The Writing Sparrow Episode 31 | Writing Routines: Julia Blake

Once a month, I talk to another writer about their writing routine. We answer questions such as Are you a plotter, pantser, or somewhere in between? ,  Do you write every day? ,  Where does your inspiration come from?,  What’s your beverage of choice?, and many more! At the end of each episode, the writers recommend their favourite book on writing and share their advice for establishing the right writing routine for you.

This month, I talked to Julia Blake, a multi-genre author from England.

To find out more about Julia, check out her website or follow her on Instagram.

Listen to the Episode

Read the Transcript

[The Writing Sparrow theme]

Sarina: Hello, and welcome to The Writing Sparrow Podcast. I’m Sarina Langer. This podcast is all about writing, publishing and marketing your book. You can find transcripts on my website at sarinalanger.com. Let’s get started. 

[music]

Sarina: Good morning, and welcome back, friends and Sparrows. It’s the 12th of April 2021. This is Episode 31. Today, I have Julia Blake back with me to talk about her writing routine. Welcome back, Julia.

Julia: No, I’m just thrilled that you actually have me back, obviously I behaved myself last time.

Sarina: Of course. You did very well last time. 

Julia: Oh, thank you.

Sarina: I didn’t do very well last time, because we’ve got a few questions– well, quite a few questions last time from your followers on Instagram. There’s one that [00:01:00] I completely forgot to ask about. If we start with that one today, and I’m very sorry, Bruce, that I forgot about your question last time, we will start with it today. Then, I also have with usual 15 questions that I ask every writer who comes in to talk about their routine. You’ve just told me as well that your internet connection is a little bit unstable, so we may run into some issues with that, but hopefully it’s fine. If we start with author, Bruce A. Hansen’s question from Instagram, which is most commercial author stick to one genre, the masses seem to really like that. What advantages and disadvantages have you seen in your approach?

Julia: Okay, first of all, hi Bruce, thank you for the question. Again, this question implies that there’s actually a method to my madness. 

Sarina: [chuckles] 

Julia: I know that [00:02:00] if I was traditionally published, they probably would pin me down and say, “Right, pick a genre.” That is probably the biggest reason why I like being indie published, because I have complete freedom. I have autonomy over what I can write because I just love stories. I love telling stories. For me, the genre doesn’t really matter. Now, I took a conscious decision– well, maybe not a conscious decision, but I think at the beginning, people did suggest to me that I use a different pen name for every single genre and I think we’ve touched on this before, but I’m so far up to eight different genres, I would have schizophrenia, I would not know who I was, and marketing that many different genres, I get quivers just thinking about it. 

Sarina: It sounds like a nightmare. 

Julia: It does, it sounds like a real identity crisis going on there. I have enough going on without dealing with that as well. I then realized that [00:03:00] people were actually– although people sorted out this issue for me, they were like, “Oh, Julia Blake, she’s the multi-genre author.” That kind of put a label on me, which I was happy with that, I’m comfortable with that. From that, the tagline developed Julia Blake, an Author for all Seasons, and I sort of ran with that as well. I really liked it because an interview I did way back several years ago, the interviewer actually put that label on me and said, “Oh, so you’re an Author for all Seasons,” and I really liked that. I thought, “Yes, I like that.” So, I’ve run with that as being my tagline. Am I commercially viable? Probably not. 

[laughter] 

Julia: So, is any indie author commercially viable, really? Also, I think the thing was having lots of genres under your belt. If the reader doesn’t like a particular genre, well, I’ve got another seven, eight. I’ve got a good one that you will like. Maybe in a way, not [00:04:00] having all your eggs in one basket does actually increase your readership. I hope that answered your question, Bruce. [crosstalk]

Sarina: I think it does. That was quite thorough and in depth. Hopefully, that’s all right. I think it eased my mind a little bit every time I consider writing in another genre. Thank you for that. If we start with the 15 questions that I ask everybody, let’s start with the most important one on my list. I think I actually already know the answer to that one. Are you a plotter or a pantser or somewhere in between?

Julia: Oh, complete and utter freefall, no parachute, no planning, no looking ahead, pantser. Let’s just jump out the plane and see what happens.

[laughter] 

Julia: I could not plot my way out of a paper bag, because when I sit down to write a story, usually I have the title, I have a character and I have a vague concept, but that could change. [00:05:00] I just write the first line, get the first line down, and then it’s linear for me. I’m not one of those authors who jumps ahead and writes the scene and then goes back. I start at the beginning, and I just work my way through until I hit the end. Yeah, pantser, definitely. Although I don’t like that word, being British, that just denotes underwear to me. I wish they think of a new word for us.

Sarina: Or, we do need something different. If you’re a bit of both, which I think most writers are, then that’s quite easy, because you can then put plotter and pantser together to make plotster, for example, which I think works a lot better. [laughs] 

Julia: I think I’m organic. I’m an organic writer. Let’s put it that way.

Sarina: Let’s run with that then. what does your writing routine look like?

Julia: Ooh, again, routine. A tricky word for me. I’m the world’s worst procrastinator. It takes me absolutely forever to put my backside down in the [00:06:00] chair and actually start writing. I will think of a million different reasons why I should not sit down and write. “Ooh, the shed needs sorting out.” “Ooh, I need to go and clean out my freezer.” There’s always a reason why I shouldn’t write. But then, when I decide to and I sit down, it’s like a little voice inside me says, “Ooh, you actually love this. Why haven’t you done this more often?” Then, once I get my teeth into a project, I’m absolutely tunnel vision. I like the house to be quiet and I like to be alone in the house. Of course, this past year, that has not happened very much. [crosstalk] 

Sarina: No. It’s been a little bit difficult for people like us who need silence when we are writing.

Julia: Yes. I’m not one of those writers who can have a playlist blaring in the background because I would just stop, come into the music and I will get totally– I would find I was typing the lyrics into the story– [crosstalk] 

Sarina: Yes. That’s how I am with that. 

Julia: Yeah, I need silence. And if the people in the street could possibly shut up as well, that would be very nice. 

Sarina: Yes.

Julia: I don’t have a lot of [00:07:00] complicated stuff, there is just my desk. I always write at my desk, it’s my writing zone. When I sit down at my desk, it’s because I’m going to do something author related. It’s my work zone. I can’t write sitting on a sofa with my laptop, because I’d need six strong men to straighten my back, back out of the [unintelligible [00:07:21] afterwards. It’s always at a proper chair, at my desk, with my laptop, and the only equipment I have is a glass of water. That’s it. It’s not too close to the laptop. After the “hot chocolate” incident in 2016, I’m not allowed to–[crosstalk] 

Sarina: Okay.

Julia: Yes, there were casualties. I’m not allowed to have beverages anywhere near my laptop anymore.

Sarina: Oh, that sounds terrible. It’s the last thing you want, isn’t it? When you’re just sitting down and you have high hopes of writing all the words, and then, bam, laptop broken because you spilled your drink, and you spilled the drink.

Julia: Yeah, hot chocolate, all over the laptop. 

Sarina: You lose a– [crosstalk] Oh. [00:08:00] That sounds painful. [chuckles] I feel like we’ve maybe preempted this next question a little bit already as well, but I’ll ask anyway. Do you set yourself specific goals when you sit down to write? For example, do you have a certain number of words in your head that you want the overall work in progress to have? Or, do you set yourself a certain amount of time to write for every day? 

Julia: No. I don’t write every day.

Sarina: That would have been my next question. 

Julia: I think that can be a little bit of misleading. That’s misleading information for new authors, write every single day, or you’re not a proper writer. Well, if all you’re doing is you’re at home, and all you’re doing is writing, and it’s your job, and it’s what you earn money from then, yes, obviously that gets priority. But sadly, like most indie authors, I’m not in a position where my writing is my main job. My main job has to come first, because that’s what pays all the bills. I’ve completely lost track. What’s the question again? [00:09:00]

Sarina: Do you set yourself word count goals, for example or– Yeah.

Julia: Well, for the actual book or for each writing session?

Sarina: Either way.

Julia: Okay. Well, if it’s a book in a series that I’ve already written books for, for example, The Perennials Trilogy, nearly was 175,000 words. Daisy, I think almost 160,000. I know when I write the third book, it’s going to be in that ballpark. It’s going to be because obviously, if you’ve got the books lined up on a shelf, you can’t have big book, big book, tiny book. There has to be continuity in a series. Likewise, when I’m writing the Blackwood Family Saga, they all clock in at between 52,000 and 54,000 words. They’re short, snappy reads. Of course, the other books I write in that series must fall into that word count. You can’t go any further. But if it’s a new book, and I’m sitting down to write it, I really have no idea [00:10:00] how when many words that is going to– usually too many. When I wrote Black Ice, it started out– it was going to be a short story, and it’s only going to be 3000 or 4000 words long. Well, 150,000 words later, I paid no attention to that word count whatsoever.

Individual sessions, when I sit down to write, I’m more of an idea person. I sit down and think, “Right, I’ve got this scene that I want to write, I would really like to get that scene down today. Never mind about the word count, it doesn’t matter if it’s like 800 words or 8000 words, it doesn’t matter. This scene, I want to get down. I don’t want to walk away halfway through the scene.” Usually my brain goes, “Okay, you want the scene,” and the words just play out to me. Then when the scene is done, I’m usually exhausted, and I’m dry. That’s it for now, so I stop. There’s no conscious, sort of, I don’t sit down and think, “Today, I’m going to write 3000 words.” I think that’s just setting yourself up to fail. If you say that and then you only manage 2000, you’re going to feel [00:11:00] dreadful. But if you sit down and just say, “Well, let’s just see what happens. I would just love to get some words done.” You do 2000 words, you’re going to go, “Wow, awesome. That’s brilliant.” I think set realistic goals is the tip anyway in life.

Sarina: I think sitting down with the goal of just writing a specific scene is quite a good approach for it as well, because obviously, your individual scenes are going to make up the entire book. So, if you already have a strong idea for a scene, and you know you have time to write, and you’re excited to write the scene, why not try to get the whole thing done? I don’t massively like stopping in the middle of any one scene or any one chapter. But at the same time, it then also helps me to get back to it next time I go back into write, but it can also be really fulfilling, I think, if we can wrap up a whole scene in one session.

Julia: Also, I think, if you write, especially if it’s something like a battle scene or an action scene, if you can get that down in one hit [00:12:00] in one mad, panicked, urgent rush, I think that comes out in the writing. I think that sense of urgency does come through in the writing, and it will put the reader right in the moment. I think sometimes people can overthink things like that. 

Sarina: Yeah, I think so. Just speaking from my own experience, I’m terrible at writing battle scenes, for example. When I plan them because I’m a plotter, see? [chuckles] 

Julia: Mm-hmm. 

Sarina: When I go into the writing sprint for the day, for example, I know that I have this battle scene to write. I’ve known for a while that I would have this battle scene to write eventually, but I have no idea really when the time comes to do it, how to do it. My notes will just say write epic battle scene and I just stare at it and go, “Um, character picks up sword, character hopes to not die.” I don’t know. I’m terrible with writing things like battle [00:13:00] scenes. I agree that if you already have the energy for it, and if you’re feeling really pumped up to write it, then that definitely comes through in the writing, assuming that you know what you’re doing, which is never a given on any day.

Julia: No, certainly not for me. 

[chuckles] 

Sarina: Has your writing routine changed at all over the years? If so, what have you changed and why?

Julia: No, I’ve always written in this way. When I first started writing novels, my daughter was very young, she was a baby, and she was going down for long naps. My word, that child slept for Britain. 

Sarina: [laughs] 

Julia: I’m not complaining but sometimes it was quite alarming how much she slept. I used nap times and knowing that I was against the clock that she could wake– She was generally a good child, she did sleep a lot but she could wake at any moment. My writing time was going to be curtailed at some point. It’s like, “This is the time I have to write, so you better write, girl.” [00:14:00] There was none of this, “Do I feel like writing? No, I don’t.” It was that, “This is the only time you’re going to have to write, so you have got to write.” I think I need that kick up the backside. I need that kind of– If I’m given too much time, I will fill it. I will faff about and then suddenly, I will go, “Ooh, no, I have a lot of time to write now.” Whereas if I’m told, you have an hour, hour and a half, tops, get to it. Then you sit down and suddenly in that hour and a half you’ve done 3000 words, that is how I cut my teeth writing novels. I think that habit has stayed with me. Now when I decide to write, I’m going to write now. I sit down and I just hammer out the words.

Sarina: I was really surprised last year to see that I really work in exactly the same way. I figured when I stay home to write, if I do it full time self-employed style, I’d get a lot more writing done because I wouldn’t have any other distractions in the way like a day job. [00:15:00] But that’s not at all what happens. As you said, if you have too much time on your hands, you end up filling that time with other things. I think because I had that much time, I always thought, “Well, if I don’t write today, doesn’t matter, because I can then write tomorrow.” But then the next day, I had exactly the same thought. Now, that I’m back at the day job, and actually, when I still went in physically, back in the day, when that was a thing, when we were allowed to do that, I made a point of getting up earlier so I could write for just 15 minutes in the morning. Like you said, I then had that urgency of, “If I don’t write now, I’m not going to get any writing done, so this has to happen. Or else, I’m not going to do any.” It’s probably some of the best words I’ve written to be honest because you then have that urgency.

Julia: Yeah. I think is probably as well, that’s one of the reasons why a lot of authors didn’t write, or don’t write well in lockdown, because there’s, “Oh, I’ve got all day to write,” and tomorrow, and the next day, and the next day. “You know [00:16:00] what? Today, I’m just going to put on my pajamas and watch Netflix.”

Sarina: I eventually got into a better routine. To begin with, it didn’t help that I had burned out pretty badly, in my defense, which isn’t much of a defense because I pushed myself into a burnout. It wasn’t as easy as I thought it was going to be, so that’s a lesson learned. 

Julia: Yeah.

Sarina: I think now when I sit down to write, I do now have a lot more time because we’re in lockdown. But I still try to limit how much time I give myself so that I don’t feel– Well, if I want to write longer, I can. So, I do tend to set short timers, 15 minutes or half an hour is what I try to limit my writing time to now. Then, I feel that I write with so much more focus. 

Julia: There is nothing like a time constraint to really sharpen the mind, really make you realize that, “This is the only time you’ve got, so make the most of it.” For me, the timing of lockdown was both good and [00:17:00] bad, because I was embarked on updating and republishing several books. I had [unintelligible [00:17:06] that I was doing, three Blackwood books plus The Book of Eve, of course, that was a huge major reconstruction job. They just coincided with the first lockdown. Everyone was saying to me, “Oh, I bet you’re writing lots in lockdown.” Well, actually, no, I’m not, but I hadn’t planned to. Even if I was still at work, this is what I would still be doing because– but the only thing was, instead of it taking me six months to get these four books or five books out, it only took me three. So, lockdown was great in that I had all day to sit down and edit, format, and source images and cover and things like that, it was great in that way. If I wasn’t doing those books, then I would have written. 

The irony is that as soon as lockdowns lifted, and I went back to work in June, and we got Book of Eve out in July, that was a big push. We got that out in July. I sat down mid-August, [00:18:00] and started Black Ice, six weeks later, 150,000 words was out, and that was on top of working. I did do overtime as well, so it was on top of doing my job, plus overtime. I think time is irrelevant issue, isn’t it? If you’ve got the time, you tend to fill it.

Sarina: Yeah. That was going to be my next question as well. If lockdown has affected your writing at all? But it sounds like for you, it’s been very beneficial.

Julia: It has. It’s given me time to do stuff. Then, of course, November, we were back into lockdown for a month in November, and that was the month in which I published Black Ice. So, having whole days to do final edits, final polishing, final formatting, setting up all the promo material, liaising with my formatting company, and just getting it out. That took up the whole of November. Then, of course, I went back to it, and then we’re back into lockdown now, but, of course, at the moment, [00:19:00] I am just going to grab doing a few other bits and pieces of tweaks, I’m working on my website. I’m trying to branch out into other social media because Instagram seems to have issues, so I’m sort of exploring other platforms as well. I’m constantly busy with writer things, but not actually writing, if that makes sense.

Sarina: Yeah. There’s a lot more that goes into writing a book anyway than just the writing that isn’t there. It might feel like you’re not being productive in terms of actually writing the thing, but really, you are doing a lot of work towards that.

Julia: Yes. Promoting is obviously a big thing that goes on behind the scenes and readers are not aware of it, and that takes up a huge amount of time. 

Sarina: Massive amount of time.

Julia: [crosstalk] -time I would rather be writing, but there it goes.

Sarina: It’s to be done. It’s a necessary evil. What writing program do you use?

Julia: Oh, all the writers out there all going to laugh at me. I have a really old laptop and [00:20:00] it has basic Word on it, and that’s what I use.

Sarina: That’s enough. You don’t need anything fancy.

Julia: I don’t need anything fancy. I literally don’t. I know Word. Before my current job, I was a professionally trained secretary, and I understand Word, I know how to use it. Everybody sort of lauds the benefits of using things like Scrivener, and I just look at them and think, “Why should I pay to have something when I have something that does the job just as well?” I’m sure Scrivener is fine, and maybe in the future it will be something I’ll explore but at the moment, I like Word, I understand it, and I tend to get things done, I understand.

Sarina: I do have a love-hate relationship with Word, because when it works, it works really well for me. I love using Word for editing. So, I write in Scrivener, and I edit in Word. But when it doesn’t work, and when it breaks down, I’m always ready to throw my laptop out the window because I feel like every now and again, for no reason whatsoever, Word just closes itself down [00:21:00] and restarts and I do not understand why.

Julia: [laughs] There are certain issues of Word, section breaks and pagination over section breaks that has caused me many a tear.

Sarina: That’s a formatting issue though. That’s not Word though, that’s just formatting being– it’s horrible, hell itself. 

Julia: Well, they made it as difficult as they could possibly make it. I’m sure there were easier ways.

Sarina: Thank God then for businesses like Platform House Publishing that make it so easy, and they just do it for us. Bless Becky.

Julia: I do all of the formatting so when I actually send my document across to Becky, it is in the correct template. It has got all the section breaks, it is paginated, it has all the dropped capitals, it has all the headings, it has the illustrations, everything is perfect. So, she literally just goes in, tweaks it, [00:22:00] make sure everything stays where it’s put. She does some kind of magic, arcane magic, some of the illustrations-

Sarina: It is. 

Julia: -so they don’t go wandering off. I don’t quite know what she does. I think she waves a wand and stirs up a potion. I don’t know quite what goes in there. Then, when it comes back to me, I know I can rest assured that I can upload that into KDP and it won’t move. When I go in and look at the preview, I won’t go, “What? No, that’s not what I wanted.”

Sarina: That was my problem back in the day when I first started writing my first book and I was still using OpenOffice. I swear I edited one thing, and everything shifted. Oh, I hated that thing. I’m sure it works perfectly fine for people who really understand it, but it’s not the program for me.

Julia: I remember early days, Becoming Lili is a huge book. I remember it was all perfect in the Word document, so I uploaded [00:23:00] it to KDP. When I went into the preview, it had all shifted ever so slightly, so it had knocked all my chapters out, knocked all the page numbers out. I had a lot of chapters that ended with a little orphan, just kind of one line at the top of the page, which I absolutely hate. I was going back in and trying to pull everything back and then uploading it and looking, “No, it’s still not right.” Then going back down, nightmare. Now, thank goodness for Platform House Publishing, and the adorable Becky, she just does it all for me. [crosstalk] 

Sarina: She loves doing it. I always think I may as well. Makes her happy, makes me happy, everybody wins. I think you’ve already mentioned this a little bit earlier, but what are three important things you need to have when you’re writing? I don’t know if tea was mentioned.

Julia: Tea first thing, definitely. I’m a tea drinker first thing in the morning. Then when I’m actually writing, a big glass of water. I don’t know if I breathe faster or I just dehydrate or [00:24:00] something but I get incredibly thirsty when I’m writing. I’m always gulping down water. Peace of mind, I have to have an uncluttered mind. If I’m worrying about something, then the words just don’t come. If I’m stressed or I’m really upset about something, it’s very hard for me to write because the way I write is literally just open up my brain and then it goes straight from my imagination to my fingertips. I think if there’s clutter in my head, it stops the process. It gets in the way of the thoughts, you know what I mean? So, a clear head definitely. 

A decent chair. I have slight back issues. If I slump or slouch, which I’m bad for doing, especially as I sit for long hours, sometimes I’ll sit for 8, 9, 10 hours writing and if I’ve not had my back, my spine properly supported, then I will pay for those 10 hours. Also, when it’s cold, fingerless mittens, [00:25:00] because if my wrists get cold– I find my wrists get really cold when I’m writing, and then I get really sore wrists and I get repetitive strain injury. I’ve found that just a nice pair of cheap woolen wrist warmers, fingerless mittens, and that sort of solves the problem. That’s my needs, quite simple.

Sarina: I was meaning to get myself some nice fingerless gloves for writing, especially in the winter.

Julia: They are amazing. My [crosstalk] pair there. 

Sarina: Oh, they look so comfy, too. 

Julia: They are. 

Sarina: I like anything that’s soft and fuzzy and warm. I’m very easy to please. You said about writing that you need a clear mind, an uncluttered mind. Do you find that you avoid writing if you’re feeling stressed or if you have something worrying you? Or, is there anything that you do to unclutter your mind before you start writing?

Julia: Believe it or not, a few rounds of Tetris will help or a few rounds of Candy Crush will just help. [00:26:00] It just take away– I think the banality of the game and the mindless repetition of the game just helps me, almost like a meditation sort of thing, almost like taking a deep breath before I go in. That can sometimes help. But if I’m really stressed and worried, then there’s no point in even opening my laptop because nothing’s going to come out. Or if something does come out, it’s going to be deleted next day.

Sarina: No, that’s fair enough. What do you do when writing gets difficult for you? I think some people call this writer’s block, which I don’t believe in.

Julia: I’m going to make myself hated by every single writer if I say I never actually had writer’s block. [crosstalk] 

Sarina: See, I don’t believe it exists, to be honest, so I’m right there with you.

Julia: I have the opposite problem. I have writer’s diarrhea. Is that a thing? 

Sarina: It should be. 

Julia: I have the problem, I have too many stories in my head, and it’s the, “Which one do I write next?” So many words. [00:27:00]

Sarina: Well, that’s good to know. I think with most people that when we talk about writer’s block, what they really mean is either that they’ve burned out on writing, and they need a break. Or, they’re procrastinating too much, and they don’t really want to write.

Julia: They’re overthinking it, maybe they’re just like we said, overthinking. I had one young writer who actually messaged me. I do get quite a lot of young writers who messaged me asking for advice, which is lovely. I’m not quite sure I’m the best person to ask, but I always do my best to help. One young writer said, “I just sit down and I’m just staring at a blank page and I can’t write anything. I’m trying to plot this book.” I said, “So just write a short story.”

Sarina: Yeah. don’t overthink it. Just write something. 

Julia: “Go away, and write me a 100-word story, and come back to me tomorrow. Here’s your title.” She went, “Oh.” She went to work. She came back next day and said, “I’ve written it and it was really good.” I said, “How do you feel?” She said, “That was amazing. It was so exciting.” Looking at the word [00:28:00] count, thinking, “[gasps] I’ve gone up to 101 words, what word can I take out.” She said, “I feel is also helped me in preparation for writing the blog.” This understanding that you can pare down a sentence to its absolute basic, and it still made sense. But sometimes, words are too much, that more is not always a good thing, it’s sometimes just more. She said, “This is a fantastic exercise, and I am going to use this quite a lot in the future. This little flash fiction I wrote has actually given me an idea for another novel.” I was like, “Oh, there you go then.” Last I know, she was doing really well. She finished a book, so that was wonderful–[crosstalk] 

Sarina: Oh, brilliant. Congratulations to this writer if she’s listening. Well done. This may be a slightly hated question, possibly for every author, but I’ll ask anyway. Where does your inspiration come from?

Julia: Oh, goodness me. I don’t know.

[chuckles] 

Julia: Usually out of the ether, spirit world, fifth dimension. [00:29:00] I don’t know. Sometimes, I can pin down the exact moment when a story idea comes to me. I remember before I wrote Book of Eve, I actually went to an aunt’s funeral. She was elderly and she’d been ill for a long time. I looked around at all these people at the funeral who I hadn’t seen some of them in years, and I suddenly thought how funerals are a great gathering place, maybe more so than weddings, because weddings are all about joy and happiness. Whereas a funeral is about hugging someone and sharing emotions, sharing these memories and nostalgia and regrets. I went away from that funeral with an idea in my head of starting a book at a funeral of actually starting the book with the death of the main character, their funeral, and then working from there. 

I was sort of kicking ideas around about that and the ideas were brewing in my head. Then, I went to bed that night. Normally, I don’t dream, but this night I had a very vivid dream, and I dreamt [00:30:00] of a woman sitting on a white marble staircase with actual blood flowing down staircase. I woke up before, “Good heavens, where did that come from?” I knew that was the pivotal moment of the book that I had in my head. I don’t give too many spoilers, but it is one of the pivotal moments in the book. If you want to know how those two things connect, you’ll have to read the book. 

Apart from that, all my other books have just floated in. Obviously, Black Ice, I was given the remit of Snow White. I had that as barebones to work from. The only others book that I can definitely pinpoint the exact moment and go, “There, that’s where that came from,” was The Forest. It’s a long time ago, it’s about 10 years ago, and I was at a big family party. One of those family parties that go from great-grandfathers sitting in the corner, clutching a pint of beer, down to babies and push chairs in the other corner and every generation in between, huge family party. It was getting towards the end of the party. [00:31:00] My brother and I were sitting there, finishing up a bottle of wine between us. Just sitting there and listening. There was a group of grandfathers, an elderly gentleman behind us having a wonderful conversation about the past and people they knew. Suddenly, my ear was caught by the most amazing name I’ve ever heard in my life. One old gent lent across to the other old gent and said, “Whatever happened to old Wally Twitchett?” 

[chuckles] 

Julia: My brother and I just looked at each other and I turned around and said, “Who?” [laughs] He said, “Wally Twitchett.” I said, “Please tell me that was the real person.” they said, “Oh, yeah, old Wally used to ride around the village on his old bike, he did. Wonder he didn’t fall off it.” By the time I got home that evening, I had Wally Twitchett in my head. I knew what he looked like down to the rickety old bone-shaker bike, down to his patched with clean clothes, his protruding Adam’s apple and [00:32:00] a big braggy nose. I had him in my head. I had to find a wonderful village for him to live in, a quirky village, full of equally quirky people as him. I had so much fun with the names in The Forest. I really did. The names are amazing.

This forest, plus village, the inhabitants of the village are very strange, very insular, and they never ever leave the village. “Ooh. [whispering] Why? Why never? Because the village is next forest that has a curse on. “[gasp] A curse. I like that.” That’s how my process goes. One idea sparks another, and it’s almost like the voices in my head are brainstorming. It’s like they’re having a session where everyone– and I can almost imagine the head of the meeting going, “Come on, think outside the box people! Throw the ideas in!” It is like that, it is a meeting with everyone just throwing in ideas and throwing it at the wall and seeing what sticks. That one, The Forest, I can definitely pinpoint the inspiration for that one. The others? [00:33:00] Not so much.

Sarina: Well, I think I’ve learned two things from that. One, we have very similar approaches. Two, family gatherings are your big inspiration focal point. 

Julia: Yeah, [laughs] well, two of them. Yes.

Sarina: Yes. The book that you talked about that you started at a funeral, which book is that?

Julia: That’s The Book of Eve

Sarina: All right, thank you. I couldn’t quite hear it earlier, wanted to make sure that we had the right title there.

Julia: Oh, sorry. 

Sarina: That’s okay. Do you snack while you write and what’s your beverage of choice? You’ve already said tea and water.

Julia: Yes, tea first thing. I always have tea absolutely first thing in the morning because I find coffee too aggressive. But then mid-morning, I will always break it about 11 and go and have a coffee. I am rather partial– I have proper coffee, I won’t drink instant. The only time I ever deviate from that is, those little sachets you can buy a cappuccino and stuff? I like those. Yeah, I might treat myself to one of them. [00:34:00] But when I’m actually writing, it is a glass of water. A glass of water at arm’s length from my laptop. As to snacking, no, I have breakfast, I stop for lunch, and that’s it. I don’t eat at the laptop, I don’t snack. Well, also, because you get your fingers dirty and the keyboard gets really grungy and that.

Sarina: It’s actually quite annoying to do, isn’t it? For example, say if you were to eat crisps, then you’d have all the dust on your fingers and then you would just get the keyboard dirty.

Julia: I don’t want to clean my keys. Yes.

Sarina: Some of it you never get out again. Then your keyboard just forever smells of cheese or whatever it is that you had. 

[laughter] 

Sarina: I think you’ve already mentioned some of this as well. Do you listen to music while you write? I’m pretty sure that’s a no. 

Julia: No, I don’t. The only time I ever listened to music was when a long time ago, I wrote my novella Lifesong and that was inspired by the music of the composer Karl Jenkins, and his [00:35:00] extraordinary album, Adiemus. it’s the exploration of human voice vocalizing without actual words, just made-up words. Everyone will know this of a certain age because they did the music for the British Airways ad with the people on the beach, making the symbol, that sort of song. I did while I was writing Lifesong, I did very much put on that that album, and each track kind of inspired a different piece of the book. It was very, very specific, but that’s the only time. The rest of the time, ti’s silence for me.

Sarina: This is a mean question and I’ve had all kinds of interesting reactions when I’ve asked it. Which book has inspired you the most?

Julia: Ooh, okay. [pause] Oh, I have read so many books. I learned to read at a very early age. I was reading by myself [00:36:00] because I was a very lonely child, so books were my refuge. I would have to say that going back right into the dawn of time, obviously when dinosaurs roamed the earth when I was young, Enid Blyton, The Magic Faraway Tree was my first exploration of the fantasy genre. Now, I know some people may turn around and say to me, “It’s not a fantasy book,” but three children go to a fantastical wood and climb a magical tree that’s inhabited by elves and magical creatures, and has a portal to other worlds at the top. If that’s not fantasy, then what is? It is fantasy. That triggered a lot of books not just being an escape from your world, but being an escape into a different world, to a different world of people with other creatures and other worlds that didn’t abide by the same laws as ours, perhaps. That was very early on. 

Later, of course, the Narnia books. Absolutely. I don’t think there can be any [00:37:00] fantasy author who can honestly say hand on their heart, they didn’t read the Narnia books, and were not inspired by them. [crosstalk] 

Sarina: [unintelligible [00:37:08] haven’t read them.

Julia: Oh, my goodness, you have to. It was YA fantasy before anybody even knew what that was. Narnia is such– I have no words to describe, you have to read it. 

Sarina: Okay. Maybe I’ll make a point of it this year.

Julia: They’re short books. Seriously, I constantly go back and reread them, just touching base with where it all began for me. The Lion, the Witch and the Wardrobe, I can read that in a couple of hours. They’re very light quick books. They’re children’s books with a heart and a message in them. The impact cannot be underestimated, the impact that these books had on a generation, are still having. So, the Narnia books, and then when I was slightly [00:38:00] older– [unintelligible [00:38:03] I read Narnia when I was eight, maybe younger, seven, eight that kind of age. When I was slightly older 11, 12, I discovered the amazing British fantasy books by an author called Susan Cooper. She wrote The Dark Is Rising series, which are extraordinary books. They really are extraordinary. What I liked about them was they are so British. The focus is on British mythology and British myths and legends. Things like the Green Man, the Wild Hunt, Wayland’s Smithy, just things like that. They instilled a love in me of British fantasy, which came through in my books, Erinsmore and in Forest, that sort of acknowledgement of my roots. I’m very British.

Other than that, I think one book that sticks out in my mind is, it’s an Agatha Christie book called The Murder of Roger Ackroyd. I remember when I was mid to late teens, I went through a [00:39:00] Agatha Christie binge where I think I read every single thing she ever wrote, one massive binge-fest, eat read of her books. This particular book blew my mind away because it was the first book I had ever read with an unreliable narrator. [crosstalk] Yes, where the person who was telling the story is lying to the reader. 

Sarina: Ooh.

Julia: Yes. It’s not until you reach the end– I don’t want to give any spoilers, it’s not until you reach the end that you realize that every single thing this narrator has told you has been a lie or has been from his point of view because he’s hiding the truth from you.

Sarina: That’s interesting.

Julia: That’s just– mind blown. The fact the narrator could lie to the reader. I read very few books since then that do that. I think it’s a very brave thing to do, and it has to be handled right. Of course, Agatha Christie was just the queen what she did. Her books are actually really short. [00:40:00] Nowadays, we always call them novellas, but she manages to get the entire story and it’s beautiful, and it tells you everything you need to know in that very small space of time. I think we could all do with reading a bit about and just seeing how she does it, how brevity of words can sometimes get across the message much more so than great big, long purple prose and everything. So, that one as well. Of course, Robin Hobb. I have long and abiding love for Robin Hobb.

Sarina: I had started reading Robin Hobb entirely because of you on Instagram. 

Julia: Aww. [chuckles] 

Sarina: I’ve still only read the one, but I’ve really, really enjoyed it.

Julia: They get better and better.

Sarina: All of her books are in my list now.

Julia: Yeah, they get better and better because she allowed herself the luxury of space and time and word counts to just have this amazing, epic story that she was like, “Okay, I’m not going to tell this in the first book. It’s not going to get told in book two, book three, book four. In fact, it’s going to take 17 books.”

Sarina: 17? 

Julia: Yeah. 17 [00:41:00] books to tell the story. You know what, you’re going to love every single word I write, and you’re going to hang on. When you finished book 17, you’re going to go, “No, I want more!” That made me unafraid to write big books. That actually inspired me that so long as a book is a page turner, it doesn’t matter how many pages there are. That gave me the courage to write books like Becoming LiliChaining DaisyBlack Ice. Big, big books, weighty books. But I have readers contact me and say, “I read Black Ice in a day, I couldn’t put it down.” That, I think, is the thing.

Sarina: On a very similar note, do you have a favorite book on the craft of writing?

Julia: Never read a book on the craft of writing. Is that a terrible thing to say? I’ve never ever–

Sarina: [crosstalk] 

Julia: I don’t like self-help books, full stop. I think they are mostly peddled by people [00:42:00] who couldn’t write an actual book, so decided to write a self-help book and scammed a lot of people out of money. 

Sarina: Oh, see, I have a few of those books. [chuckles] 

Julia: I just don’t have time to read them. I’m too busy writing. Is that crazy?

Sarina: No. You clearly are a reader anyway. It’s not like you’re a writer only and you don’t read at all, you do read quite a lot. 

Julia: [crosstalk] I do read.

Sarina: Because we seem to be so similar in our approaches, I’m wondering if maybe you’re missing out there a little bit because I love reading a good book on writing. If it’s a good book– I mean they’re not all going to work for you, because as you said, there are so many different ones and not everyone does it well, I don’t think. My favorites are the ones that I can close and I immediately feel inspired to pick up writing again. Those ones are my favorites, because I feel like I’m really taking something away from them.

Julia: Well, who knows? Maybe if I get a bit of time in the future, [00:43:00] I’ll have a look at one, but I do like that. Any spare time I have, I tend to like reading novels or other sort of works of fiction and usually of indie authors. Last year, I managed to buy, read, and review over 40 indie author books. I really want to do more, but it’s just a question of time. I’m just one person and there’s so many books on my TBR.

Sarina: Oh yeah. [crosstalk] 

Julia: Oh, I don’t look at my Kindle. I swear that thing growls at me every time I go [laughs] past it. 

Sarina: Yeah, I get the feeling. I’m now considering already the next books that I would quite like to buy and read, but then I think I’ve just bought a few they are still on my Kindle, I still haven’t read them. I should probably read those first. It’s not that simple, though.

Julia: Every now and again, I get a big stick and just stir up the contents of my Kindle and see what floats to the top. Sometimes, I’ll read a book that I actually bought [00:44:00] two, three, four years ago. I’ll finally get around to reading and reviewing it. It’s difficult, and I do feel guilty about it. But like I said, I’m just one person and I only have a certain amount of time.

Sarina: On to our last question, we’re nearly there. Do you have any advice for establishing a writing routine?

Julia: Don’t do what I do, probably. 

[laughter] 

Julia: I think sometimes establishing a writing zone can be a good idea. Now, I know most people don’t have big enough houses to have an actual writing room. That would be amazing. Wouldn’t we all love that? Just to have a proper study where we go and shut the door and that would be great? But most of us do have a corner or somewhere where we can put– even if it was just a little fold-up desk or a little table something that’s ours that we can leave or laptop or desktop or whatever on, we can have our pens, we can have our lamp, we can have our [00:45:00] writing books or notebooks or whatever. A zone that is ours and ours alone for writing in. If you have family and other people in the house, maybe rub into them that that is your zone, that they don’t touch it, they don’t dump their stuff on it, they don’t take anything from it. And when you are at that table, it’s because you are working. Unless it’s fire, flood, or blood, they must not disturb you. 

I think trying to get across to people that it is important to what you’re doing, maybe it’s not important to them, but it’s important to you. I think maybe you do have to be a little bit firm about that. Maybe be firm to yourself. I actually posted a meme a few weeks ago, which said, “If you clean a house, it’ll stay clean for a day or two. If you write a book, it’s out there forever.” I think sometimes saying to yourself, yes, I do need to go and [unintelligible [00:45:58] the bedroom, or, I do need to go and do the dishes, but [00:46:00] they will always be there for me to do. So, yeah, maybe be a little bit selfish sometimes, maybe just say, “Oh, hang it. I am writing, that’s what I’m doing.” I don’t believe in how you must write every day, because most of us have incredibly busy lives and it’s not always possible. If you’re a parent and you’re working, then obviously your job and your kids come first. But then, sometimes, I think you need to be selfish to say, [unintelligible [00:46:25] need to do it.” I hope that answered the question.

Sarina: It does. That’s wonderful advice. Thank you very much. I completely agree. That brings us to the end of our interview today. Thank you very much for coming back and talking to me again.

Julia: Having me anytime, I enjoyed it. 

Sarina: Very good. I’m glad to hear that. I always love hearing about other writers’ routines anyway, and I like to see how we all approach the same thing in slightly different ways. Today, especially I think I’ve come away with quite a few book recommendations. [00:47:00]

[laughter] 

Julia: Oh. Narnia, definitely read the Narnia books. 

Sarina: No, I’ve already opened– what was it? The Dark Is Rising. I have already opened it on Goodreads while we were talking. I’ve got it ready, and I’ll be sure to get it later because it sounds like everything I want. Thank you so much for that as well. 

Julia: You’re welcome. 

Sarina: Yeah, thank you very much for talking to me again today. Have a lovely day. Bye-bye.

Julia: Thank you, bye.

Sarina: If you enjoyed today’s episode, maybe learn something along the way, hit the subscribe button. You can also connect with me on Twitter @Sarian_Langer, on Instagram and Facebook @SarinaLangerWriter, and of course on my website at sarinalanger.com. Until next time, bye.


Support this podcast on Patreon.

Transcript by speechdocs.com

For more from my podcast, browse the category right here on this website or listen with your favourite provider.

Sign up for my mailing list for updates on my books, excerpts, early cover reveals, and the exclusive freebies Shadow in Ar’Sanciond (the Relics of Ar’Zac prequel novella) and Pashros Kai Zo (a Relics of Ar’Zac short story, which isn’t available anywhere else).

Take me to the Welcome page.

The Writing Sparrow Episode 30 | Holding One Another Accountable: Sarina’s April-June 2021 Goals

As requested in my reader group on Facebook, I will be sharing quarterly writing updates and goals. If that’s not why you’re here, don’t worry – it’ll only happen four times a year. Hopefully, my process, goals, and achieved deadlines (as well as surprise challenges) will be interesting for you whether you’re here as a writer or as one of my readers!
 
Listen to find out what I’m working on, what progress I’ve made on my WIPs, and what I’m planning next.
 
And if you’d like to share your goals with me, too, go right ahead! Let’s hold one another accountable *high five*

Listen to the Episode

Read the Transcript

[The Writing Sparrow theme]

Sarina: Hello, and welcome to The Writing Sparrow Podcast. I’m Sarina Langer, and this podcast is all about writing, publishing, and marketing your book. You can find transcripts on my website at sarinalanger.com. Let’s get started.

[music]

Sarina: Good morning, friends and Sparrows. It’s the 5th of April 2021. This is Episode 30, and this is my quarter 2 writing update. First of all, thank you so much to everyone who listened to the first update back in January. I know it’s not writing tips or routines or any of the usual stuff, so it means a lot to me that you listened in any way to hear me ramble about my own works and progresses. From now on, I will of course give you those writing-related updates too, but I’ll also make sure to let you know what’s coming up on this podcast to bring it back around. [00:01:00]

So, writing updates. It’s been a very busy three months. Blood Song is finished. Blood Vow, I’m currently struggling through. I’ve reached the midpoint. More on that in a second. I’m preparing to do the next big edit of Blood Wisp during Camp NaNo. Let’s unwrap that a bit. As I said, Blood Song is finished. That’s pretty much everything said on that. Actually, no, it’s not. I’m introducing quite a few new characters in Blood Song, which is book 2 in the trilogy. I realized, by the time I was diving into book 3, Blood Vow, that I didn’t really introduce any of them properly and that I didn’t actually know any of them, so that will be fun in the rewrites. Already dreading it a little bit, but I know them all quite well now, so it won’t be a problem, it’ll just [00:02:00] take up a lot of time. But I knew what I was doing to myself, so there.

Blood Vow, I am struggling through right now, but I have reached the midpoint last week. I am officially in the second half. Normally when I read books, the second half goes by a lot faster. I’m hoping that the same thing will be true when I’m writing the second half of this, but we’ll see. It’s not that I’m really desperate to be done with it. I think I said this on my last update back in January that I’ve just spent so much time on this trilogy already that I’m really itching a little bit to move on to different worlds and different characters and just plan something completely different. I also really want to finish it now because I’ve been on it for so long. That is my priority definitely at the moment, and it’s going well. 

I’m in my second 100-day writing sprint right now. Today is– let’s see, what day is it? [chuckles] [00:03:00] Where are my notes? Yeah, I’m currently on day 42, so I’m nearly halfway through it. It’s going pretty well. I’m on track to doing at least 100,000 words this time around. Yeah, I’m really excited to think that by the time this writing sprint is done, that the first draft of Blood Vow will be done, and I’ve actually done writing this damn trilogy. Again, no offense, I love the characters and the world, just ready for something else. 

Speaking of which, Blood Wisp, Book 1. I’m currently preparing to really dive into again during Camp NaNoWriMo next month. Sorry, I say it’s next month. I’m recording this episode, at the end of March. It’s the 29th of March as I’m recording this. Of course, by the time you listen to this, it’ll already be April, I will already be knee deep, or probably neck deep, to the [unintelligible [00:03:58] [00:04:00] in Camp NaNoWriMo edits. It’s got a lot of rewrites coming. I think the worst is probably behind me because I’ve done a massive restructure on Blood Wisp, which was not great, and it was not fun. I might talk about that at some point in case you also need to do a really big restructure at some point. Yeah, so the worst is definitely behind me. [laughs] Watch as I take that back in three months’ time. I think the main thing that I need to do really is just adding in a few more chapters where I have changed what happens in it quite a lot, and just making sure that all the chapters actually are in the correct order and that I’m not doing anything really confusing. 

I know at the moment because I have moved things around so much that I’ve got probably quite an early chapter that used to be a late chapter where I have something like, I [00:05:00] remember when this happened, but at this point now, it won’t happen yet, [laughs] so this sounds really confusing, I imagined, but as I said it’s just because I’ve restructured it so much, so that some of the chapters that used to be at the end are now at the beginning and some of the things that used to be around halfway through one at the end, so there is some inevitable crossover where I’m talking about things that used to already have happened that now haven’t happened yet. [chuckles] Honestly, I think you possibly need to have done a big restructure to notice how confusing this really is. But I think it’s fine and I should probably move on before I talk myself out of it. [chuckles] 

Silence of Magic was another work in progress I was looking forward to working on over the last three months. It’s benched for now, as are all other works in progresses by the way. My entire focus now it’s just this Blood Wisp trilogy. Everything else is benched, [00:06:00]. But it may be next, I’m not entirely sure yet because I’m now also drawn again to coming back to Dreamer instead, but yeah, I haven’t quite decided yet so. At the moment, unless it’s in any way related to the Blood Wisp trilogy, it is benched, and will need to wait its turn. It’s something to look forward to. I’m really looking forward to working on something else, I may have mentioned that. 

[sighs]

Ooh, deep breath, nearly there. As I said, I’m in the second half of writing Blood Vow, but that’s me coming back to the trilogy again, and I was going to move on. Last time we talked in January, I think I had just sent Dreamer to my editor and I was awaiting her feedback, and I was then going to send it to my critique partners. I’ve got it back now from both of those of course. What I have learned more than anything else is that I should never, ever pants a book. [chuckles] [00:07:00] Please don’t let me do it again. Terrible idea, I cannot do it. It’s all over the place basically. It’s very chaotic. Most of it doesn’t quite make sense or doesn’t quite work out in the way that I wanted. If you’re a writer and you can somehow improvise the entire book without a plan, I salute you. But I have now seen just how much of a bad idea it is for me to do this. So, please never let me do it again, it’s chaotic. 

My editor really liked it, or at least she likes the idea of it, and I think my critique partners also liked the rough idea of it or the premise, but the execution, hmm-hmm. No. Let’s talk about the execution. I know it will need some very heavy rewrites when I come back to it. At the moment, I’m more leaning towards working on Dreamer next, but we will see what happens by the time I’m done with the book I promise not to mention again in these episodes. [chuckles] [00:08:00]

To be honest, what I’ll do is, I just start over, which seems quite drastic, but I think that’s probably the best thing for it. Because I’ve wrote it as a novella, I don’t have a massive word count on it anyway, and I think because I would need to restructure it so much and just change completely what happens and because I would need to add so much to it, I think it makes the most sense to just keep it in the background, maybe come back to it here and there for the one or two chapters that might survive and make it into version two. But I think otherwise it will be easier for me to just start over completely from scratch, or the plan this time, thank you. No, I will really need to plot it. I know I do anyway. I am a plotter, so I don’t know what possessed me to pants this one. Oh, that’s right, NaNoWriMo made me do it one year. There you go. I don’t regret doing it, anyway, for the record. [00:09:00] I’m glad I tried pantsing a book and I can now say with certainty that I cannot do it. Yeah, I’m looking forward to those rewrites, but they will be very heavy rewrites and I think I’ll just start over from scratch with a blank document and just try again, and hopefully, make it much stronger, because I still like the idea too.

While we are on works in progresses, I think I said at the start of January that the new prettier version of Darkened Light would be on Amazon by my birthday. It is, I managed to get it up, so now when you buy it, it’s definitely the pretty new version with a shiny new cover that you will get. KDP is struggling a little bit right now with some of my other books and inventing problems where there aren’t any [ahem] but I won’t go into the will make myself angry again, so let’s move on. 

Moving on to the marketing front, I said that I was going to try a [00:10:00] few things there. For the first time ever, I’m seeing results with my Amazon ads. But let’s not jinx it, it’s still really fairly early days, I haven’t done a second version of any of the [unintelligible [00:10:13] where I have gone in harvested good keywords that are working or keywords that aren’t working. I haven’t gone into any of that yet. I know how to do it, I just haven’t done it yet. I know I can get a lot more out of them and I will do at some point, but it will take quite a bit of time. I’ll probably set aside a day for it at some point. In case, you haven’t guessed, I’m a little bit busy right now with the trilogy I will try not to dwell on again. [chuckles] Yeah, it’s difficult. I know I can get out a lot more of those Amazon ads. I’m really pleased with how it’s going so far. As I said, it’s the first time I’ve actually seen some good results on them. Not massive results, but good results. So, it’s a good start, and [00:11:00] at some point, I’ll come back to that to get more out of them. For now, I’m happy to just let them run in the background. 

I’m also trying some other promos. I’ve actually got four scheduled for April alone, so that’s exciting. But it’s too early, I think, to talk in detail about those. I’ve made a note, and if all goes well, I’ll do an episode on what exactly I’m doing, what exactly the results were, and how you can use it as well for your own books. 

In my first update roughly three months ago, there were two things I was unsure about. Patreon and short stories and writing and/or submitting them to anthologies. Patreon, I can now tell you is probably a definite no, because I know I don’t have the time for it, and there’s absolutely no point convincing myself that I have the time for it because I know that I don’t, so I won’t go anywhere near that. Short stories are a little bit different. I have actually [00:12:00] written two, I think– yeah, two sounds right. I have submitted three short stories and a drabble. A drabble for those of you don’t know are stories that are exactly 100 words long, which has been quite an interesting and fun challenge. I’m actually quite enjoying it. I’ve had said drabble and one short story accepted through an online magazine. Who wants to party with me? Yes, go me! It got accepted to The Raconteur Review, which I’m very excited about. I believe they will go live sometime in the summer. I haven’t got a date for it yet. The other two short stories I’m currently waiting on a response to, so I will see what happens with those. If they don’t get into those anthologies this time, maybe it’ll work out at some point with another anthology in the future. I’ve actually really enjoyed writing short stories. I’ve got a plan for it now.

I think that’s what [00:13:00] I was lacking, honestly. I have just mentioned how I can’t improvise stories. The same is definitely true for short stories. I realized that what I really needed for that was a plan, something that I could plot with. I’ve got now something in place for that and it’s going so much better. I actually feel like I can write short stories. Yay. Who’d have thought? I’ve got a few more ideas for others, and at some point, I will write them. Right now, my entire priority, as we’ve already mentioned, and I won’t go into it again. Let’s just move on. 

What’s coming up on this podcast? Well, quite a few things actually. I’ve had quite a few guests on, possibly more than otherwise. I haven’t had that many solo episodes. Whereas now I have a couple of planned, I haven’t recorded them yet. Just for April, I think I’m pretty much entirely scheduled already, everything is uploaded. [00:14:00] What’s coming up next is, I’ve done a writing routine shared with Julia Blake, she’s back to talk about her routine. I have recorded two interviews with Rachel Grosvenor, one about what a writing coach can do for you. And one, which I’m very excited about, about the pros and cons of self-publishing and traditional publishing with an unbiased look at both. I’m really excited about that one, because to know that, well, more pretty much every writer is torn between, which option is right for you, I have considered that and I know it’s such a big topic, so I’m really pleased to have someone with so much knowledge on both sides to talk us all through it. It’s a very exciting interview, but I don’t think it’s coming up until May. But yeah, it’s going to be a very interesting one. 

I have also, yes, got [00:15:00] [unintelligible [00:15:01] something on audiobooks, that’s finally coming up. Sorry, just quickly checking that. We’ll be doing an interview hopefully with Dana [unintelligible [00:15:07] hopefully being back. I have enough, so yeah. If she’s listening to this, we need to talk, Dana. [chuckles] I’m excited about that, and that’s pretty much all that I have got planned right now. Of course, there will be more writing updates coming in three months’ time. There will be more writing routine chats of other authors, which I’m enjoying immensely, and I hope you are too. 

The plan right now is to get to 50 episodes, this is 30, so we’re still a little way off actually, and to then possibly cut it down to, doing these two times a month as opposed to every week, but that’s not entirely decided yet, we will see. I’m back at work now, just two days a week at the moment I’m recording this, but I know that as we’re slowly coming out of lockdown, eventually I’ll be back [00:16:0] again five days a week, so I also need to think about how much time I’ll have for podcasting and whether once a week maybe be a little bit too ambitious, and it’s been a little way off. So yeah, we will see.

Those are my goals for the next three months. It’s basically all entirely Blood Wisp related. It’s finishing the trilogy, it’s finish writing Blood Vow sometime in the next one or two months, hopefully, and then editing Blood Wisp for Camp NaNo. Probably finishing it off in May, I’m not so deluded as to think that I can pull it all off in one month. And then sending that on to my critique partners, which will feel amazing and there’s cake planned for it, and possibly some cocktails and a [unintelligible [00:16:50] and some other very relaxing things which I will need very badly by that point. 

Then, the next work in progress that I [00:17:00] will tackle afterwards, I haven’t quite decided on yet. Currently leaning towards Dreamer, but it might also be The Silence of Magic, we will see. 

Thank you so much for listening in. Those are my goals for the next three months. I hope you’ve enjoyed it. If you maybe need some accountability for your own goals, feel free to get in touch, either leave a comment on this episode or better yet, maybe reach out on either Instagram or Twitter or via my website. Links for all those are coming up in a second. Let me know what you’re working on, let me know what you would like to achieve, and we can hold each other accountable. Thank you so much. Have a great April, May and June, and we will do the next one in July. Thank you very much, and bye-bye. Have a great day.

[music]

If you enjoyed today’s episode, maybe learned something along the way, hit the subscribe button. You can also connect with me [00:18:00] on Twitter @Sarina_Langer, on Instagram and Facebook @SarinaLangerWriter, and of course, on my website at sarinalanger.com. Until next time, bye.


Support this podcast on Patreon.

Transcript by speechdocs.com

For more from my podcast, browse the category right here on this website or listen with your favourite provider.

Sign up for my mailing list for updates on my books, excerpts, early cover reveals, and the exclusive freebies Shadow in Ar’Sanciond (the Relics of Ar’Zac prequel novella) and Pashros Kai Zo (a Relics of Ar’Zac short story, which isn’t available anywhere else).

Take me to the Welcome page.

The Writing Sparrow Episode 29 | New-Writer Q&A with Marco Arzate

For today’s episode, I become the guest on my own podcast as Marco Arzate, a new writer who hasn’t published yet, asks me his questions on writing and publishing. We discuss things like character development, whether you can still query agents once you’ve self-published and vice versa (spoiler: you can!), how to find your tribe of like-minded writers, and many more!

To support Marco on his writing path, you can follow him on Twitter.

Listen to the Episode

Read the Transcript

[The Writing Sparrow theme]

Sarina: Hello, and welcome to The Writing Sparrow Podcast. I’m Sarina Langer. This podcast is all about writing, publishing, and marketing your book. You can find transcripts on my website at sarinalanger.com. Let’s get started.

[music]

Sarina: Welcome back, friends and Sparrows. Today is the 29th of March. This is Episode 29, which has lined up very well. Today’s episode is a little bit different, and I’m totally calm about that. Today, I’m talking to Marco Arzate or rather, he’ll be talking to me. Marco is a relatively new writer who hasn’t published yet, and if this applies to you too, my dear listener, then you know just how daunting this process can be, and just how many questions you might have. So, this is a new writer [00:01:00] question and answer thing. Welcome, Marco.

Marco: Happy to be here.

Sarina: Yeah, very excited about this. I’m sure you’ve got lots of very good questions that I’m sure I can answer, or you might make it public that I’m a fraud. [chuckles] We’ll see. This will be fun. [laughs]

Marco: No, it’ll be fun. I’m nervous too. 

Sarina: Oh, you’re doing great. If this works really well, and if there are other people listening, who are also very new to this and also have lots of questions, maybe we could do this a regular thing. 

Marco: Yeah, of course. 

Sarina: Yeah, if you’re listening right now, and you would like to do this, let me know and maybe you can grill me on my own podcast in the future. That’ll be fun.

Marco: You never know, it’s a very tough task to work on a book, it’s just build the rough draft, and then the all the other drafts. Frankly, when you are new to it, [00:02:00] you don’t really know where to go, or who to ask. I think with the right community, which is on Twitter, an amazing community, I think it’s a little bit easier than it would be by myself.

Sarina: Absolutely. I agree. The writing community, in general, is so generous, I think, and so supportive and so welcoming. On Twitter, it’s really easy, I think, to connect and meet people, which is how we’ve met.

Marco: Exactly. I’m blown away by just everything that has gone on with Twitter, a lot of great ideas, a lot of great genres I blend together. It leads me to believe that I’m in the right place. I feel a little less nervous about the task of finishing my first book.

Sarina: That’s great to hear. I think many writers are maybe a little bit apprehensive about getting on social media, because it feels like they are [00:03:00] really entering the writing world at large. This is a really good example that it’s fine to just join us, maybe start small, maybe just start on Twitter, look both of us up, I’ll be linking to both of us in the show notes, just say hello and just join the community from there. We’re friendly. [giggles]

Marco: Of course. I know that when you’re new to Twitter in terms of the writing community, it’s very nerve wracking because you don’t know who you’ll meet. It could be gray, it could go awry, because you never know. But I can safely say that it’s been a great experience, it’s been very welcoming. It’s like, I remember tweeting a while back that come into the community is like being the new kid at school, and I’m wandering around, and I’m wondering, “Okay, who would I sit with?” and the community is, like, “You know what, new kid comes to with us.” It’s been a very great experience. If anything, I think it’s daunting, [00:04:00] because, frankly, so many good writers and it’s like I want to lower my inner circle, but it’s difficult to really see what happens with that, because I’m a very addictive type in terms of just wanting to be around people, wanting to digest stuff. But it’s been good overall. That’s how this came about.

Sarina: Yeah, exactly. I’m so pleased to hear that you found it such a nice experience so far.

Marco: Yeah, me too. 

Sarina: It does make it so much easier when you have a nice community. A lot of people have their family, for example, and their friends who are supportive, but a lot of writers actually don’t have that support. For them, social media is the only way to really get that, well, supporthood, to know that they’re not alone and that are that there are people who do care about their writing.

Marco: Yeah. I wholeheartedly recommend [00:05:00] it. It’s made a world of difference. Last year, in a year that I really needed good news in my life, coming to this community was actually one of the highlights of the year.

Sarina: Yeah, last year was odd. I think you joined us at a really good time.

Marco: I agree. Everything just lined up, and then I’m looking at it and going, “You know what? What am I waiting for?” I’m not getting any younger. At the time, I was 31. The time is now, just go for it. Make mistakes, but enjoy the process, just discover what speaks to you about this craft of ours? Is it a clear process? What is it exactly? When you discover what you love, [00:06:00] it just allows you to allow all that to come in, because you’re finding this critique partner and this one as well, and they’re all telling you this, and this, and this, and you can take that advice and piece all together, and that’s what will help you get to where you’re at. Because we all have our own critiques but at times, it can be a case of maybe it contradicts, so just take what works for you, and what works for your overall book and go with it.

Sarina: Absolutely. There are so many different approaches to writing. The more people you ask, the more different kinds of opinions you’re going to get. Some people say that, “You mustn’t ever edit your book while you’re writing the first draft.” Other people will tell you that it’s fine. Some people will tell you that you have to plot the book, others will say that you have to pants the book. When we also get started with questions in a second, the one thing that I want everyone to remember, yourself and the listeners as well, [00:07:00] is that you can approach writing and you should approach writing however works for you, there is no-one-size-fits-all thing. My answers to your questions, whatever they will be, I’m excited to find out, they are genuinely things that work for me, and that may also work for you. I will try to generalize it a bit more so that I really don’t want to tell you that you have to do things in one way and nothing else will work. Yeah, exciting things. Shall we start?

Marco: Yeah, of course. When it comes character, that’s a really, really important thing but it’s also an aspect of how do you go about it. Do you yourself plot it to a tee, or do you just have some details, or do you just go about it? Let it be organic, 100%.

Sarina: Is this specifically on characters?

Marco: Yes. 

Sarina: Right. [00:08:00] Normally, when I write a draft, a lot of characters tend to pop up as I’m writing. Every now and again, you will think that maybe you have this nice idea for a side character. Then as you write, they might grow into the main character, which you didn’t predict, but it might happen. Likewise, when I have my main character to start with, I have a relatively good idea of who they are because I think when you really know everything about your main character, you know what makes them tick, you know what they like and what they don’t like, you know what they want, then you can’t really get stuck at any time when you’re writing. Because then instead of wondering, what should happen next in the plot, you can just ask yourself, “What would my character do?” So, I think it’s really important that you do know your main character as much as you can before you start writing, but that shouldn’t mean that you can’t get to know them more as you write. You might, for example, go in thinking that your main character is going to be really serious, and [00:09:00] not have one funny bone in his body. You might then discover that actually within the first few pages, you might make some really nice jokes. You might then realize that actually, maybe you’ve had the wrong idea about him, which is fine. Characters should develop as the book goes along. I hope that answered that.

Marco: Oh, it did. It’s really important to know your character, because especially if you write a first-person point of view book, like I’m doing, you have to know your character, how they describe things, and just how they will react to certain situations because if you don’t, it just becomes much more confusing, and we don’t want that.

Sarina: Yeah. When you’re writing in first person, you have the benefit of really being able to get into the head because it’s in a way the reader’s head, if that makes sense, because you’re reading it from this, “I did this” perspective because that’s just your narrator in [00:10:00] first person, so that opens you up to a lot of that, which is great. At the same time, I think writers can maybe overthink it a little bit and maybe almost approach it in an unnatural way, if that makes sense. For example, you asked me on Twitter how we might handle character description.

Marco: Yes.

Sarina: Something that a lot of new writers immediately think is, “I know, I’m going to stand my character in front of the mirror, and have him describe himself that way, because he’s looking at himself.” When’s the last time you did that? I hate looking at myself in the mirror to that detail where I can tell you the angle of my nose, or roughly how far apart my eyes are, or how much my hairline may have receded. It’s just not something that people tend to do, unless you’re trying a new look, and you might have a look at yourself because of that, because you want to see how it works, and maybe you’re on a photo shoot, and they’ve done something really weird to you that you would never [00:11:00] normally do, but maybe you like it. Just normally in your everyday life, I don’t think most of us would just stand in front of the mirror and just really consider how we look. It’s just not something we do.

Marco: That’s what I did in my original intro, actually.

Sarina: Well, I did that with my very first book, the one we don’t talk about. [laughs] Yeah, it’s just something that many writers when they first start writing immediately flopped, because it seems like an easy way of describing a character. 

Marco: What book? I already forgot it.

Sarina: Oh, no, you wouldn’t know it. It’s not something I’ve published.

Marco: Even better, really.

Sarina: Yeah. 

Marco: I’m really happy that I show someone that, I guess, cliche way of just [unintelligible [00:11:51] because frankly, I went back and I redid the whole intro. Frankly, it’s a lot more [unintelligible [00:11:59] [00:12:00]. Thank you for that too, because that helped me.

Sarina: Oh, I’m glad to hear that, you’re welcome. Especially with your first book, you will learn so much about the process and about what works for you, but don’t let that fool you into thinking that you’ll have a better idea of what you’re doing with your second or your third book, because ultimately, every book is different. Something that works for your first book may not work for the third book, for example, or when you start another series, you may end up with a completely different process. Don’t be afraid to experiment and try a few things, and just see what works for you because it probably will change over time. I don’t have the same process now that I did when I wrote my first book, even the first one that I’ve published. I’m now writing the seventh book that I published, and my whole process has changed so much, and it keeps changing. It’s a very fluid thing.

Marco: That’s really cool how we evolve as writers if we [00:13:00] look back at our previous work, and maybe it makes us cringe a little bit, but it’s a time capsule. It’s what we were way back when and just maybe you got good ideas that were there, and you brought it to the present, you never know.

Sarina: Yeah. I actually think that if you do look at older work that you’ve written, and it does make you cringe, I actually think that’s a good thing because it shows that you’ve learned something since then and you have evolved as a writer, and you have developed new skills. That’s a good thing.

Marco: Of course, and that’s the beauty of writing, it always evolves. We never quite know what it will become, but it’s exciting all the same. I like it that you talked about organic growth, in terms of a character, maybe start off minor, maybe they become a main character, maybe they die off, I don’t know. That’s how I am [00:14:00] about all of my work. Every single character, well, not all of the characters, but they have been characters that have become much more important as time went along and it happened organically. That’s actually really cool, because we can map certain details, maybe even all of it, but sometimes stuff just happens and it’s pretty cool, actually.

Sarina: It is. It’s really cool. That’s just talking about individual characters, but once you put them together, even more of that magic can happen because you might go in thinking that’s a character A and character B. They might be enemies and you might plan them to be the hero and the villain, but then you put them together in the book for the first time, and they might actually have this instant connection, and they might actually be instant friends, which some writers especially early on might be tempted to say, “No, you can’t be friends. That’s not what I had in mind. You need to be enemies.” Actually, I’d say run with it and just say what happens [00:15:00] because it could give you a lot of tension potentially and a lot of conflict, which is always good in books, but also maybe you just didn’t have the right villain yet or maybe you just didn’t have the right main character yet. It’s fine to keep trying and just let your characters take the reins to a degree.

Marco: Of course, and you never know what will work best until you actually try it. I’m the kind of person that I’m set in my ways a lot of times, but I have to realize that writing is not quite like that. You have to be flexible, you have to let things develop organically, maybe try things out differently, switch things up. Maybe character A and B were together, but then maybe try character A and C or maybe the main character is with someone else before they get with the main love interest, you never know. I say just try it out. Enjoy it. Enjoy, experiment, let it [00:16:00] be as good as it can be.

Sarina: Absolutely. I think – What was I going to say? You keep talking, I’ll come back to it. [chuckles] 

Marco: Hey, no worries. I could talk for days about this creative process– It’s just great actually.

Sarina: Yeah, I think we can talk about character creation and story progression and all that for days. [laughs] [crosstalk] 

Marco: I know I can actually. I don’t know about you, but I know I can. I just marvel at how things have changed since I started my WIP, which stands for working in progress for those who are wondering. I remember talking to this author, and she gave me this really cool idea because, spoiler alert, I guess, my book starts with the main character in a dream, and he doesn’t know why he’s there. He’s getting married, but he doesn’t know [00:17:00] to who. Everyone else knows, but he doesn’t. There’s this really creepy vibe about it. Then when he sees the bride, he’s thinking, “Who is that?” Before he can kiss the bride, he wakes up. That ties into when he meets the eventual love interest. He’s wondering, “Wait, she looks familiar, maybe? Did I see her somewhere?” I think that’s just great when you tie that into what you already did and then readers are thinking, “You know what, that’s actually really cool. I like the way they he or she connected together.”

Sarina: Yeah, it’s always really satisfying, I think, for the reader as well, when you can set something up early on and then later on in the story, things start to come together, especially if you can set something up in the first book and they can [00:18:00] then come together, maybe suddenly in the third book, and everything just comes together as one cohesive story across several books. So, it’s very satisfying to read and to write.

Marco: It really is. I think people appreciate that. I know I do.

Sarina: Oh, I definitely do.

Marco: It just makes sense. Of course, that is how it happens, well, of course it is. It’s just really cool how you can put up all that together, it’s like you have all these dots, how do you connect it? That’s when the wheels start turning. Maybe if I do this, Maybe if I do it like this, maybe I switch this out, and then it just becomes even better. That is just so freakin’ cool. Actually, I have a little bit of a– the author actually gave me another idea. When he [00:19:00] starts liking the love interest, he has another dream. It becomes more vivid, and I’m thinking– and I even have some dialogue towards it. It all connected just out of nowhere. Then, I went to my computer, I’m like, “I’ve got to write it down because that is pretty freakin’ awesome, actually.” It now makes even more sense. I’m just blown away. 

Sarina: These dreams, they seem to be really important then to you character and to his development. Not necessarily something magical, but they seem to be scarily accurate to this main character’s life. Have you thought about where those dreams come from and to what extent he might be able to maybe control them?

Marco: Not yet. Well, that’s one of my weaknesses actually. See, the thing is, I [unintelligible [00:20:02] the service right, but I [00:20:00] don’t– Oh, sorry.

Sarina: You all right?

Marco: Yeah, I’m good. I knocked over my microphone because, of course I did. I’ll scratch the surface, do more than that, but I should dig deeper and deeper and deeper and deeper. The character knows that these dreams are important because he’s left wondering, “Who was that? I’ve never seen her in my life.” It’s a little creepy in a way, but he’s left wondering, “Is she going to ever come? What is this?” I think that’s actually a pretty accurate way of looking at dreams because sometimes when I do it, I’m thinking, “Why did I dream that?” 

Sarina: [laughs]

Marco: That’s just really weird. It’s not even close to reality. It’s all this insanity. Was it a random dream? Is it prophetic? What is it?

Sarina: Dreams are pretty cool.

Marco: They are pretty cool, [00:21:00] I agree. I think just having dreams, having the way I look at dreams go into the book, it makes it more personal because that’s what makes my stuff what it is because I know that in terms of what we write, it’s all been done before pretty much. So, the best way to make it special is make it your own. There’s only one you, there’s only one me, make it that.

Sarina: Absolutely. I think I’ve possibly already said that in another interview with someone else, I feel like I have. If not, I’m going to say it now because it’s important. Writers always think that, when new writers do that maybe they shouldn’t write this one thing, because the idea has already been done. That is true, but there is also this famous saying, and I feel bad because I forgot who said it. There was this famous saying that goes, “Yes, it’s been done before, but not by you.” That’s pretty much what you said.

Marco: Exactly. [00:22:00] Ask yourself this question, does this idea matter to you?

Sarina: Yeah. 

Marco: You say yes.

Sarina: I was just going to say that it’s your book. The one person who really needs to care about the story and everything is you because you need to write the whole thing. You need to love it enough to potentially put yourself through different rounds of edits and critique partner feedback, and you need to care about it enough to not be put off when someone sooner or later tells you that one thing in there that you really love about it doesn’t work, because that will probably happen sooner or later. I think if you didn’t love the idea enough to begin with, then that might be enough to put you off, but I think if you really care about it, then you’re more likely to take that feedback and work with it and transform your book into something even better.

Marco: Yeah, of course. I also was going to say [00:23:00] if the answer is yes, then go for it. I agree with what you said.

Sarina: That’s good to know.

Marco: Yeah, well, of course. That’s just the best thing about when you write, because when it matters to you, it’s everything, it’s your baby, it’s what you want it to be. It means a lot to you and it means everything to you. Just go for it. Don’t be off by, “Well, it’s been done before.” Yeah, well, everything has pretty much, so I guess, either write what has been done before or don’t write anything. What’s worse, I suppose, right?

Sarina: Yeah. Let’s not forget that it’s only a first draft. If you write it and you then think actually, maybe this needs a lot more work or maybe this doesn’t quite work for me, then that’s fine, because it’s just a first draft, you haven’t published anything yet. You can still make all the changes that you want, there is absolutely no commitment at that point. [00:24:00] You can still do as much as you want, so don’t even worry about it. Just write and get it out and see what happens.

Marco: Exactly. That’s a good thing you say that because frankly, one of the problems is that I expect perfection. Perfection of the rough draft, it ain’t going to happen. Let’s just be more realistic, just write, have fun with it, and just let it be what will be.

Sarina: Yeah, I think it’s already good that you’re already freeing yourself a little bit from that expectation of perfection because many writers do expect perfection, I think, but ultimately, it’s not a real thing. You’re not going to get it, definitely not in your first draft. By the time you eventually publish your book, you should obviously be pretty happy with it. Obviously, you should then think that it’s the best that you can make it, but if you look back on it even just one year later, chances are there are things that you would do differently. It’ll never work for [00:25:00] everyone anyway, so obviously do try your best to make it the best it can be, but sooner or later you need to let go of it. Perfection isn’t going to come, no matter what you do. Sorry, that sounds terrible, but perfection isn’t real, and the sooner we accept that, the better.

Marco: You’ve got to be honest. There are people that are listening, and maybe they’re wondering that same question, you never know. 

Sarina: Yeah. Especially if it’s only your first book, and you haven’t published anything yet, like with you, don’t feel forced to publish anything at all if you just want to do the writing. A, writing is fantastic therapy for one. So, it’s totally fine to just write for the sake of writing, that is fine. You wouldn’t maybe start painting today and really enjoy it and you then wouldn’t also feel the pressure of having to eventually [00:26:00] have this in a gallery because that’s what other artists have done. I think with writing more than other art forms, maybe there seems to be this pressure that if you write a book, you need to publish it, or else you’ve wasted your time. That’s not the case. If you want to write for the sake of writing and for the joy and the therapy of writing, that is fine. You can totally just write and enjoy it. You do not need to publish it, if you don’t want to do that.

Marco: That’s a really good point because it’s not always just 0 to 60. There’s always an in between. That’s actually really good that you mentioned that a while back as well, because, frankly, I don’t know where this will go. I’m hoping to self-publish it, but we’ll see where that goes when I’m done with it. I’m pretty at the beginning, so it’s like I don’t have to know now, but I should research it more anyway. Because [00:27:00] frankly, it’s like will you dive into the pool that has no water in it? No, you will not. You have to look before you leap. 

Sarina: That’s a very good comparison. 

Marco: Exactly. Otherwise, well, that’s going to be really painful.

Sarina: Yeah, you may break an ankle or wrist or maybe both or worse. Definitely do your research.

Marco: Exactly. That’s one of the benefits to the writing community. They have wonderful insight as to what this is, this is this, this, this and that, and just things I wouldn’t have known otherwise. I’m very thankful for it.

Sarina: Yeah, I think the only thing to consider, especially with a community as large as the writing community, is that you don’t need to believe everything, especially because one person, as I said earlier, might tell you that, “You need to plot your book.” Then, the next person you ask may tell you that you need to pants your book, [00:28:00] which is to just make it up as you go basically. Both versions are fine, but if two people you respect equally tell you those things individually, then you might end up feeling really torn and you may not know what the right choice is. Generally, in writing, the only thing that matters is how it works for you. It needs to feel right when you do it. Or, maybe else keep looking and see if you can find another way of doing it that does feel right to you. The only exception maybe is that you need to get your book edited and that you need to get feedback on it. But even then, there is no one editor who’s right for every writer. My editor may not be great for you, for example. 

Marco: Agreed. 

Sarina: It’s certainly a journey. [chuckles] 

Marco: It really is, but it’s an amazing journey.

Sarina: It’s really an amazing journey.

Marco: It’s great to see just what this means to certain people. Actually, to anyone really, because [00:29:00] they show photos of them with their own books and how much this means to them, and I’m like, “That’s amazing for you. I’m really happy for you.” One day that will be me, I 100% believe that, but until then just simply keep going, try new things. One thing about me that I know for sure is that I am a combination of details/organicness. I honestly [unintelligible [00:29:32] in terms of outline. Just simply write important stuff down, not everything, but write enough down to the point where I know what will happen, where this is going, and then let it happen organically, the balance.

Sarina: Yeah, writing an outline would also be a good way of seeing if the idea works for you at all. If you just may be writing 3000 words of outline and you realize [00:30:00] that actually you don’t really care about it, then at least you haven’t started a book.

Marco: Exactly. Just experiment. I actually had a few things that happened in my first chapter that were organic. I’m like, “That’s actually a really good touch.” You can’t always plan anything that’s good or bad. Enjoy them, enjoy the ride. Because this is my first book, there will never be another moment like this. Enjoy it, learn from it.

Sarina: You only get one first book. On the one hand, it’s going to be the hardest one, because you will have the most to learn. On the other hand, it’s probably also the most important one, and maybe also the most fun one, because there is still so much to try and there are so many things to figure out for it, which is really exciting. Daunting, but also really exciting. [00:31:00]

Marco: Yeah, I agree. That’s actually why I sat down and thought, “What would be the best first book idea that I can come up with?” I wanted it to be special, I wanted it to be as much as possible, as special as possible. That’s just what led me to my current WIP because, and I think that aspect of growing up, it’s the stuff that people can relate to. I think relatability is very important. It’s important to relate to characters in some way. Whether it’s their struggle, or whether it’s what they look like, or whether what the story is like, there has to be some sense of relatability there. Otherwise, it’s like, “Well, I can’t relate to it. Why am I reading this? I don’t know.” 

Sarina: Yeah, that’s a good point. As you said, relatability is so important, and there are so many different ways in which you can make a character relatable. It might be their background, it might be where they’re from, it might be [00:32:00] what they’ve gone through as a child, it might be what kind of school they’ve gone to, it can be so many different things. The only thing your character should never be is someone who’s immediately good at everything and immediately universally loved, because I don’t think anyone can relate to that.

Marco: Oh, I know I can. 

Sarina: No. I definitely can’t [crosstalk] 

Marco: It’s all right. You’ve got to know yourself. I found this character to be very annoying, because frankly, I turn off, I tune out immediately. Like I said, “I can’t relate to you. You’re smarter, you’re everything.” It’s like, “Well, why am I rooting for you?” What do I like you? I don’t know.

Sarina: Yeah, and I think a character who’s already immediately great at everything, even things they haven’t done before and therefore shouldn’t immediately be perfect at, they’ve got nowhere left to go. 

Marco: Exactly. [00:33:00] Boring.

Sarina: We don’t want that. Make them work for it.

Marco: Exactly. I think that’s really important. Pacing. As a writer, sometimes I think, “Go here, go here at this rate,” but slow it down, slow it down. Let it sink in, add more to the struggle. Let it sink in. That way when you do win, the reader is like, “That was well earned, and I’m happy I read it.”

Sarina: Yeah, I mean, some of the pacing will depend on your genre, but generally speaking, a character shouldn’t just run from plot point to plot point to plot point. There are some things that should happen in between as well, that helps you ultimately flesh out the story, so it’s not just one rush from one point to the next. There needs to be something happening in between that’s still important to the story, but that doesn’t just rush the reader along [00:34:00] like it can’t wait to the over.

Marco: Yeah, exactly. Plus, also, once again, relatability. How is that relatable? It’s like fix this, this, this, this. It doesn’t work that way. It takes time. It’s like, I can’t just build a car like this. 

Sarina: You don’t want your book to be a sort of blink and it’s gone thing.

Marco: Exactly. 

Sarina: Look, I’m bit worried that we’re completely forgetting about your questions, because I think you have four more.

Marco: To be honest, I actually had two more actually. I really want to ask above anything, because I think one of them was actually about organic growth and you already answered that. You actually did it without me asking actually.

Sarina: [laughs] I’m a mind reader. Didn’t you know, I’m psychic.

Marco: You are an X-Man clearly. 

Sarina: [chuckles] 

Marco: Let’s see. Do you ever do warm-up exercises? How do you warm for [00:35:00] your writing, if at all?

Sarina: Oh, I don’t actually.

Marco: Really? 

Sarina: Yeah. I don’t know if it counts as a ritual, but I make a tea in the morning and then I write. A large part of that depends on whether I’m allowed to go into work or not. At the time we’re recording this was still in lockdown, so I’m not allowed to go anywhere and neither are any of us. My routine is very much I get up in the morning, I make myself a tea, I maybe quickly catch up on a few things on social media, I reply to you. Then, I set myself a timer and I write for a bit. But I don’t warm myself up in any way. When I do go into work, when I actually have to physically be in my library, I know that I don’t have an awful lot to write. So, I know I need to write in the morning or it’s not going to happen, and then I know I’m going to feel bad. I get up a little bit earlier, I still make my tea and then I set the time a little bit shorter than I would now, then I still write and then I go to work. That’s my ritual. It’s quite boring, but it’s very effective.

Marco: Hey, whatever works for you. I’m not going to knock it. What kind of tea do you like?

Sarina: Well, honestly, a bit of everything. I grew up with tea. When I was a child, we always had tea, that’s what my mom gave me. I always had some, whether it was an herbal tea, I always remember we had peppermint tea and we had chamomile tea. We always had those in the cupboard. We also normally had something fruity like apple and cinnamon or berry medley. I think we did have a box of black tea but to be honest, I have no idea why because my parents are coffee drinkers, they don’t drink tea normally and I can’t stand coffee but also, I would have been too young to have caffeine. I don’t know why we had that box. It was this grown-up tea that just wasn’t meant for me, so I just never had it. I never thought about it. Nowadays, [00:37:00] I do tend to wake up either with a nice breakfast tea or having an Earl Grey, and I need my tea strong, so I always leave the tea bag in if it’s a black tea.

Marco: You know what? I’m all for rituals because I’m very ritual based. I can’t say that if I don’t do it, it feels off, but I really prefer it. I’m all for you having a ritual, frankly, whatever works for you.

Sarina: I did have this plan a while ago. When I say a while ago, we’re talking some years, where I thought, I have this really cool shirt, which has a dreamcatcher on it. I thought that might be really cool to wear while I write. Then that way, when I sit down and I put the shirt on, it instantly tells my brain that it’s time to write, so it’ll help me focus and get in the zone better, and then I just never wore it. So, I can’t say that would have worked because I kept forgetting that I had it, but yeah.

Marco: I’m the same way, I forget it whole time. It’s [00:38:00] very annoying, but that’s why I write stuff down a lot. I have one final question actually, and it’s actually a pretty big one. 

Sarina: Go ahead. 

Marco: As an indie author, what are the pros and cons in your experience?

Sarina: Oh, that is a big question, you’re right. [chuckles] Well, I suppose it depends on what you want from the experience. For me, I like to be in control of pretty much everything. A lot of readers and maybe also authors who have made it, if you can call it that, and have a traditional publisher, they tend to assume that indie authors are only indie authors because we can’t get an agent, which I don’t know maybe true for some people, but for pretty much every indie author I know, myself included, it’s not the case. I know that I’m an indie author because I need that control. When you have an agent and a publisher, for example, and it comes time to [00:39:00] make the cover for example, for your book, then that’s pretty much completely out of your hands as the author. Whereas I really like the process of filling in the brief of my cover designer off letting him know what I’d like, what I don’t like and then some weeks later he sends me back the first design of that. He tends to do two mock versions, so I can then choose the one that I like more and then we discuss what we like about it and what would make a good cover. 

I really like to be involved in pretty much every step, but when you have an agent for example and the publishing house, then you don’t have that. I read a blurb once, for example, for a very popular book, I won’t name it. The blurb basically gave me completely different expectations of what the book actually had. For me, that was very misleading. I know that the offer likely had absolutely nothing to do with a blurb, may even not like it themselves, but they wouldn’t have had any input in that. [00:40:00] Whereas I write my blurbs myself, I could maybe send them to my editor, and then if anything about it doesn’t work, she will tell me. But ultimately, it’s up to me and I think that’s what I like so much about the self-publishing path, is that everything is in my hands, and if it goes wrong, I have myself to blame. I can’t say, “Well, I wanted it differently, but so and so I decided that we should do it that way.” 

For some people that may be more off-putting because it is more work, pretty much in every area of the process. If that appeals to you, then this may be the right path for you. There’s also still some stigma that surrounds indie authors, some of it may be justified with some writers. Again, I won’t name anyone but it’s because it’s so easy to self-publish, I have had some books that I downloaded, and you could tell that it was basically a first draft that this person had [00:41:00] uploaded, which is, I think, where a lot of that stigma comes from. Please don’t do that. Please put your book through all the bells and whistles before you publish it. 

Likewise, there are some really fantastic indie authors out there. Some of them have done so incredibly, well, maybe even better than some traditionally published authors. Likewise, having an agent and publisher does not guarantee success. I have read some traditionally published books, which had errors in them, that would have ended– indie authors carries it in a heartbeat. I’m not talking things like a missed comma here and there. I’m talking things like mispresenting a mental health issue, which for me, is a really big no-no. But because it’s this big-name author people, I’m quite happy to overlook it and you barely see any mention of that in their review. But if an indie author did it, oh, oh, oh, that career [00:42:00] would be over, [unintelligible [00:42:00] that. You would need a whole new identity to publish anything again and have chance. 

There are certainly some complications there. I really don’t want to just bad mouth having an agent or anything, because it can be absolutely fantastic if that is the way for you. They help you with a lot of the legal stuff, which can be fantastic. There are a lot of readers also still who will read entirely only traditionally published books. There is certainly a lot of, let’s call it prestige, that comes with having an agent and it does feel good to say, I imagine. I don’t know, because I’ve never had one. For me, I like the control, and I think I need the control. There are certainly pros and cons to both sides.

Marco: Yeah, of course. For me, I don’t think about it, because like what you said before, once it’s out there, that say[?], I can’t be like, “Oh, [00:43:00] well, indie for my first book, then just had to go for traditional.” Well, you can’t do that, it’s already indie, so it’s like, next time. 

Sarina: Well, you say that, but well, actually, quite a few authors have done a bit of both.

Marco: Really?

Sarina: Yeah. There are quite a few authors who have maybe started off as an indie author, and they still have the series out independently, but then maybe for the next series, they’ve been picked up by a publisher. 

Marco: Oh.

Sarina: I say that like the publisher approach then, which is very unlikely to. I don’t want to raise anyone’s expectations about what’s acceptable. There are some authors who have done both, and it’s possible and it’s actually relatively common. Likewise, there are some writers who may have published their first book or their 10th book or whatever, independently, but then later found for presentation for the same book, and then probably also got a new cover and a new blurb, and maybe also change some other parts because [00:44:00] it ultimately also then needs to fit the publishing house, you then no longer work alone, which can be grateful for the support and the expertise and all that. Those are things that when you self-publish, you need to find yourself, which can be difficult. Especially also because I think there are a lot of fraudsters out there, who will tell you that they can totally edit your 100,000-word manuscript for 50 quid, and they cannot. I may be biased here because I’m also an editor, but you cannot edit 100,000-word document in a week of developmental edit and everything and only ask for 50 quid. If that doesn’t take several months and a lot more money than that, then you should know that you’re probably onto someone who’s not going to do a very good job. You get what you pay for.

Marco: Exactly. I ask because, frankly, as someone that’s new to this, there’s a big difference between writing and writing in terms of [00:45:00] wanting to get published because that’s a whole different ballgame. Frankly, I’ll happily admit that I don’t know all that much, but that’s one reason why I’m happy to be in the community because frankly, I have had a lot of wonderful help, yours included. In terms of being indie, there’s the aspect of control, simply– I’m the same way, I’m a control freak. I want to control.

Sarina: It’s a good [crosstalk] to be in. [laughs] 

Marco: It really is because it’s like, like I said, I don’t want it to go badly, and then I’m like, “Oh, well, it went bad because this was your idea.” No, I want it to be because it was my stupid idea. I don’t want to blame anybody for my failures, That’s not right. I consider my work to be my baby, I don’t trust it with just anybody. I want to control. [00:46:00] I want to raise it and nurture it my way, 100% my way. I just can’t give it up, so that’s really attractive to me.

Sarina: I think that’s really important that you said that, because I think it’s quite tempting. Say, if you are hoping to get an agent, for example, I think it’s really tempting to hop on the first offer that you get, if you are lucky to get one. If anything at all feels off about the offer, if there’s something in there that you’re not 100% happy with, and the agent or publisher isn’t willing to budge on it, don’t go with it. One, there’s this one agent who’s already interested in your work, there’s somebody else as well. Ultimately, it’s your book and if they are not happy to cooperate with you, then maybe it’s just not the right relationship. Keep looking. It needs to be the right kind of agent for you, and it needs to be the right publisher for you. 

Same as when you self-publish and you find your own editor eventually, it still needs to be the right editor for you. [00:47:00] That comes down to so much more than money because you also need to be able to get along, you need to be able to agree. If your editor tells you, for example, that your whole book may be better off in third person and you may need to rewrite the whole thing, because right now, it’s a first person, it’s a big job but if your editor makes good points for it and you can see that, you may. Hopefully, you then have the kind of relationship where you can discuss things like that. It’s always a really big decision. Don’t just go with the first person who seems interested. By all means do your research, see how well you get on. If any of it doesn’t feel right, don’t do it.

Marco: I agree 100%. It’s all about how important is this to you. It’s like this man writing. What comes after, what comes before, it’s like, “Oh, I wrote this book means a lot to me. I took a year to write it.” “Oh, my first agent? Well, let’s go.” [00:48:00] It’s like, no. Like I said, why don’t you just wait it out. Let’s see who comes along. Let’s see how well it fits because frankly, the best choice may be choice E. Who knows?

Sarina: Yeah, exactly. You asked earlier about self-publishing some books and maybe then traditionally publishing some others. There is no guarantee that when you do get a publisher, that they will represent you for the rest of your days. You sign a contract basically with them, and that contract may be specifically for that book, or it may be for that series. But once you have published that series with them, they may not be interested in your future ideas. You can then still self-publish your next book. You are then bound with a contract with that book according to the terms of the contract, but your next book, which may have nothing to do with what you signed there, that’s then entirely yours again, if you can find a different publisher too. You don’t always have to stick with the [00:49:00] same one if for some reason, it doesn’t work out anymore.

Marco: Yeah. That’s really important to consider, because it’s not just signed and done. You got to think about it. It’s like look before you leap, and that mistake can really cost you. I guess the term is horror stories, because, frankly, things just didn’t work out the way they planned. That’s just really, really unfortunate. It’s always important to do your due diligence, because if it doesn’t work out, at least you know that you put the time, you put the effort, it meant a lot to you to do the research.

Sarina: Just because it didn’t work out the first time or the third time, doesn’t mean it can’t work out the next time. Just learn from the experience and try again. 

Marco: Yeah. This is just a really fun craft. I say just keep going, and maybe it’s a case of your [00:50:00] first book, it was good, but it wasn’t great because you were still learning. Then, your second book is even better, and then you get better and better. Then, you find some of the apex at book 10 or whatever. Don’t be discouraged, just have fun, because this is one of the best mediums in the world. I will describe it like this. Our books, we as writers, we’re the kings and queens of our universe, of our world. We can do whatever we want pretty much. Just follow the rules and just do whatever you want. Maybe the protagonist is an alien, maybe the love interest is a human, whatever the case is. Just experiment, have a good time, just know that there are options out there so many actually, so many that I can’t even name. [00:51:00] It’s just going around and looking at all these wonderful ideas and different genres, and just knowing how passionate our readers are, it’s an amazing thing. I describe it like this, whenever I write, I’m home. No matter if I’m having a bad day, or if I’m in pain, or if I’m left wondering what’s happening in my life, I don’t know. But when I write, I’m good. It all melts away. If something means that much to you, don’t give it up. [crosstalk] 

Sarina: I think that super positive note of infinite writing potential is the perfect note to end our interview on, if you don’t have any more questions. 

Marco: Honestly, I ended on the perfect question, because, as listeners, pros and cons are very important. 

Sarina: I think so. There’s a lot to consider when you decide whether you want to be [00:52:00] self-published, or traditionally published, or maybe a mixture of both. I’m hoping to do an episode on the pros and cons at some point in the future. Hopefully, we’ll get even more information up there for that.

Marco: I hope so too.

Sarina: Great. Thank you very much, and I think that’s gone all right. [chuckles] 

Marco: Thank you for having me. I appreciate it.

Sarina: No worries. Yeah, thank you so much for stopping by and for asking me so many of your questions on writing. I’m sure there’ll be many more, which we can also discuss. If you, as the listener, would also like to do this at some point and grill me on my own podcast about writing or publishing, just say the word and we can schedule something. Thank you so much, Marco, for coming on and making me the guest today.

Marco: Hey, no problem. Happy to do it.

Sarina: Thank you so much. Bye-bye.

Marco: Take care.

Sarina: If you enjoyed today’s episode, maybe learn something along the way, hit the subscribe [00:53:00] button. You can also connect with me on Twitter @Sarina_Langer, at Instagram and Facebook @SarinaLangerWriter, and of course, on my website at sarinalanger.com. Until next time, bye. 


Support this podcast on Patreon.

Transcript by speechdocs.com

For more from my podcast, browse the category right here on this website or listen with your favourite provider.

Sign up for my mailing list for updates on my books, excerpts, early cover reveals, and the exclusive freebies Shadow in Ar’Sanciond (the Relics of Ar’Zac prequel novella) and Pashros Kai Zo (a Relics of Ar’Zac short story, which isn’t available anywhere else).

Take me to the Welcome page.

The Writing Sparrow Episode 28 | Your Team of Pros: Your Cover Designer with Andrew and Rebecca Brown

This week, I had the great pleasure of talking to my cover designers, Andrew and Rebecca Brown from Design for Writers, about all things–you guessed it!–cover design! If you’re a writer who’s unsure about how to find the right designer or if there’s anything you should know before you hire, this is the chat for you. It’s also a great listen if you’re just curious about what exactly cover designers do and how they work their magic.

You can find out more about Andrew and Rebecca and get in touch via their Twitter and their website.

Listen to the Episode

Read the Transcript

[intro]

Sarina: Hello, and welcome to The Writing Sparrow podcast. I’m Sarina Langer and this podcast is all about writing, publishing, and marketing your book. You can find transcripts on my website at sarinalanger.com. Let’s get started. 

[music]

Sarina: Welcome back, friends and sparrows. This is the 22nd of March. It’s Episode 28, and this is the final installment in this mini-series where I talk to my professional team of my editor, cartographer, and cover designer. Today, I’m talking to Andrew and Rebecca Brown from Design for Writers. They have been my cover designers, while since 2016, probably even started in 2015, come to think of it. We’ve been working together on every single one of my beautiful covers. [00:01:00] If you haven’t seen them, please do, because they are stunning, and while you’re there, maybe buy the book, I don’t know [chuckles]. Yeah, welcome, Andrew and Rebecca. 

Rebecca: Hello.

Andrew: Hello. Thank you for having us.

Sarina: Yeah, my pleasure. I really appreciate you being here because I know podcasts are terrifying. 

Andrew: Yeah. 

Sarina: I don’t know if you’ve listened to my first ever episode, but it was incredibly awkward. [chuckles] What made it more awkward also was that my partner was sitting in the corner, so I wasn’t-

Andrew: [chuckles] 

Sarina: -even just by myself and I knew he was silently judging me when I did the thing of, “please subscribe” and all that.

Andrew: [chuckles] 

Rebecca: He wasn’t holding up scorecards, was he?

Sarina: No, he said he was ignoring me, but you know, he was listening. 

Andrew: He’s not there now in the corner too, is he? 

Sarina: No, he’s working downstairs. To be fair, I have no way of knowing if he’s just outside the room. I don’t think he is.

[laughter] 

Sarina: It won’t be anywhere near as awkward as that, I hope. [laughs] 

Andrew: Thank you.

Sarina: Where do I have my [00:02:00] questions? It’s just sad that my Word has died on me, so thank God I’ve written things down so I can refer to it on paper. Yeah, technology, eh?

Andrew: Absolutely. Yeah. 

Sarina: Well, as I have just said, you have been my cover designers for quite a long time now. You’ve done all of my covers. Some of them have been a little bit harder than others. 

Andrew: Yeah.

Sarina: [crosstalk] -bloodbath. [laughs] To start with, how long have you been in this business of creating book covers and what has attracted you to working with authors in the first place?

Rebecca: We were just saying this morning, we’re about to hit our 10-year anniversary. 

Andrew: Yeah.

Sarina: Oh, wow.

Andrew: April, it’ll be full 10 years, April of 16th. Before that, it was another couple of years where it was a bit of a side hustle. So, keeping the day job going and then working nights, early mornings on skills and trying to get contacts and things. [00:03:00] Probably 12 years altogether, but next month, it’ll be a decade of full time of business. 

Rebecca: Full time [crosstalk], yeah. 

Sarina: Wow. That’s a big anniversary. 

Andrew: We were probably working with you [crosstalk] for half of that time.

Sarina: Yeah, actually. [crosstalk] That’s weird to think about.

Andrew: Yeah. What got us into it is really– it started off originally as just general design. Design for anyone who wanted a design done but we really wanted to focus on something and we both love books. 

Rebecca: Yeah. 

Andrew: Not just reading the books, but the whole experience and book culture. 

Rebecca: Yeah, my [unintelligible [00:03:42] is full of books. 

Andrew: Yeah. 

Rebecca: My [unintelligible [00:03:41] is actually covered in books.

Andrew: [chuckles] 

Sarina: Oh, yay. I need one like that. I’m surprised I haven’t got one already.

Andrew: That’s always been something sort of we just decided we’d focus on that, and we knew some people.

Rebecca: Yeah, through Twitter actually-

Andrew: Through Twitter.

Rebecca: -because I was doing a lot of writing at the time. [00:04:00] So, I had lots of writer friends, and a couple of them needed their book covers doing. So, I said, “Oh, well” as it happens.

Andrew: Yeah. We were starting a business and it kind of– went for it accidentally at first, but then also based on just something that we love, and it was a really, really good natural fit, wasn’t it?

Rebecca: Yeah, one of our very first clients was doing a really successful blog at the time on Self-Publishing’s Catherine Ryan Howard. 

Sarina: Oh, yeah. 

Rebecca: She [crosstalk] Catherine, Caffeinated blog, which seemed to be a really big hit among self-publisher at the time. Then, she did a book on self-publishing and then a second book of self-publishing.

Andrew: Well, prior to that, actually she did a book called Mousetrapped

Rebecca: Mousetrapped

Andrew: -about her experience working in Disneyland. I think in around 2010, that was one of our first ever project.

Rebecca: It was because our daughter was born in April 2010. One of the her first pictures still in the hospital had the Mousetrapped book cover in the crib. 

Andrew: Really?

Rebecca: Yeah. [crosstalk] -was out in the world. Yes, [00:05:00] so April 2010. Yeah.

Sarina: Wow, that was a big month for you, wasn’t it?

[chuckles] 

Sarina: Birth of your business and birth of your daughter, new pressure.

Andrew: It’s goodbecause working with authors means we’re always working on something with people where the design means something meaningful to them, like yourself. It’s not just another ticky box corporate design exercise. It’s working directly with people or via the publishers on things that are really meaningful to somebody and the whole project then takes on– [crosstalk] 

Rebecca: Yeah, it’s their baby, isn’t it? 

Andrew: Yeah. 

Rebecca: You want to do well, because you put so much work into it.

Andrew: Yeah. It’s always important to remember that as well when you’re working on a book design or web design for someone, but this is something that someone’s put possibly years of their lives into getting right.

Rebecca: Blood, sweat, and tears. 

Andrew: Yeah. That’s how we came to work with authors.

Sarina: All right. Did you do the cover for [00:06:00] Catherine Ryan Howard’s book, Self-Printed?

Andrew: Yeah.

Rebecca: Yeah.

Sarina: That may be how I’ve found you.

Andrew: Actually, she’s got us in there. She mentions us in the book.

Sarina: Yeah, because I borrowed the book from a library at the time, and then I ended up liking it so much that I bought my own copy. 

Andrew: That one?

Sarina: Yeah, that’s the one. But when then the time came for me to find a cover designer, I possibly looked in there and had a look at who she had hired, and that’s possibly how I came across you. 

Andrew: Catherine’s gone on to massive success. She is published in America and all around the world now.

Rebecca: [crosstalk] 

Sarina: I think she’s now also branched out into thrillers, is it, I think?

Andrew: Yeah, crime, uh-huh.

Sarina: Now that she’s a big-name author, do you still do her covers? Do you also–?

Andrew: No. It’s one of those where the publisher she signed with, they-

Rebecca: -have their own in-house team. 

Andrew: Yeah.

Sarina: Yeah, because I was wondering if you design covers exclusively for indie authors, or if you also work with [00:07:00] some traditionally published authors.

Andrew: No. [crosstalk] Both, yeah. 

Rebecca: We’ve done a couple of publishers. 

Andrew: We’ve done direct with the publisher. Sometimes, there’s been a couple where people have gone to a publisher, and they’ve allowed the authors still to use us. Then we work with lots of smaller publishing houses where we’re the-

Rebecca: White label. 

Andrew: -like a white-label third-party designer.

Rebecca: If they’re too small to have their own in-house team, they branch out to us.

Andrew: Yeah. It’s kind of a mix, really. I would say probably three quarters of our work is direct with the author, and the other quarter via the publisher, usually a small publisher.

Sarina: All right. Well, I know from personal experience that you are very approachable, so I’ve never thought that you were too big for me to contact or anything.

Andrew: Oh God, no.

Sarina: What really sold me way back when first on emailing you, I think [00:08:00] was possibly your “About Me” page where I think you both had portraits of yourselves, and you talked some about your experience and then you had some testimonials in there. I was thinking I really liked them, I hope they want to work with me. Well, it was my first book, I always had this idea of what if they just say, “Well, you’re too small, we don’t want to work with you.” In fact, one of the cartographers I emailed just never got back to me. 

Andrew: Oh, no.

Rebecca: [crosstalk] 

Sarina: Yeah, well, I ended up with a really good one, so loss on them. 

Andrew: Oh, it worked out well. Their loss. 

Sarina: Yes, it was fine. That’s always been really nice for me, I think. You’ve always been very easy to work with.

Andrew: Thank you. Yourself as well, obviously. When we were setting up the website, it’s hard because we’ve– for a long, long time, we didn’t even have our own website. We’d like the back and forth with people initially, so you’re getting a feel for who the person is before anything is [00:09:00] signed up. But then, also you want a website so that people can get more of an idea about you and who you are. So, it’s hard trying to get a balance, isn’t it, between your whole automated side on the website, and also having a little bit of dialogue with people.

Rebecca: We wanted to get the balance between being professional and being friendly and approachable. 

Andrew: Yeah. Gosh, exactly that.

[chuckles] 

Sarina: Well, I think you’re certainly doing that. With your 10-year anniversary coming up– well, 12 years, really, you must have designed an awful lot of book covers. At a rough guess, do you know roughly how many you would have done in that time?

Andrew: Oh my God. We don’t know for certain because we haven’t got like a tally. It’s definitely more than 1000. 

Rebecca: I think it’s closer to 2000.

Sarina: Wow.

Andrew: In the region of 2000 copies, and you can double that because most jobs that we do, we do a couple [00:10:00] of concepts at least, so probably double that for the number of actual concepts we’ve done, but probably around 2000 books, a few hundred layouts.

Rebecca: Formatting because that’s only quite a recent development. [crosstalk] 

Andrew: Yeah, we only added that a few years ago. Probably a couple of 100 websites over the years, but we’ve done quite a few now.

Sarina: You have branched out quite a lot in recent years as well, so you’re not doing just the book cover design. You say that like it’s a small thing, it’s not. You also do website design and some formatting and general design things as well. Like I know, you’ve done my massive banner that I took with me to the Brighton Book Bash some years ago.

Andrew: Yeah. The banners are really popular actually. Well, not so much now in lockdown, but prior to that, lots of authors were after it, it was a really good way of promoting yourself. We do all kinds of print, bookmarks, business cards, big banners-

Rebecca: Postcards.

Andrew: -postcards, basically anything that you can print on, we can do. [00:11:00] Yeah, it’s predominantly, I would say, 50%, 60% book covers, and then probably the rest is evenly spread.

Sarina: It’s quite a good variety for you. I imagine, just with the nature of the business, no two days are ever really exactly the same because obviously every author wants something different.

Andrew: Yeah, absolutely. At any one time, we probably have around 30-ish projects on the go. There’ll be different stages from sort of just signed up to the whole signup process. We’ll be working on different aspects of different covers most days, or different whatever it is that we’re doing. Yes, just give a good lot of variety because we don’t just focus on one genre. We do-

Rebecca: Yeah.

Andrew: -at the minute we’re working on crime, [00:12:00] children’s, few thrillers. Historical fiction, we’ve got a few of those at the moment.

Rebecca: Yeah, World War II saga.

Andrew: Yeah, World War II saga. Brilliant children’s fiction series about aliens playing football against children.

Sarina: That sounds fun. Where were all the alien books when I was a child?

[laughter] 

Andrew: So yeah, there’s quite a lot of variety in there.

Rebecca: A lot of variety, yeah. 

Andrew: Yeah.

Sarina: You really are designers for every author, basically. 

Andrew: Hopefully, yeah.

Rebecca: Yeah. We have a good handle now on what works for different genres. 

Andrew: Yeah, and we do– [crosstalk] for every single client, we start with a complete blank page and try and bring as far as possible, no preconceptions to it other than your own experience and things about what works and doesn’t, so that each author that you’re hopefully not giving the same cover with a bit of variety every time we’re doing something different based on whatever comes [00:13:00] up in the brief.

Sarina: Yeah. Every author, of course, also wants different things. 

Andrew: Absolutely. 

Rebecca: Yeah.

Sarina: The other lady I talked to this morning, Rachel Grosvenor, who’s a writing coach, we talked about a trend that we have recently noticed in romantic, in romance books, where a lot of covers seem to have half naked men on them. Which doesn’t really work for us, but then it’s not really our genre, but there seem to be a lot of those.

Andrew: It’s strange actually because when we’ve done romance, most people say, “Do not put a naked man on the front or half-naked.” Most of the authors that work with us on that, will specifically say- 

Sarina: Thank you.

Andrew: “I don’t want that.” 

[chuckles] 

Sarina: Thank you. You know from my briefs that I will normally always say please don’t put people on there because I’m not a fan.

Andrew: Yeah.

Sarina: Ironically, with Blood Wisp,we did kind of have faces on them, didn’t we? 

Andrew: Yeah. [00:14:00]

Sarina: People still haven’t seen them because you did them about two years ago, and I still haven’t published them.

Andrew: That seems like such a long time ago since that was on there. 

Sarina: Doesn’t it? 

Andrew: Yeah. 

Sarina: When I talk about how long I’ve had these covers, I always think, “Yeah, is it really been two years?” I have not published them yet, what’s wrong with me? 

Andrew: [chuckles]

Sarina: I think I’m probably struggling through editing and rewriting them about as much as you struggled with doing the third cover.

Andrew: Oh, yeah, that cover was a good one. 

Rebecca: Interesting. It was an interesting cover–

[chuckles] 

Andrew: It worked out in the end.

Sarina: It did. I’m sad that people still haven’t seen it because it’s so beautiful. Eventually, I’m getting there. I’m hoping to maybe finally have the first book out by the end of this year. They’ve not been easy to do. This is my fault for thinking that I could do a novella trilogy, which has since fused into the first book of a novel trilogy. So, it’s been a whole nightmare, to be honest. 

Andrew: There are too many ideas, that’s the problem. 

Sarina: Yeah. I could talk about why [00:15:00] not to do it this way for a long time, but I won’t. Okay, talk us through how this whole process works from your end and also for the author, the things that you consider, important things to know, before you start, etc.

Andrew: Do you want to start? Or me–?

Rebecca: Okay. Someone gets in touch, we book them in. At the minute, we have a mega long waiting list, which is a lovely position to be in, but we do have to sort of say– I keep saying on our social media like, “Get in touch sooner,” because we do quite a lot of work–[crosstalk]

Andrew: We can’t take any bookings now prior to June. We can’t take it if it’s got so late, if it’s expedited in somewhere, but ideally, no plans bookings prior to June now.

Rebecca: Like a hint to authors, you don’t have to have your book finished before you look for cover design. If you know that you want to be publishing in August, then get in touch and book your slot for July.

Andrew: Or, start even [00:16:00] just contacting potential designers. 

Rebecca: Yeah, because we won’t be the only ones in demand, so shop around, see who you like, and make sure you get your slot booked. Anyway, that was beside the point. People get in touch, they get booked up, and we start up a briefing. We have a briefing questionnaire, which we’ve worked on for quite a long time, I think, since day one actually.

Andrew: Yes, it’s kind of been tweaked on in the way, hasn’t it?

Rebecca: Yeah, but because, as much as we would love to, we can’t read every single book that comes to us. We really would love to. We have to use our questionnaire to get a really good insight into the book, and there’s been quite a few people over the years have said that it’s actually made them think of things that they wouldn’t have thought of before.

Andrew: How did you find the brief honestly, Sarina? Unless you think it’s awful, then don’t say it.

Rebecca: Don’t be– [crosstalk]

Sarina: No, I really liked it. As you’ve just said that some authors have [00:17:00] got back to you and told you that it’s made them think about the book in different ways, I’ve certainly had that. With my first book, as any author can probably tell you, you make a lot of mistakes, obviously. When I then went over the brief, and you asked me things like, “Are there any important objects in there?” Or, “Is there like a dominant season?” I was like, “Should I know these things?” [chuckles] 

For me, it was quite interesting on that, because it did make me think about my book in different ways, certainly. But I also think that it’s actually really quite an easy brief to answer. I think one question that any new writer is going to struggle with, is this comparison. If you saw your book on Amazon, what– [crosstalk] 

Rebecca: Yeah.

Andrew: Yeah.

Sarina: -authors you might compare to. Because, on the one hand, you obviously want to give good answers to that. On the other hand, I think some of my books in some way, are similar to Sarah J. Maas books, [00:18:00] in some respects. She’s such a big author for that, for me, putting that down feels so weird. I can’t believe I’ve just compared myself to this massive author, but they asked.

Andrew: There’s no reason you have to do that. [crosstalk] If you’re writing a book and you’re wanting to sell, which is probably why you’re getting a cover design done, then you do hope that your book is one day going to be in a position with those books, and therefore you want it to look good alongside those books. To start with that, we’re going to go and copy that off the style, but it helps us to identify where you want your book to sit in the market, and therefore– 

Sarina: Yeah. [crosstalk] identify the kind of style as well that the author might like.

Andrew: Yeah, because one thing that I think, especially indie authors definitely shouldn’t do, is try and reinvent the wheel and think, either, A, I’ve got a whole new genre that’s never come up before. 

Rebecca: Which you probably don’t.

Andrew: Or, B, I want to redefine how the genre looks, you can do that, and we can do it for you, but it’s going to give you [00:19:00] a lot of trouble along the line because really, you don’t have a massive HarperCollins budget. You want to press the buttons in potential readers, so that they get what they think they’re going to get from your book. This is quite a topic for writers, but genre design generally works if you’re starting from a standing start, and you want to make as much impact as possible and get the biggest bang for your buck.

Sarina: Yeah. I think to consider there also is that readers tend to have certain expectations of what books in various genres look like. 

Andrew: Exactly. 

Sarina: So, to come back to those romance books with so many half naked people on them, I think that’s probably something that readers expect so they can look at the cover and instantly know that it’s a romance book or probably more likely an erotic novel. 

Rebecca: Yeah.

Sarina: They want a cover like that, but if that’s what they’re looking for, it instantly helps them identify that. Knowing your genre ultimately really helps you attract readers in that genre because [00:20:00] they will expect to see various things. Likewise, there are things that they probably wouldn’t expect to see.

Andrew: Yeah, absolutely.

Rebecca: Yeah. It helps you align yourself even within the genre. So, you’ve got a contemporary YA novel, or you could go John Green style, not that you think that you’re John Green, but that’s a very separate kind of way a novel compared to something like Harry Potter or Rick Riordan, or something like that. Even within the genre, having those similar authors that you would like-

Andrew: To align yourself with.

Rebecca: -those readers to– If you like this, then you will like me sort of thing, that helps you pick something up. Then if you do that, if you go John Green’s style, and then your books are full of teenage romance– readers of teenage supernatural romance, I should say, your reader is not going to be disappointed. It is worth considering that it’s not that you suddenly think that you are [00:21:00] John Green, or that we’re going to think that. It just helps us pitch you. 

Andrew: Yeah, definitely.

Sarina: Alternately, your book cover is the first impression that you’re going to make on a potential reader. So, you don’t want to mislead them at that point and make them think that your book is some other genre. Actually, my example of Sarah J. Maas was actually a terrible one, because while I feel like our writing styles are similar in some respects, she has people on the cover, so please ignore that. Please don’t start putting people on the cover.

[laughter] 

Sarina: From a design point of view, that was a terrible example. [laughs] 

Andrew: I guess, if the big publishers are designing genre books in a certain way, then absolutely we can design yours different, and that’s one of the good things about being an indie author, you get to call the shots. We probably advise you don’t, but if you want to, fair enough, but there’s a reason why genre covers look as they do, [00:22:00] and it’s because generally they work.

Sarina: Yeah. I don’t know, maybe many writers end up thinking that the book doesn’t really fit into any one genre because chances are there is lots of crossover in the book. 

Andrew: Yeah.

Sarina: For example, with my first book, Rise of the Sparrows, it’s an epic fantasy, of course, but there are also some– well, apparently, some horror elements, because for some reason, it’s been ranking on Amazon under dark fiction horror, which I can’t explain. I’m confused about that, but thank you. There are some mystery elements in there of “Ooh, what’s going to happen? What’s going on with this?” There are some slight romance parts in there as well, with the slow burn romance that I’ve got going through them, but predominantly, they are epic fantasy. The chances are there is one genre that will be stronger in your book than any others.

Andrew: Yeah.

Rebecca: Yeah. I think a good book probably does have [00:23:00] some different elements brought in, because that makes it richer and more complex, but it will still be identifiable to the reader. Like even the ones that don’t feel quite so much, they’re literary fiction, they still have a certain feel that you’re going for, a certain reader you’re going for.

Andrew: The main things we would look for, and when we’re reading the brief, we haven’t come up how many questions. This maybe is 15, 20 questions in there.

Rebecca: Something like that. 

Andrew: Not all of them might be relevant, but the idea is different questions that hopefully, by the answers we do get, we’ll be able to draw out the key things we need to know which are, where should the book sit in the market? What tone does the book have? Really important, what we always say, is what feelings do you want to evoke in your potential readers, because a cover is much more about feeling than details and things like that. If you can get that, then you probably well on the way of doing that. [00:24:00]

Sarina: Yeah, that’s very well put. What did you love the most about this business?

Andrew: You or me? Both? Who’s going first?

Rebecca: [laughs] I love seeing people on Twitter. The authors when they’ve got the new cover done, and hopefully their book formatting too and they have their big release day on Twitter and they’re like, “I’m really excited to show you my new book cover,” and everything. I love that moment.

Andrew: Yeah. When you get the email back or the comment back, and the clients really liked the cover, that probably is the best moment. Or, when actually doing the design and you know that the design has come together because you’ve done the research and you’ve developed the ideas, when you feel like coming together, that’s really good, but ultimately, it’s when the client– 

Rebecca: “Oh my God, I love these so much, I can’t choose between them.” 

Andrew: Yeah. 

Sarina: When I’ve been in that position, [00:25:00] I’ve asked my critique partners to help me and say, “Which one do you prefer because I can’t choose?”

Andrew: Also, just the other side of it, you’ll probably find this as well, but having the freedom during this sort of job, meaning you can do your hours at work and we can be there for the kids in lockdown and being able to help with schooling and things like that, which is a big privilege, because a lot of people haven’t been able to do that.

Rebecca: Yeah. When our kids were growing up, we could go to all their activity plays, and school fairs and things, and so many parents don’t get that chance. [crosstalk] 

Andrew: I think a lot of indie authors, or people like yourself who work with indie authors well with what you do, the editing, it’s good to have that freedom so that the business is very much part of life, so you never can leave it behind and shut the door but also– Well, it feels like I have a third child in lots of ways, doesn’t it?

Rebecca: Yeah.

Sarina: No, that does make sense. [00:26:00] For me, seeing my covers for the first time is such a big moment, it’s easily my favorite thing. It beats seeing my map for the first time, for example, or definitely beats seeing how many suggestions my editor has made and how many cuts she’s made. Because I think when you see your book cover for the first time, it helps make it real in a way that other things don’t because you’ve got your name on there and you’ve got the title, obviously. I think to just see your name with the book title on an actual book cover- 

Andrew: Yeah, it all becomes very real.

Sarina: – is just such a big moment for me every time. My favorite thing.

Andrew: We actually– Have you got your cartographer? Because we often get people asking for someone to do maps, I’m not sure if you’ve got yours to recommend. 

Sarina: Oh, [unintelligible [00:26:48].

Andrew: You can pass that along.

Sarina: It’s Glynn Seal. His business is MonkeyBlood Design. I’ll send you the link. 

Andrew: Yeah. 

Sarina: [00:27:00] Just this coming Monday now, I’ve done an interview with him that will go live then about cartography and what goes into creating a map for authors. 

Andrew: Oh [crosstalk] looking forward to that one.

Sarina: I’ll send you the name. 

Andrew: Yeah, because we actually get people asking for that, don’t we?

Rebecca: Yeah. 

Sarina: I can see people ask you potentially for quite a lot of various referrals because, obviously, you do have an awful lot of clients at this point, which is a nice problem to have. You clearly have a lot of jobs on at the same time, which is amazing. I can see that a lot of them, I’d ask if you know an editor or if you know a cover designer– Well, not a cover designer, but– 

Andrew: Throw us in though if anyone asks that.

[laughter] 

Sarina: Instant no if you know a good cartographer or– [crosstalk] 

Andrew: Actually, we should put something out on the website, shouldn’t we with people that we trust? Yeah.

Rebecca: [crosstalk] -make a note of that. 

Sarina: Just like that, it’s forever evolving. [laughs] [00:28:00] Do you have any tips for writers who are looking for the right cover designer for them? Maybe writers looking to change designer or looking for the first time? Is there anything we should know before we choose? Because with cover designers, maybe more than any other professional, there’s an awful lot of choice out there.

Andrew: Yeah, absolutely. I think I would try and see if you can build-

Sarina: A relationship.

Andrew: -relationship, if it’s someone you feel comfortable working with. Ideally, not just for this cover, but someone you feel you can build a relationship long term. Obviously, look on the website, work through their portfolio, check out testimonials.

Rebecca: Do you trust that they know what they’re talking about?  They’re probably going to give you advice on what’s a good cover. So, do you trust that they’re giving you good advice? I think that would be–

Andrew: Also, what do you want from a designer? Do you want someone who is basically going to move pixels around at your direction? Which is fine, if that’s what you’re looking for? Or, do you want someone who [00:29:00] can bring something to the table and you’re kind of– your own mini business and as an author, and someone who can bring something to the table and advise you, and ultimately, you’re always going to make the decisions. But hopefully, if you get an editor, such as yourself, or a cover designer, whatever, you want some advice from them. That’s why you spend the money rather than just saying put this bit here and this font, and things like that. What are you looking for in your designer, is something to consider. Make sure they’ll answer questions. I think that they’re often–because that’s like a signal for what’s going to come down the line because it’s very much a collaborative process, isn’t it? 

Rebecca: Yeah. 

Andrew: Hopefully, we know what we’re doing about the design, you know your book, and somewhere in the middle of there, is the right answer for what your book cover should be. [00:30:00] If they’re not really open to that in the beginning, then maybe it’s not going to be a great collaborative process further down the line, do you think? 

Rebecca: Yeah, as long as you don’t take up the other way and start saying, “I am going to have this very specific symbol on there, and I will not budge.” 

Andrew: Which we can do. 

Rebecca: Or, this very specific scene. Well, not always.

Andrew: Yeah. Actually, something important is to realize that you don’t have the ability to have a photographic scene of a man riding a donkey, with these clothes on– you know what I mean, because you can’t set up that photography but also, that wouldn’t necessarily make a great cover anyway because like you said, the cover is about evoking a feeling so that the key elements, however complex the scene you have in your head that you might want on the cover, for example, there’ll be key elements in there that we can take out and make sure that your cover evokes what it is you’re wanting to evoke without having to get the level of detail that isn’t really possible, [00:31:00] with imagery that’s available at a decent budget. 

Rebecca: Yeah. 

Andrew: What else is important to look out for? Make sure you can trust them, which I guess comes from the conversation. 

Rebecca: Yeah. I would look at their portfolio, and I don’t know I’ll get hung up on– I’m doing historical, so this person has to have 10 million solely historical covers on books. Have they got a good grasp of what makes a good cover? So, I don’t [unintelligible [00:31:32] too focused on genre book. 

Andrew: Good designers, good design, basically.

Rebecca: Yeah, that’s what I’m trying to get at. 

Andrew: Yeah. As long as there are some examples that that designer–

Rebecca: Sympathetic to a genre.

Andrew: Yeah, and can turn the [unintelligible [00:31:45] to that, and have a conversation with them and have a conversation with whoever else you’ve narrowed your options down to, and then choose design for writers probably. 

Rebecca: Yeah.

Sarina: I think with something like a book cover, [00:32:00] really, your portfolio speaks for itself. If you as an author, find a website off of a cover designer, and there are no examples on there of previous work, then that’s probably already a red flag right away to begin with, because why wouldn’t you want to showcase what you’ve already done? Equally, if there are examples on there, but you don’t like any of them, then equally, maybe you should keep looking.

Andrew: Yeah.

Rebecca: Yeah. That’s one of the questions in our briefing, and what do you consider to be good design, bad design, not because we want everyone to turn up with an example of bad design to be in a picture with Comic Sans on, but because design is subjective, so it could be a really good design, but you personally don’t like it.

Andrew: Which is a good way that leads into a conversation for us saying, “Okay, why is it that you don’t like this?” Then from that, we can make sure that the designs we put forward, although this still needs to be relevant to the genre and to the market, because [00:33:00] the author doesn’t like this particular style, we can make sure that we avoid that or steer away from it. Or, sometimes actually, they say that, and then we explain why that might work. 

Rebecca: Oh, they do come around. 

Andrew: They thought, “Yeah, okay, that’s probably what’s needed.” 

Rebecca: I think that’s why it’s good to have a range, like not just all historical or not just all the way on your portfolio, because you have to show that you can make a good design that fits that author. If you have a proper range of styles, then there will be something on there that as an author, you’re going to warm up to.

Andrew: Yeah, because no one’s going to like all designs. 

Rebecca: Exactly. Yeah. I think we’ve got quite a few on our website, and no one’s going to like all of them, as Andrew just said, but hopefully you’ll see from the range that’s there, that there might be something that you think, “Yeah, I can where that’s going on.” “Yeah, I like that one, even if it doesn’t work for me personally.”

Andrew: For us, when people get in touch, the main thing that I’m always looking for, it’s just that there’s a chance that this is [00:34:00] going to be a respectful engagement. If someone comes on saying– Oh, you kind of learn signals. If someone comes on without a very nice attitude in their emails, it is a bit of a red flag that might not work out so well. It’s rare. It’s very rare. Most people are lovely. That’s what you want. You don’t want to go to work and be dealing with people who have got no respect either way. You want to have a nice experience together, hopefully build up a relationship. Like when we see you on Twitter, and we engage on Twitter on different things, or the same with other clients, hopefully it feels more like a friendship where we do covers for you than just some sort of transactional thing.

Rebecca: We really want your book to work. We love seeing– when we get the book club daily emailthing, I get actually thrilled when I see one of our covers on that because it means that the author is getting some really good reviews and they’re really getting out there. We really love [00:35:00] seeing our authors get success and get awards and all this. Yeah, we really, really want your book to work, probably as nearly as much as do. 

Andrew: And so do the kids, they love it when they see one of our book covers.

Sarina: Oh, there you go. I agree that that personal relationship makes such a big difference. You don’t feel any more so much like you’re just talking to someone you don’t know, rather you’re just discussing your next big project with a friend who really wants you to succeed. 

Andrew: Yeah, absolutely. 

Sarina: Which is so lovely. 

Rebecca: I think– [crosstalk] I think if you’re doing the traditional publishing route, you’re quite a few steps remote from the design team. So, that is one big benefit of doing it this way. 

Andrew: Yeah.

Sarina: I certainly feel as the author like I have that extra level of control over what my cover looks like. I know that I’m involved in pretty much every step of the process with you, which is lovely. I know I’m not going to publish a book and hate the cover, but I don’t get a say in it. [00:36:00] You’re very open to feedback and really making it something that we both really love, which is so important.

Andrew: Then within that process, sometimes there will be differences of opinion on how it should go but, always hopefully, a respectful one, and that’s an important part of the dialogue as well. Then, from that, as long as the client is open to us and this is what we think and why we think it, then it’s totally down to the client then to decide, “Yeah, I agree with that,” or, “No, I still want to go this way,” in which case, we can have a set direction, which narrows down the options and helps us get to the right design for you either way.

Sarina: All right. We had one question come through on Twitter as well. From author, [unintelligible [00:36:47] RhianWilliamsAuthor on Instagram, that’s a username. How do I figure out what to put on the cover? I feel like that’s going to be an easy one for you to answer. [00:37:00]

Andrew: Does that mean if she is approaching a cover designer do you think or if she’s putting together her own cover?

Sarina: Well, I think previously, she hasn’t worked so much with the cover designer to the same degree that I have. So, I don’t think that’s been the kind of level of briefing or anything like that. I don’t think she’s used to the attention that I had with you.

Andrew: Okay. Well, probably the most important thing is I keep it simple. If you’re going to try out a cover foryourself and you’re looking to make that decision on what to [unintelligible [00:37:30] keep it simple. Don’t try and mess around with complicated font combinations and things. Go for classic fonts and then you’re not going to go too far along. Make sure that whatever fonts, images you’ve chosen work within the genre. 

Rebecca: Don’t get hung up on having to [00:38:00] have a very specific person on the front. 

Andrew: Yeah, absolutely. 

Rebecca: Try and think of something that sums up your book or sums up a key part of your book or theme, but not scene number six from chapter five, line four.

Andrew: If think of your cover as a 100-foot view of the book or someone’s across– may be 100 feet is a bit far actually, I can’t see that far. If someone’s across the bookstore and something just catches their eye quickly, or someone is scrolling through quickly down Amazon, scroll, scroll, scroll, and something catches your eye, trying something simple in impact– which doesn’t mean you can’t have other things on this, when people get closer, then make them see more. Just keep it simple. Don’t try and be too clever with it, really.

Rebecca: Yeah. A lot of our crime and thriller books or Rebecca Bradley’s books, it’s like a snapshot [00:39:00] of not even an exact scene in the book– There was one of them where it was about children being kidnapped, so we had a snapshot of some children’s feet in a dark cellar, and that wasn’t an exact thing in her book, but it did kind of give you a feel straight away “Okay, so this is dark. This is about children.”

Andrew: Or Griff.

Rebecca: Yeah, Griff Hosker.

Andrew: Who’s a historical fiction writer. 

Rebecca: He’s [unintelligible [00:39:25] some millions now.

Andrew: Literally millions now, with our covers on our site. He’s been really successful. He’s got a great wide audience, and his are very much– they just place the book in its time.

Rebecca: Yeah, so he’s got a few different historical periods, so we make sure we get a figure that sums up that period and some real classic [crosstalk] typography and all of his readers know exactly what they’re going to get and what the cover is going to be. If you’re going to decide what’s on your cover, [00:40:00] whether it’s doing it yourself or getting someone to do it, I think enough to sort of think about what are the two or three things or even just one thing that you want your reader to take away? There’s a genre and YA fantasy of magic academies, and you get a girl standing on the front just posing with a ball of fire and a hand. It really doesn’t matter the exact story on those covers, you know what you’re going to get, because there’s a girl standing in a uniform with a ball of fire in her hand, and cover after, cover after, cover after. Theme from that book, it’s magic, and that’s what you put on the cover. We’ve got historical romance [unintelligible [00:40:44] the minute[?] series, and you want the couple in there, not necessarily with heads, and definitely not with shirts off. 

Sarina: [laughs] 

Rebecca: There’s a couple on there in historical dressing, boom, it’s historical romance.

Andrew: Yeah. [00:41:00] Just get a good image. Make sure you’ve got some good, classic fonts on which work for your genre. 

Rebecca: Make sure everything that you use is licensed. 

Andrew: Yeah.

Rebecca: Don’t go looking on Google for an image and then just pick it and think that’s fine, because it’ll come back to bite you. It’s not fair use.

Sarina: The only thing I would add to that is that if you do hire a cover designer, you as the author, don’t have to figure out what to put on the cover. 

Andrew: Yeah, absolutely. 

Sarina: Obviously, when I work with you, I get a briefing, and I fill everything and I give you all the info, and then you take away from that what you will, and then you decide what to put on there. Unless I already have a very clear idea of what I want on there, like, with Rise of the Sparrows, I knew there was the sword, I thought maybe we can put that on there. But ultimately, I also didn’t really know what I was doing. I give you the info that I can and then you [00:42:00] as the cover designer figure it out for me in a way. So, that takes a lot of the pressure off me.

Andrew: That again comes back to what it is that each individual client is looking for in their design. Do they want a solid relationship like you have? Or, do they want to sit– if they’ve got a very solid idea that they want us to translate, so yeah.

Rebecca: Like I said earlier, we can’t read every book, but we’re way more than happy to spend time, like having a bit of back and forth saying, “Okay, so give us 10 scenes that you love, and what you love about them and then we’ll just tease it out.” That’s fine. If you do know exactly what you want, that’s great. If you don’t know what you want, then we’ll tease it out with you. 

Sarina: I’ve given you info on books where I needed covers where I personally had no idea at all what I wanted with them. You somehow still managed to put together something very beautiful. I think that was the way with Darkened Light and Brightened Shadows where I started the brief and said, “Look, I have no idea what I want. I don’t know what I’m doing. [00:43:00] Please tell me.” [laughs] 

Andrew: Those ones, they came together and then we struggled a little bit as we went on to the second one and then doing that, kind of redefined what it was you wanted done and went back over again, but the answer is always there, it’s all– [crosstalk] 

Rebecca: You just need to know where to look.

Andrew: You just need to know where to look. 

Sarina: Yeah. There, I hope that’s answered the question.

[chuckles] 

Rebecca: You can always email us and we’ll answer it for you.

Sarina: Yeah, exactly. I think you’re all very helpful with that, I know you are. I know you wouldn’t just ignore the email of someone [unintelligible [00:43:37]. Yeah, so I think that’s a good place to end the interview on. Thank you very much. 

Andrew: Thank you.

Rebecca: Thank you.

Sarina: I hope that’s clarified the process for all writers looking to hire a cover designer in the future.

Andrew: Thank you very much for having us, Sarina.

Sarina: My pleasure. Thank you so much. Bye-bye, everyone. Have a great day. [00:44:00] 

Rebecca: Bye. 

Sarina: If you enjoyed today’s episode, maybe learned something along the way, hit the subscribe button. You can also connect with me on Twitter @Sarina_Langer, at Instagram and Facebook @SarinaLangerWriter. And of course, on my website at sarinalanger.com. Until next time, bye.


Support this podcast on Patreon.

Transcript by speechdocs.com

For more from my podcast, browse the category right here on this website or listen with your favourite provider.

Sign up for my mailing list for updates on my books, excerpts, early cover reveals, and the exclusive freebies Shadow in Ar’Sanciond (the Relics of Ar’Zac prequel novella) and Pashros Kai Zo (a Relics of Ar’Zac short story, which isn’t available anywhere else).

Take me to the Welcome page.

The Writing Sparrow Episode 27 | Writing Routines: Katie Masters

Once a month, I talk to another writer about their writing routine. We answer questions such as Are you a plotter, pantser, or somewhere in between? ,  Do you write every day? ,  Where does your inspiration come from?,  What’s your beverage of choice?, and many more! At the end of each episode, the writers recommend their favourite book on writing and share their advice for establishing the right writing routine for you.

This month, I talked to Katie Masters, a multi-genre author from California.

Her book recommendation is On Writing by Stephen King. Don’t forget to check out the all-new library on my website for all book recommendations from these routine chats!

You can learn more about Katie and her books on Twitter and on Instagram or support her directly via Patreon .

Listen to the Episode

Read the Transcript

[intro]

Sarina: Hello, and welcome to The Writing Sparrow Podcast. I’m Sarina Langer, and this podcast is all about writing, publishing, and marketing your book. You can find transcripts on my website at sarinalanger.com. Let’s get started.

[music]

Sarina: All right, welcome back friends and sparrows. It’s the 15th of March 2021. This is Episode 27. If you’ve been writing for any length of time, you’ve probably seen the advice around that you need to write every day or you can’t call yourself a writer. Da, da, da, da! Well, I can’t argue that writing every day can be great for progress. It’s also not realistic and it doesn’t work for everyone. Things happen, and you shouldn’t feel guilty when they do. The last two authors I’ve talked to about their writing routines, they do write nearly every day. [00:01:00] But today, I want to dispel the myth that this is what we need to do, or else we can’t call ourselves authors. Today, Katie Masters is with me. She has published– how many books have you published now, Katie?

Katie: I have one and a half.

Sarina: Okay. Katie has published one and a half book so far. She’s querying at the moment, I think, as we’re recording this, and her routine looks nothing like the dream that people have been trying to sell you. Welcome, Katie. How are you?

Katie: I’m doing great. It’s nice to see you.

Sarina: It’s really nice to see you because I think we’ve already been talking for years. 

Katie: [chuckles] Yeah.

Sarina: Including when I had my old Twitter account, which I have since deleted, and started over, and we found each other again anyway. [chuckles] 

Katie: Because it was meant to be– [crosstalk] 

Sarina: Clearly meant to be. 

Katie: -in my life. 

Sarina: Let’s do the most important question first. Are you a plotter, a pantser, or [00:02:00] are you somewhere in between? I think I’ll know the answer to this, but go ahead.

Katie: I’m a pantser.

Sarina: Oh, yeah, I am. I think most writers are actually.

Katie: See, I’ve met quite a number of author friends so far who are definitely plotters. My own mom is writer and she is a hardcore plotter, and I give her hives because I don’t do that.

[chuckles] 

Sarina: See, I always say that I’m definitely a plotter– Well, I do plot my books quite a lot before I’m happy to start writing, but I’m also– like, if something else comes up and my character says, actually, you were wrong, I’m not going to place A, I am going to place D which you hadn’t even thought of, but this is what’s happening, then, I’m happy to do that. I think most authors are somewhere in between.

Katie: Yeah. I have a beginning, a middle, and end. Mine is anything that gets me to point A, B, and C is [00:03:00] up to my characters and not up to me. I let them free rein it as long as I hit that middle crescendo, that moment you need, and then the end, that’s fine, do whatever you want. Every time I have tried to plot, and I mean, actually plot chapter or break it down piece by piece, which a lot of people I know do do, I lose interest in my own story because I know everything. I have a pretty good imagination, so writing for me is often like watching a movie in my head. If I plot things too well, I’ve already seen it, and now I don’t feel like writing it.

I don’t usually plot too hard because I’ve quit books for that exact reason, where I just went, “Oh, I’m bored. I’ve already seen it in my head. It’s there permanently, why do I need to write it?” and I just don’t ever finish them. They will never get finished. I learned from my mistakes and I only do beginning, middle, end, [00:04:00] everything else is up to my characters. It’s worked out great. 

Sarina: I love that comparison to watching a movie in your head. I love your approach because I think– Well, no, I know that I do it in exactly the same way with a little bit more plotting, but generally I do it in the same way. 

[chuckles] 

Sarina: My second question to you might take a while to answer, I imagine, or you might be really quick, I’m not sure. I have a feeling well what actually– [crosstalk] 

Katie: It will be a surprise. 

Sarina: What does your writing routine look like?

Katie: I don’t have one.

Sarina: All right. Onto question three.

[laughter] 

Katie: I’m always really bad. I do not have a writing routine. Not in any traditional or sane sense, so people should not copy me. This is probably not good for your health, but I tend to do a lot of research because I do historical [00:05:00] romance for right now. But just in general, I do a lot of studying and research, especially for fantasy world. I write everything, but to me, researching is big because I like to ask why. Because of that, I will spend months and months researching. Then, I will spend– how long did it take. I think each book I’ve written, that’s gotten published, took two months to write, and two and half months. I just all in one go write it, and so it’s not like I write every single day, every single week, every single month of every month. I don’t write for months, because I’m usually researching and just letting my brain stew in research and ideas, and then I just write. 

I write in weird hours, I have insomnia. [00:06:00] My best ideas and my best writing come when I write in the middle of the night, and not so much in the daytime. I have found through trial and error, and doing this a lot, when I write in the day, I almost always delete at least half of what I’ve written. When I write at night, I don’t delete things, it usually comes out– That sounds like boastful. It usually comes out I’m like, “Oh, I don’t have to delete this.” I always have to delete at least half when I write in the day. I don’t know what it is, that’s bad. 

But yes, I don’t have a traditional routine. I don’t write every day. The last book I had, I had a yearlong– Actually, this happened both times, for very different reasons, but I had an almost yearlong part where I didn’t write because I hit a roadblock and realized I didn’t know characters, my main character as well as I should have, so I didn’t write for nine months. [00:07:00] Research, and I try and write other stuff. I do other things because I have different other creative outlets that I do, but I just didn’t write because I was frustrated and couldn’t do it. I don’t write every day. I don’t think that you necessarily should. Your creative well takes far more to refill than it does when you put it out. But that refilling takes time, and for some people, maybe that’s a few weeks, maybe it’s a few days, maybe it’s a few months. The input that you need is in the daily life things that you do. Most of my ideas, when I get back into writing come from just a random song or reading a line in a book and it sparks something and then I’m like, go. But yeah, I don’t have a routine. I do not have a normal routine.

Sarina: Well, that sounds like to a tiny degree you do, because you start by doing all the research [00:08:00] for quite a long time and just getting to know your characters, and then get it all out of your system in roughly two months.

Katie: Right, but I don’t spend every single day, really.

Sarina: I think it’s good to see that those kinds of routines exist as well. 

Katie: Yeah.

Sarina: See, guys, you don’t have to show up every day to write constantly and you definitely do not do that-

Katie: No.

Sarina: -if you don’t wait for a week or a month because your process is your process, and whatever works for you is great. 

Katie: I will say this because I’ve done it myself and it’s very frustrating. If you feel like you can’t write that day, don’t write. I have written on bad days when I felt I should write even though I was upset or not feeling very inspired. They say, “Well, write anyways, write 100 words anyways.” Every time I did that, I would look at the words on the paper and hate them and it would reinforce the idea that, “I am a bad writer because this is bad writing, [00:09:00] so I am obviously a bad writer. Screw it. I’m not going to be a writer now.” If that mindset to me is dangerous of like, “Oh, well, it doesn’t matter if it’s bad or good, just put it down,” that might work for some people, I’m not saying that’s the worst advice, but I don’t think it’s good advice. I think if you are having a bad day and you are trying to force yourself to write, that’s not necessarily healthy to do because you’re going to go back and look at those words and hate them and feel worse about yourself. Yeah, you do not have to write every day and you don’t have to write when you feel you shouldn’t write or don’t want to.

Sarina: Self-care should always come first. If you feel like you’re just not in the right headspace, maybe something happened, and maybe it’s burnout because something what you described, it can easily be the lead up to burn out, and if that’s the case, you really do not want to push yourself any further. It’s fine to just have an off day, like as I said maybe– 

Katie: Yeah, or a week or a month.

Sarina: Yeah, definitely. Maybe [00:10:00] something happened and everyone is different anyway. 

Katie: Yeah.

Sarina: If you get up in the morning and that alone is a struggle, then definitely don’t feel like you have to push yourself even harder than that. Do what you can. You know yourself best, so don’t push past that, you know what you can do.

Katie: Yeah. I say it on Twitter every once in a while. I just remind people, “You not writing doesn’t make you not a writer.”

Sarina: I love all your different affirmations on Twitter. They’re so cheerful and they always brighten my day because it’s always something like, “Hi guys. Just Katie checking in. How are you today? Are you drinking enough water? Are you looking after yourself? Have you had cake today? You’re doing great.” Ah, they’re brilliant. I love them.

Katie: I think you mean salad. 

Sarina: Salad?

[laughter] 

Sarina: If you want to eat salad, if that’s your happy food, I don’t understand it, but good on you, enjoy your salad.

[laughter] 

Sarina: But I’ll be eating cake. Eat whatever makes you happy. 

Katie: That’s true.

Sarina: [00:11:00] Okay, so I think I may already know the answer to this one based on what you’ve said, but do you set yourself specific goals, like numbers of words you want to write, say every month because I don’t think you’re going to have a daily goal. Or, how much time you want to spend writing? I’m guessing you don’t.

Katie: No. None of those. I never set daily word goals for myself. I do sometimes to motivate myself. I will say every once in a while, I’ll say, “I’m going to write 200 words, and anything more than that is just icing on the cake,” because 200 is not a scary number. When you finish that 200 words, you have a writing sprint, and you’re like, “Oh, man, I wrote 800 words,” then you feel super motivated, and you’re like, “Well, I passed my 200 goal, might as well just keep going.” Then, usually it’s a good jumping-off point, at least for me, but I don’t do it all the time. Yeah, I don’t have goals. I just write until I finish.

[laughter] 

Sarina: Yeah, I think that’s a good approach. [00:12:00] It gets the words done, doesn’t it?

Katie: Yeah, no, it really does.

Sarina: My next question would normally be, do you write every day? But I think we’ve answered that. Let me jump to the next one and then ask you if your writing routine has changed at all over the years, and if so, what have you changed and why? Have you always approached writing this way? Or, did you at some point, maybe try to make yourself write every day because that’s what people tell you to do? 

Katie: I’ve been writing since I was in second grade, since I was eight. My writing has changed a lot over the years in your teens and how I did things. For this purpose of writing novels, I don’t think it’s changed much. I think it takes me longer to do research. I’ve found, at least with the last two books that I got writer’s block easier [00:13:00] than I normally did with other things I’ve written, which I found interesting. Frustrating, but interesting. I’m just trying to think if I have anything approaches that have changed. 

Again, I used to try and plot everything out, because that’s what they told you to do. I found that I would just not write things because of the aforementioned problem. That’s probably the only thing that’s really changed is allowing myself to not worry that I have to plot everything. Some of my best moments, and some of the biggest surprises in my books that I’ve written, have been because I wasn’t planning them. For me, it reinforced why I shouldn’t write a bunch of scenes and try and plot everything out.

Sarina: I think you always know that you’re on the right track when you’re just sitting there writing along, and suddenly, your characters go off in a completely different direction. 

Katie: Yeah.

Sarina: You did not see [00:14:00] it coming at all and it surprises you. 

Katie: Oh, yeah.

Sarina: I think there’s this popular saying of no surprise in the writer, no surprise in the reader. That’s true. Many, many, many, many years ago, I think I saw the advice somewhere that when you’re trying to figure out what should happen next in your book, don’t go with the first or the second, or even the third thing that you think of, instead go with the 10th or the 11th thing, because if it’s taking you this long to think of what should happen, chances are your readers didn’t think of it either. Then, the surprise would definitely be there. But to be honest, I don’t try to think of 10 things first.

Katie: Right. Yeah, I’ve never had that. My problem has mainly been my characters deciding to do and/or say something and me saying, “That’s a terrible idea. Why would you do that?” It makes sense later. I had in my young adult novel that came out, I had a character in there that was supposed to be a one-time character. He was only supposed to show up once, do the thing that he’s supposed to do and that’s it, and then he started showing up every time. I remember [00:15:00] writing, like, “What are you doing here? I don’t need you.” 

[chuckles] 

Katie: I was like, “I don’t need comic relief. Why are you here being comic relief?” He’s a mythological being, an Irish mythology, and when I ended up researching him more like what he actually was, I had to cross-reference things. It was crazy. I did all kinds of crazy research. When I found out what he actually was, I went, “Oh, my God, that’s why he’s here.” I didn’t know why he kept showing up until that moment. For me, I just let the characters do what they do. I don’t have to think of 10 things, I just have to question the 10 things that my characters keep saying to do. I’m like, “That’s a terrible idea.” They’re like, “Well.”

Sarina: That’s the kind of surprise that we’re looking for ultimately, isn’t it? 

Katie: Yeah.

Sarina: I don’t know what things are like in your corner of the world. [00:16:00] Has lockdown affected how you approach writing at all?

Katie: No. Only because I’m kind of– at the time COVID happen– Ah, I can’t actually say that, because I just gotten back from traveling from Europe when literally lockdown happened two days later, and they said, “Guess what? No one’s going anywhere.” It affected my daily life in my work, but it did not affect my writing schedule since I write at night, if that makes sense. But I did definitely get really lonely, because I’m very social, and I have groups of friends that I would get to see, and my routine got thrown that way. So, I definitely had some days where I didn’t write because I was sad that I couldn’t hug my friends or see someone. Yeah, it didn’t affect my [00:17:00] actual, “This is when I write,” that kind of a thing.

Sarina: I’m surprised a little bit because– well, this was a question that someone in my reader group had asked that when I first decided to do these interviews, I asked my reader group and on Twitter and on Instagram, if people had any questions that they would like writers to answer, and this was one of the things that one of my readers had asked in my Facebook reader group. Well, I think we both probably thought that more people would say, “Oh, yeah. At first, I couldn’t really write at all,” or just that it had affected us in some way. From what I’ve seen so far, most of us, if anything, I found it beneficial for writing. [crosstalk] 

Katie: Yeah, I was actually going to say I found more solace in writing– or solace? I think that’s it. 

Sarina: Depends [crosstalk] you are. 

Katie: Right. I found it nicer to escape the world by writing, definitely more [00:18:00] than the normal. I would say it helped me write a bit more than I normally was because I was busy with friends, or doing things or X, Y, Z. Because I couldn’t handle who we had as a president happening, I was constantly just diving into writing and reading to escape, which is pretty much what you do.

Sarina: It’s what all writers do, right? 

Katie: Yeah. 

Sarina: It is the best therapy, it’s the greatest cave. Writing is good for so many things.

Katie: Yeah, and reading. Lots of reading and writing.

Sarina: If the lockdown gets to you again, and you feel lonely again, let me know, we can talk more about our old English teachers. [chuckles] 

Katie: Perfect. 

Sarina: What writing program do you use? Do you use Word? Do you use Google Docs? Scrivener? Something else? [00:19:00]

Katie: I use Word because I’m, I guess, old school. Really, I just don’t like things telling me what to do. I don’t like being reminded, “You’re using this word too much.” I tried to use one of those programs, because I happen to be using a dialect, there was a word that came up a lot because that’s just how they talk. They were like, “Did you know you use this word five times?” I’m like, “Leave me alone. It’s their thing. It’s their catchphrase. It’s what they say. It’s a dialect.” They were like, “But you’re using it a lot.” I’m like, “Because they say it at the end of their sentences.” I didn’t like seeing the red squiggly lines or the little reminders, and I went, “I’m done. I can’t. I don’t like people telling me what to do, anyway. I don’t need a fake computer program telling me what to do.” I didn’t do Scrivener. I like Word because I feel a bit more freeform on it. That’s why I use, and it has a [00:20:00] thesaurus, which I really like. My thesaurus is good on Word. [laughs] 

Sarina: I think writing dialect is quite hard as well, so good on you for tackling that.

Katie: Thank you. When I went to Ireland, I listened really carefully to dialects. It’s important to me to get things accurate and right, especially how people talk. I found it really interesting because in the part of Ireland I was at, they use a very specific phrase. In another part, they reverse it. 

Sarina: Oh.

Katie: [crosstalk] -from one starts the begin– it’s all very like that and my computer program would say, “Oh, well, you’re using that word a lot.” I’m like, “because it’s how they talk.” I had one person say, “Well, we don’t talk that way.” But I literally have recordings of this is how they talk, you say this, this much.” They’re like, “Well, we really don’t.” I’m like, “No, you really do. I have the recordings to show [00:21:00] it.” I found that really interesting, just to pick up the dialects and dialogue and word choices, fascinate me. That’s why I like languages. I learn languages too.

Sarina: Oh, I love learning languages.

Katie: Right. It’s so fun. I would get the computer programs, it’d be like, “You’re saying this wrong.” Or, “You’re saying it a lot.” I’m like, “Well, go away.”

Sarina: Which languages do you speak? 

Katie: My major in college was American Sign Language, I was going to be an interpreter.

Sarina: Wow. Oh, I would love to learn sign language.

Katie: It’s super fun. I can’t teach it to you because you would have to learn British Sign Language, which is 900 times different than American’s. 

Sarina: Is it, really?

Katie: Yep. Each country has a different system for sign language.

Sarina: Oh, I had no idea.

Katie: Then, I speak Japanese. I was trying to learn Gaelic, but that’s really hard unless you have someone speaking it to you. Then, I was learning Farsi, I still am. I speak [00:22:00] Spanish-ish.

Sarina: I’m currently trying to teach myself with Duolingo, which is a great app by the way, not sponsored. I’m currently using it to try to learn Spanish and Japanese.

Katie: Is it Spain Spanish? Or is it Mexican Mexico Spanish?

Sarina: I think it’s probably Spain Spanish.

Katie: Where you have a lisp? 

Sarina: I think so. I’m on the first lesson, but– [laughs] 

Katie: For instance, in Spanish, if you were in Mexico or in a lot of parts of South America, it would be si, S-I. In Spain, it’s thi, with T-H.

Sarina: Oh. Just a few small differences in there, depending on whether it’s a male speaker or female speaker. 

Katie: Oh, yeah, because it’s Latin based, everything male or female. I had to interpret one time for people who were from Spain, because I could speak Spanish. I understand it really well, because of where I grew up. Speaking it can [00:23:00] sometimes be hard for me. It took me a hot minute to help translate because I realized– they said, “Do you speak Spanish?” I said, “Yeah, I can speak it pretty well.” I had to readjust my brain and really concentrate because they were from Spain. Anything that with an S sound was a TH and so you have to re– and they have a lot of S words. So, I had to adjust how they were saying things and then translate it into Spanish I knew, it was crazy.

Sarina: Yeah, it can certainly be quite difficult. I’ve had a weird situation last night where I was listening to my mom on the phone who speaks German while I was trying to talk to my partner in English, and my brain got a little bit confused doing that, but it was fine. I managed.

[chuckles] 

Sarina: Anyway, moving on. I don’t think people are here to [00:24:00] talk about languages, are we?

Katie: Right. Yeah, I will literally talk about languages all day. 

Sarina: I can. Every time I do one of these interviews, it gets all carried away, talking about something different. What are three important things you need to have when you’re writing? I mentioned a big cup of tea, use one of them [unintelligible [00:24:16] you can get it?

Katie: Yeah, big cup of tea, music with earphones. I can’t listen to it outwardly, I like having it inwardly. It helps just my world into the paper and music. Three things, and a fluffy place to sit. I don’t like hard chairs. Even when I go to my coffee house before pre-COVID, the coffee house I go to has couches and comfy chairs and that’s where I sit. 

Sarina: That sounds nice. 

Katie: It’s really nice. It’s all open windows and really friendly staff and lounge chairs. It’s really the best. It’s awesome. They do poet readings [00:25:00] and book readings on Fridays, twice a month, before COVID. 

Sarina: Yeah. It’s the disclaimer we currently have to add to everything. 

Katie: Yeah. Pre-COVID, I was not there, this did not happen last week.

[laughter] 

Sarina: When you listen to music, do you need instrumental music like me? Or can it have lyrics?

Katie: I actually curate a listening or like a playlist, because certain music, certain songs set the tone for me. I only need those four or five– That’s not true, I think I have 13 songs on one track. I will have certain songs for scenarios I know I’m going to have. It’s more about mood. Sometimes, it’s lyrics because it helps me get my character or the situation, and I’m like, “Oh, that’s exactly the situation,” and I need that music and those lyrics to help me really drive that home. It was really fun writing this last romance novel, [00:26:00] because it’s historical romance, like you know, Sarina but I literally use modern day music. I was like, “Why am I doing this? Why [crosstalk] classical music. It’s Victorian era.” They’re like, No, you definitely want some R&B,” and I was like, “Well, I guess that’s what we’re doing today.”

Sarina: If this is just the attitude that your characters want to have, then I guess that’s what you’re going with.

Katie: Yep, exactly. 

Sarina: I don’t suppose it’s really easy now to find good Victorian music on YouTube.

Katie: I love music of all kinds. I listened– I looked up Victorian era music because they do have records and they have other things, or people by the time records came out that still had the musical pages and stuff, so they recreated it with the instruments with the– and it is now my favorite.

Sarina: Fair enough. R&B, it is.

Katie: Yeah, I know. [00:27:00]

Sarina: I think we’ve already touched on that a bit, but what do you do when writing gets difficult, when you hit a roadblock?

Katie: I don’t write and I get really mad about it. I’ll read. I’ll either read comics, or I’ll read books. I’ll talk to friends. Generally, I whine at friends, and say, “Why isn’t it working? What am I doing wrong?” Then, eventually, I get over it, then I write. Usually, it’s because I’m trying to think– the last time I had blocks, it was because I didn’t understand my main character, and what it ended up being– and I had a block for three months, four months, because I was trying to make her be someone she wasn’t. The main character– the love interest for the main character is very– it’s Mr. Darcy, so very quiet, stuck up, proper, like, “Ugh, people.” [00:28:00] She was supposed to be Lizzie because it’s a loose interpretation of Pride and Prejudice. I wanted her to be witty and funny, and she was serious. I can’t have two serious main characters. I can’t do that. I tried to force her to be something she wasn’t. It took four months of being really scared of that I would have to delete like 20,000 words, and start– 

I “sat down” with my character and was like, “All right, let’s face this, and talk about why you won’t be funny.” Essentially, she said, “Just let me be serious and it’ll be funny.” I kind of had to trust that, which was really hard. I realized in making her serious, all of the catastrophes that happened to her, make her look like she’s not to the love interest. [00:29:00] Like that timing. For instance, she’s very put together, she’s everyone’s mom. She’s like the rock. She makes sure everyone’s not doing stupid things. Every time Alex meets her, she’s trying to help her friend out of a situation that looks terrible, like she doesn’t have her stuff together. I swear, I’ve got this and she’s like, “Sure.” She’s like, “No, I’m a very responsible person.” She’s like, “Oh, sure you are. Sure, you’re very responsible person.” It ended up working well, but I ended up with that writer’s block, because I refused to listen to– essentially my intuition of what my book actually needed. Facing that can be hard, but you have to do it.

Sarina: Just figure out what your characters really want. I had one character I was trying to write to who I just couldn’t figure out at all. I did what you did. I said, “Right, we’re going to have a sit down, and we’re going to talk this through because I need you to be in this book.” I realized through that– [00:30:00] well, not even through him because he just won’t talk to me. I talked to another character who had known him really well. This other character said, “Well, he’s just really secretive. He doesn’t like talking to people. He’s immensely paranoid and he’s created all these different personas so that if he’s tired of one way of life, he can basically escape into a different one. No one really knows this guy.” That’s when you click that, maybe that’s just his thing, that he is so mega secretive, and it’ll be part of my writing it that’ll help me get to know who he is, because my characters have to figure it out. 

Katie: Yeah. 

Sarina: We’ll hopefully figure it out together, because I still haven’t written that much of the work in progress. I’m still full of hope.

Katie: That’s going to be fun. I would say just let him do it because, yeah, like you were saying, you’ll probably just find out his actual problem or his actual thing, because you’re writing it. 

Sarina: He’s the main villain, so I know what he’s done. [00:31:00] But I don’t necessarily know yet why he’s doing it because he won’t talk to me. I’m hoping that my characters are going to come across a letter or recording or something and that’ll explain it.

Katie: Yeah, the characters are so annoying. 

Sarina: Seriously. Do your friends ever do that? My partner always says, “How can you not know what happens? You’re writing it.” I’m like, “It’s not that simple.”

Katie: Yes. 

Sarina: Yeah, I know, I’m writing it but that doesn’t mean I know what I’m doing.

[chuckles] 

Katie: Right. Most of my friends and the beta readers that I have know that that’s how I– know that I’m just beginning, middle, end, and I can’t tell them what’s going to happen because I don’t know, so they don’t bother asking anymore. got it. I’m like, “Okay.”

Sarina: The next question, it’s a bit of a mean one, but I think it’s probably the first thing that people ask us when we tell them that we’re writers. Where does your inspiration come from, Katie? [00:32:00]

Katie: The ether.

[laughter] 

Katie: It comes from a thousand different voices in my head. My inspiration is a lightning bolt idea that has probably been months in the work in the back of my head without me realizing it. I don’t know many authors that– and by many, I mean any that operate how I do. A good 40% of my stories come from extremely vivid dreams I have. I’ve had dreams where it’s a series, and I will dream of it chronologically for a week. I call it an instant download, usually I’ll something, or saying something or whatever. Immediately, an idea will drop in my head. [00:33:00] Then within, I don’t know, 10 minutes, it’s a fully formed story with characters that are complex and deep and whatever. Probably, what’s really going on is, for months, my brain has been just doing something in the back and then just waits for the right moment and then goes, “There you go.” You actually were doing it, but it really genuinely feels like an instant download of a book where they’re like, “Here you go fully formed.” Any questions I have, they’re like, “Here’s the answer.” 

Sarina: Well, now it just sounds like the Gods favor you. [laughs] 

Katie: I have been told that multiple times.

Sarina: It sounds just a little bit like a divine spark, and how dare you? [laughs] 

Katie: Right. I know. It creeps me out sometimes, I’m not going to lie.

Sarina: Some people are just born to be writers, aren’t they? Clearly, you’re one of them. 

Katie: To be fair, I was storytelling before I could write [00:34:00] because I come from a family of storytellers. My dad would make up stories all day in his head and then tell them to us for bedtime. That’s what he would do all day because we lived in the middle of nowhere half the time. I’d see him staring and just like have this weird look on his face, I’m like, “What are you doing?” He’s like, “I’m just thinking of part of the story that I’m going to tell you tonight.” Then, he would just like just keep staring off into the mountains, I’m like, “All right,” and I don’t know, go play with dirt or something. 

Sarina: [laughs] 

Katie: He’d always come up with these stories. I come from a family of storytellers. I was telling stories as a kid, and then I could write and I wrote “my first book” when I was in second grade. Then for extra credit, I wrote a sequel. I was like eight years old. I was like, “I’m going to write a sequel,” because I read a ton of books. I’ve always loved telling stories. I loved reading because books were my only friends as a kid, [00:35:00] barely literally. I don’t know why I get to have all these instant download ideas where they’re just like, “Here you go.” I got lucky, I guess. I know that I do work. Oftentimes, and writers this happens a lot, too, I can look extremely lazy to people because I’m just on my– I’m watching something or I’m reading something, and it looks like I’m being lazy, but it’s all progress. It all goes into the creative well. In a few months, something instant downloads and now, “Here’s the story. Okay, now write it for the next two months.”

Sarina: Well, Katie, I don’t know who the gods of creativity and inspiration are, but I think they like you.

[laughter] 

Katie: Cool. 

Sarina: We can’t argue with that.

Katie: It’s to make up for my height. I’m only five foot even. I guess they were like, “Well, we feel bad for you. Here, have some extra inspo.”

[00:36:00]  

[laughter] 

Sarina: I already know that your beverage of choice is tea when you can get it. Do you snack while you write and research? 

Katie: No. 

Sarina: Okay.

Katie: I don’t snack when I write because I wear earbuds and I can hear the sound of chewing if I have earbuds, so I don’t eat.

Sarina: Do you hate the sounds of chewing too?

Katie: Yeah.

Sarina: Oh, my God. Me too!

Katie: [crosstalk] -with the earbuds, but, yeah, no, it doesn’t really [unintelligible [00:36:24] [crosstalk] 

Sarina: I’m mostly okay with my own. I just hate it when I can hear other people chew.

Katie: Well, usually I can block it out, but when I can’t, it– 

Sarina: Yeah, but when I wear earphones– no. I’m normally fine with myself, but when I wear earphones, it gets out on us, I just disgust myself now. 

Katie: Yeah, I know. I try not to think about it, and then it’s fine.

Sarina: Okay. I guess we can mostly skip that. We’ve already said that you do listen to music while you write. So, thank you for preempting that question.

Katie: You’re welcome. I try to double whammy it. [00:37:00]

Sarina: This is going to be possibly a really big question, and I’ve had some swearing when I’ve asked this. Which book has inspired you the most?

Katie: As in to like be a writer?

Sarina: Either to be a writer or to write a specific book or just in general in life.

Katie: I know exactly which book actually. 

Sarina: Oh, go on. 

Katie: I read the Alanna series in sixth grade. I think they call it The Lioness Quartet. It’s by Tamora Pierce. It’s four books. At the very end, after I’d finished all four books, I very, very distinctly recall that I was laying on my bed and I closed the book and I was crying, and I looked at the ceiling, feeling like all the emotions ever as a 12-year-old going, “Oh my God, there’s just too many complex feelings.” But the one that kind of rang out the most was, [00:38:00] “I want to do that. I want to make someone feel how I’m feeling right now.”

Sarina: That’s lovely. I love everyone’s stories of what made them decide that they wanted to be a writer. 

Katie: Yeah. I wrote as a kid just because I liked telling stories, to I wanted to write and to write for others because of Tamora Pierce’s book. I wanted to make other people feel that way.

Sarina: I have to look them up.

Katie: Oh, they’re fantastic. I reread them. I mean I reread them anyways, but I had not read them in a long time a number of years ago. I was like, “I wonder if they’re as good as what my like 12-year-old self-thought.” I went and reread them, and they held up, they are so good. She’s actually the reason I write characters the way I do. The Alanna book, she is a flawed character. [00:39:00] She has flaws. She has a temper. She’s impatient. She’s not perfect. She curses at the gods a lot. They’re like, “We’re going to punish you.” She’s like, “Bring it on. I don’t care.” [crosstalk] “-do but too late now. Guess, I’ll just keep yelling at them.” She was flawed and it led to problems in the book and she had to be held accountable for those problems. 

Actually, one of the things was, she’s supposed to be a healer, it’s like a gift, it’s rare and if you get it, it’s a real gift, and she’s like “But I want to be a knight. I don’t want to heal people. I don’t want to kill people. I don’t want this.” The gods were literally, like, “No, but you have to because it’s good for your soul. You’re going to have to do this.” She’s like, “Well, make me.” 

Sarina: [chuckles] Oh, I like her.

Katie: Oh, she’s great. I had never up until that point read such a flawed character, where it was both a good thing and a bad thing and [00:40:00] that, for me, made me made sure every character I write has a flaw. They have to have a flaw, to me. 

Sarina: All character should have flaws anyway, because otherwise it’s just not realistic. 

Katie: We don’t need Mary Sues.

Sarina: Hell no. It’s boring. 

Katie: Yeah.

Sarina: We’re all flawed as people anyway, some more, say, than others. We’re all flawed. It only makes sense that characters are flawed. I think I once read a book where the main character was perfect in every way, and you just can’t relate to that. No one can.

Katie: Nope. I also don’t like it when they have flaws. I understand sometimes your flaw is also your strength. I found in YA books of recently in the past maybe seven years or so, that they have they’re practically perfect, or the flaw that they have is the thing they needed all along to defeat X, Y, Z. I’m they’re going like, “No, that should have been a thing that is the reason why they failed and it broke them, and now they have to deal with [00:41:00] the consequences because of that flaw.” That’s what Alanna had to do. She had to deal with the consequences of her actions and her flaws. That to me, I think you should– I think if you have flaws, and they get you in trouble, there shouldn’t be an easy out. I don’t think that your flaw should always necessarily be the thing that saves the day, necessarily.

Sarina: You’re really making me want to read these books.

Katie: They’re really good. She’s a master storyteller, honestly.

Sarina: I will look forward to them if I can squeeze them in some way in my ever-growing, possibly crushing to-be-read pile.

Katie: Oh, no. Well, I will say the Alanna series is shorter though because it was written a little bit a while ago, and so they were– I think the original book is like 300 pages or 280 pages or something.

Sarina: Okay, that’s short.

Katie: Yeah, because YAs used to be shorter, and they’re not anymore, but they used to be shorter, and so you could easily [00:42:00] probably read that book in a day or two.

Sarina: I don’t trust that I could, I’m a very slow reader. 

Katie: I don’t know how fast you read, I’m just saying–

Sarina: I’m a slow reader. 

Katie: Oh, you’ll finish it in a week then.

[laughs] 

Sarina: Thank you for your confidence. 

Katie: You’re welcome. It’s what I do.

Sarina: On a similar note, do you have a favorite book on the craft of writing?

Katie: Honestly, I have not read any [crosstalk] writing them. I know that Stephen King’s book is really good– the things– I have like ever passages from his how to be a writer books. They’re really useful. I would definitely recommend it. I see why people recommend it. He’s very no nonsense and doesn’t bullshit you. I like him. The parts that I have read I’ve really liked and I do want to read his book. I should just read it. 

Sarina: It is really good. I read it some years ago, and every year [00:43:00] I think I’m going to make this like an annual pilgrimage thing where every April I will read On Writing again. [unintelligible [00:43:06] ones. It is really good and it is really funny as well. I think if you’re into audiobooks, you might consider that because he narrates it himself. 

Katie: Oh, you know what? I’ll do that. I actually don’t usually do audiobooks. I actually don’t like them, and that sounds really awful because I have friends who are audio narrators.

Sarina: I think quite a lot of people either just don’t get on with it for one reason or another.

Katie: For me, because I have a vivid imagination, I hear characters voices when they talk. If I have a male protagonist or whatever, and it’s a female talking, I can’t. It totally ruins for me because I can hear their voice in my head. It’s very distinct. To have a girl being a boy, I can’t. 

Sarina: Doesn’t work.

Katie: Yeah, but I appreciate them. [00:44:00] I know how hard it is to be a narrator for audiobooks. I know, I have friends who do it, and they’re fantastic, and it’s hard. I them and they’re amazing. Thank God people like listening to them. I can’t. [laughs] 

Sarina: I don’t think you’d have quite the same issue with this one, because it’s just Stephen King reading his own biography basically.

Katie: Exactly, I’m good with that. 

Sarina: Just reading his own writing advice. I haven’t listened to the whole audiobook, but I know the paperback is really funny. I can only imagine how much of a hoot the audiobook would have to be.

Katie: I know, right? Yeah. You know what? I think I will do that.

Sarina: I’m looking forward to your reply to our last question, which is, do you have any advice for people wanting to establish a writing routine or struggling to establish a writing routine?

Katie: Well, I’m going to caveat this with [00:45:00] no one writing routine works for everyone. No one should copy mine, mine’s unhealthy. Don’t do what I do. Don’t do it. But I would say, from experience, from actual literal experience, the best thing you can do, especially when you’re scared, is to just do it. I have stared down at my computer having to look at the little word icon saying, “I can open it,” and I’ll spend 10 minutes just staring at it, knowing I have to open it and I sometimes psych myself out. It’s important to start. When I get intimidated, I ask myself, “If you don’t write it, who is?” [00:46:00] At a really young age– I’m from a big Irish family, and so someone’s always dying. I was going to as a kid, that’s just how it is, that’s fine. But I knew from a young age, time is short. I didn’t want to spend my life filled with regret, looking back and wishing, “Oh, I wish I’d done that.” I try my utmost to do things that I don’t regret when I look back. I want to look back and be like, “Good job, me. Good job” with as little regret as possible, I don’t want to have a whole bunch of it. 

If you think at the end of the day, and you’re 85 or 90 or 100, on your deathbed, is not writing the book or hitting send to a query going to be that regret? [00:47:00]

Sarina: That’s beautiful, Katie.

Katie: [chuckles] Thanks. I know it’s scary. New things are scary. Doing something big is really scary. It takes a lot of effort. Even to just push then, that is a big effort to do. The first time I hit send for my query, I laughed and cried at the same time, while I just stared at my thing going, “Just push send. Just push send!” I couldn’t do it for five minutes. Well, I just cried. Then, I know I’m going to regret it, and I pushed it. I would say my writing advice is just do it. You do not have to write every single day. You do not have to write when you’re sad. You do not have to write when you’re depressed, but you should anyway. 

I’ve had a few conversations with writers before on Twitter, where they said, “Well, I’m really tired. I had four kids that I had to [00:48:00] put down and I just got back from work and I had to do laundry. I know I should write, but I’m so tired.” I was like, “Then don’t write,” and but then I feel guilty that I’m not writing. I’m like, “Well, does you not writing for a day not make you a writer? You’re still a writer.” Your mental health is so much more important than your writing is. It really is. You can’t write if you’re dead. Take your mental health breaks. You are still a writer. If you don’t write for a week or a month or six months, I’m still a writer. I have published books, and I won’t write for like a year, that doesn’t make me less of an author or less of a writer. Starting is hard. Opening up Word is hard, writing gets easier.

Sarina: There you go. Thank you. That’s really beautiful [00:49:00] note to end on, I think. Just one little thing I would like to add to that, with what you said of just start, is I think for many people, when they first think that they want to write a book is that immediate fear of, “But what if no one wants to read it once it’s published? What if no one wants to publish it?” Look, you haven’t even started writing the thing yet. If you’ve written it and you don’t want to publish it, that’s fine. It’s fine to just write a book just to write a book. No one ever has to read it if you’re not comfortable with that at the end. It’s fine to really just write for the fun of writing. Don’t even think about putting that pressure on yourself, especially when you’re only just starting. No one needs to write this thing if you don’t want anyone to read this thing when it’s done. You don’t have to publish it just because you’ve written it.

Katie: Yeah, absolutely. 100%.

Sarina: It can totally just be your passion project if that’s what you want it to be. There’s no obligation at all to publish your book just because you’ve written the book.

Katie: Yeah. Every book is practice. 

Sarina: Yeah. [00:50:00] Probably also therapy to a small degree, but not when you’re already feeling exhausted. If you need a break, take a break.

Katie: Exactly. 

Sarina: I don’t think we can repeat that often enough. [laughs] 

Katie: Yeah, take a mental health break. It’s okay. 

Sarina: Please, please do, it’s fine. I think that’s a good note to end it on. Thank you so much for having this chat with me and for letting us know what your writing routine looks like. Thank you so much.

Katie: Yeah. You are so welcome. Sorry that I don’t have one. That’s very good– [crosstalk] 

Sarina: Okay. I think this will hopefully resonate with lots of people and show them that you do not need to write every day. It’s fine to do you.

Katie: Yep. 

Sarina: All right. Well, thank you so much. Thanks for stopping by. 

Katie: Thank you, Sarina.

Sarina: Bye.

Katie: Bye.

Sarina: If you enjoyed today’s episode, maybe learned something along the way, hit the subscribe button. You can also connect with me on Twitter @Sarina_Langer[00:51:00] at Instagram and Facebook @SarinaLangerWriter and of course, on my website, sarinalanger.com. Until next time, bye.


Support this podcast on Patreon.

Transcript by speechdocs.com

For more from my podcast, browse the category right here on this website or listen with your favourite provider.

Sign up for my mailing list for updates on my books, excerpts, early cover reveals, and the exclusive freebies Shadow in Ar’Sanciond (the Relics of Ar’Zac prequel novella) and Pashros Kai Zo (a Relics of Ar’Zac short story, which isn’t available anywhere else).

Take me to the Welcome page.

The Writing Sparrow Episode 26 | Your Team of Pros: Your Cartographer with Glynn Seal

This week I had the great pleasure of talking to my cartographer Glynn Seal from MonkeyBlood Design. He has done every map for my novels so far, and in this episode, he talks about how to find the right cartographer for your bookish map, what to know before you hire someone, and more!

You can find out more about Glynn and get in touch via his Twitter and his website.

Listen to the Episode

Read the Transcript

[intro]

Sarina: Hello, and welcome to the Writing Sparrow Podcast. I’m Sarina Langer, and this podcast is all about writing, publishing, and marketing your book. You can find transcripts on my website at sarinalanger.com. Let’s get started.

[music]

Sarina: Welcome back, friends and sparrows. It’s the 8th of March 2021. This is Episode 26. Today, I have a special guest, because it’s my cartographer, Glynn Seal. He’s done the beautiful maps for all of my books. He’s somehow done it from the terrible sketches I gave him. Welcome to my podcast, Glynn.

Glynn: Hello. Thank you very much for having me.

Sarina: Thank you so much for making the time to be here. I think you’ve been quite busy lately.

Glynn: Yes. There’s quite a lot going on. I’ve just [00:01:00] fulfilled a Kickstarter campaign for a role-playing game book. It’s an adventure for one, but it’s a box set. It contains four books, a couple of bookmarks, two posters. Yeah, there were 300 backers, so that’s a house full of packaging materials, boxes-

Sarina: Oh, congratulations. It sounds a-

Glynn: -type. Yeah, it is. 

Sarina: -lot of caffeine is necessary.

[laughter] 

Glynn: Yeah, Pepsi Max all the way. 

Sarina: [laughs] 

Glynn: Yeah, that’s been pretty much full-on. While that’s been going on, I have not been keeping up with the commissions and stuff, so I’m back onto the commissions now. So, yeah, very busy.

Sarina: I appreciate you making the time to have a chat with me.

Glynn: Yeah, no problem at all. I’m glad to talk to you.

Sarina: First of all, tell me a little bit more about what you do because [00:02:00] I think the bookish maps that you’ve done for me aren’t what you would normally do. I think usually you work more with game designers and people like that, is that right?

Glynn: Yeah. Primarily– MonkeyBlood Design is two parts, really. There’s my webstore, which sells role-playing game books and materials. Then, there’s the freelancing side of things, which is commissions, mainly for RPG books, but also for authors like yourself. The bulk of the freelancing work is definitely for RPG materials, though, which– my background is in technical drawing and kind of role-playing games from about 1985. [00:03:00] I guess, this was almost a destiny-

[laughter] 

Glynn: -of sorts that I was going to end up here. But prior to about four or five years ago, I was working in the security industry.

Sarina: Oh, wow.

Glynn: And worked for a company for 29 years, and started off doing drawing work on the drawing boards. Then, it turned into CAD, then became project engineering, then project management. I’ve run the whole gamut of jobs within that company.

Sarina: Yeah, you’ve done a bit of everything there.

Glynn: Yeah. Where I am now, which is working for myself full time.

Sarina: Which is the dream.

Glynn: [00:04:00] Yeah, it is the dream really. I’m really lucky to be in the position that I’m in. I see that the 29-year career, all of the things that I learned from that, like project management, the technical drawing side of things, all of those have combined with a love of role-playing game stuff to end up where I am now. So yeah, I see that this must have been a destiny. [crosstalk] [laughs] 

Sarina: It certainly seems like everything has sort of led up to this point.

Glynn: Yeah. I’ve always wanted to do something with role-playing games, but never realized I could potentially make it a career. [00:05:00] It was only when I’d had enough of the security industry that I realized that maybe I could because I’ve got all these other skills that I’d learned. That meant that I could manage projects, run Kickstarters, I know how to budget things and how to run a project. Yeah, it’s all worked out. I’m feeling very privileged and very lucky.

Sarina: Well, I know from personal experience that you have an awful lot of skill that you put into the maps that you do, because everything that you’ve done for me is just so beautiful. You say you’re quite lucky though, but really is probably also a lot of really hard-earned success.

Glynn: Well, yeah. I definitely work hard. 

[chuckles] 

Glynn: All the work long hours. I think anybody will tell you that working for yourself is a full-time [00:06:00] job above and beyond the normal 9 to 5. 

Sarina: It really is. 

Glynn: Yeah, I get up and work all day and work all evening. No, the evenings are spent mainly doing-[unintelligible [00:06:13]

[laughter] 

Glynn: -for all the things that I do during the day. Yeah, I wouldn’t have it any other way.

Sarina: Would you say that creating a map for an author like myself is any different to creating a map for a roleplay game?

Glynn: No, not really. I think they’re pretty much the same. Normally, you get a sketch of what the author wants. Whether it’s like a real-world map or a very fantasy map will depend on whether I [00:07:00] offer some advice about river and mountains and things like that. The most common thing that I come across is rivers kind of just ending or-

Sarina: I feel like I did that with the first map I sent you. [chuckles] 

Glynn: I can’t remember, it was a little while back. Sometimes, you might have a lake, and then two rivers coming off it, which is not really that common, I don’t think. The way to think about rivers is that they generally start off somewhere high and they’re always trying to get to the lowest point, which is sea level. You’ll have other rivers [00:08:00] that join them on the route down to the sea. If you always think about water wanting to get to the lowest possible point, which is sea level, then you can design your rivers to go from the mountains and hills and flow down. They might collect in a lake at some point, but then when that lake fills up enough to breach over the lowest point then, it will then spill down and carry on its way to the sea. 

If it’s natural geography, then I might make some comments or just provide feedback about why something’s like it is. But other than that, if it’s a lava world with floating castles, then you can have what you like. 

[laughter] 

Glynn: I don’t even question it.

Sarina: It’s things like that I didn’t really consider with my first map [00:09:00] because for me. Geography was one of my weakest subjects in school. When I did my first map, I honestly had no idea what I was doing with it. As I’m sure you know yourself very well, I cannot draw to save my life.

Glynn: To be honest, your sketches were really good. 

Sarina: Really? [crosstalk] 

Glynn: [crosstalk] -some of the sketches that I’ve had.

Sarina: That makes more sense and if it’s in comparison.

Glynn: Yeah, I’ve had some– just like blocks, like mountains and this bit sea. You get the whole list of variants of sketches. 

Sarina: [crosstalk] I think you said at some point to me that once or twice, you’ve only really had a description, rather than [crosstalk] sketch. 

Glynn: Yeah. This is more a role-playing game thing, but [00:10:00] if somebody wants a set of crypts or something, but they might just send me the text of the description from the game. It might say, a rough-hewn set of steps lead down 20 feet into a 30-foot square room, and there’s a door to the north and a door to the east. I read through the descriptions and then sketch something out based on what I think the author meant, and then send it to them just to check. Then, they’ll say, “Ah, yeah, you covered it wrong, it should look like this.” “Yeah, you’re right. Okay, brilliant,” and do the map.

Sarina: Wow. All right. So, you even kind of get to design a little bit what it’s going to look like?

Glynn: Yeah. Some of the work that I do is colorwork. All artists tend to have a style. [00:11:00] If normally people will come to me because they already know my style and how I draw things, there’s no expectation for it to mimic a certain type of way to do it. Although I’m working on a map at the moment, and it’s for a French RPG publisher, they’ve had a map done in a very distinct style. What they want is the new map to be in pretty much the same style. The warning that what we say is, it won’t look exactly the same, because I don’t have access to the same textures and overlay and brushes and things like that, but I can generally get it something close [00:12:00] to what they want. I’ve had an email this morning to say, “Oh, yes, that’s perfect.” 

Sarina: Oh, great. That’s a lot of pressure off.

Glynn: Yeah, those are the jobs with the most pressure where somebody wants something in a very specific style because the chance of getting it exact is nil. You’ll get something close because you don’t have access to all the assets the person who created the original map had. Like a Middle Earth map. I can draw a Middle Earth map, and it will look something like a Middle Earth map, but it wasn’t drawn by Tolkien. 

Sarina: No, it’ll be a new style. 

Glynn: [crosstalk] -Middle Earth map. Yeah, you need Tolkien to draw it.

[laughter] 

Sarina: It might be difficult these days, but–

Glynn: I’m definitely not Tolkien. Yes.

Sarina: When I first started to build my team five something years ago, [00:13:00] I for some reason, really struggled to find a cartographer the most. I had a list of cover designers to email and I just bumped into my editor on Twitter, so I didn’t need to do any searching at all with her. But when I looked into cartography, I found a lot of really high-profile, professional sites. Obviously, yours is professional as well, but I didn’t really find anything for fiction really, if that makes sense.

Glynn: Yeah. Not to do myself out of any future work, what I would tend to– if I was looking for an artist for illustrations for something in particular, the way to think of cartography is to not think of it specifically as cartography, to think of it as illustration, because that’s basically what it is. It’s just illustration [00:14:00] of a particular thing, like some people do character art really well and some people do scene, landscapes really well, and some people do cartography really well. I would visit places like ArtStation or DeviantArt and do a search for maps or cartography and see what pops up. There will be any number of people, and then you just choose a style that you really like or find a few artists whose styles you like, and then approach them and find out. But yeah, if you search for cartographers– I’m not sure where I would come up in the list. [chuckles] There’s a lot of them out there.

Sarina: You must have been somewhere on the first two pages, at least of [00:15:00] my Google results at the time because I literally just googled ‘cartographer,’ possibly ‘bookish cartographer.’ I don’t remember because it’s honestly so long ago at this point, but I don’t remember where I came across the idea that I should have a cartographer for my fantasy novel. It was mostly because all the fantasy books that I read, because they had maps and I thought [crosstalk] cartography and they are thanking a cartographer in their book, therefore, this is what I should search for. But it never occurred to me to look on places like DeviantArt, which is weird, because I spent many years of my life on DeviantArt, but it never had occurred to me to look there. That makes way more sense than what I did.

Glynn: Yeah, like I say, when I’m looking for a particular art– I’ve done it recently for something that I’m working on. One of them is a DeviantArt artist, and one’s an ArtStation artist and [00:16:00] their work is mind blowing, but the mind blowing comes with the cost.

Sarina: That it does.

Glynn: That’s another important point, which is, if something looks really detailed and looks like there’s hours of work being put into it, that’s because there’s hours of work being put into it. The hours that people spend doing something cost money, in the same way that you’d pay anybody, you pay them an hourly rate. If something’s going to take a whole week to do, eight hours times five, then 40 hours, then that’s a lot of money, because you’re paying for 40 hours of somebody’s time. I think that’s the thing that I [00:17:00] would always say to bear in mind when you’re commissioning art of any kind, and that is– the thing that you really want, that is really hyper-detailed and looks like professionals created it is going to cost probably quite a lot of money, but I’m cheap, so that’s– [crosstalk] 

Sarina: [laughs] But still very good. I think anyone looking into my books can see that, and I’ve got your maps listed on my website, and then we will link to the page on my website that people can actually look at them. Obviously, we will also link to your website in the show notes, it’ll all be in there. 

Glynn: Yeah, brilliant[?]. 

Sarina: Coming back to what you said about, if it looks like hours of work have gone into it, [00:18:00] it’s because hours of work have gone into it. 

Glynn: Yeah.

Sarina: I think too many people maybe who don’t do art themselves, beyond writing, it might look really effortless, but chances are that, as you said, a lot of work has gone into the art, so expect to pay for that kind of skill, because it is a lot of skill at the end of the day.

Glynn: Yeah. Another thing that I saw recently was sometimes you’ll see a map, or I think more– because I know how some of the maps are created, I can see where– if somebody is drawing a mountain, and then they’ve replicated that mountain all over the mountain range, I can see that that’s been done as a bit of a time save, but that’s [00:19:00] not to say that it devalues the amount of hours that have been put into it because what you tend to do is you pay for the– this is a quote that I saw, “You don’t pay for the hours, but you pay for the hours that I spent learning how to do it quicker.” There’s that aspect of it as well, which is– I think with your map, all of that was drawn totally by hand. There’s no shortcuts to creating it, and that tells sometimes because I look at maps and I go, “Oh, they’ve just copied that all the way down,” and I can do that, [00:20:00] but it doesn’t look as good as if somebody has drawn it totally by hand, because I can see that, I know that. Yeah, it’s interesting stuff when you get into it.

Sarina: I remember, your first email when you said, “I’ve got your map for you, it’s ready.” It was so quick as well, by the way, because I think with cover design, you expect that it’ll probably take a month or so and with editing, you definitely expect it to take a bit longer than that, but I think I got your maps always back within a week.

Glynn: Yeah. What tends to happen is, I can have 10 projects– I’ve got a list on my board at the moment. Well, rarely do you get somebody say, “Right. Here’s this is the information, carry on,” [00:21:00] then you pretty much just start and then get to the end and stop and say, “There it is. Do you want any changes?” There’s always things in the way. I might need to do a sketch first just to make sure that I’ve understood it. Then, you send that off and then you have to wait. It can be a week, two weeks sometimes for somebody to come back with some adjustments, because everybody’s got a busy life and they’re all doing things. What happens is, I have gaps quite often in projects that I think are going to take me a whole two weeks. It ends up they take a month or two months, with all of these big gaps in between. What happens is, I end up with space in the workflow to deal with the projects. I can’t quite remember what I was doing at the time that I did your map.

Sarina: It’s been a while.

Glynn: Yes. [00:22:00] Generally at the moment, I can get on to a project within a couple of weeks, make [unintelligible [00:22:10].

Sarina: I wanted to say was that, not that you just knock them out and then that’s it done, but every time then I’ve had your maps come into my emails, they’ve always looked really beautiful, and you can really tell the attention of detail has gone into it. You can tell looking at them that you really enjoy what you do.

Glynn: Yeah. Like I’ve said earlier, it’s probably a bit of a destiny. I was sitting here yesterday, working on– it’s a map of the Greek Empire, kind of fantasy style, because the Kickstarter is out of the [00:23:00] way as well, so I was probably thinking relief. I was actually sitting there thinking, “You know what? I’m pretty lucky to be sitting here doing this today rather than–“

Sarina: It’s a really great feeling. 

Glynn: Yeah. Some days are harder than others, but generally speaking, compared to the previous 29 years in a different career, where the days could be very stressful.

Sarina: I think having had an experience like that really makes you appreciate it when you have something like what you have now because you know what the alternative is.

Glynn: Yeah. I think the last few years of that were getting involved in online groups and sharing pictures of maps I’ve drawn and starting to build up a reputation for the cartography [00:24:00] side of things. I think I’m still working out when I launched the first Kickstarter. Yeah, 100 more things not to do, which is work full time and run a Kickstarter for your first 224-page offline game accessory.

Sarina: Oh, blimey. That seems extremely stressful.

Glynn: Yeah. Having said that, it was also a bit of escape as well. I had to finish the day job, and then I’d get totally distracted by the day job to something else. I was leading up to eventually doing this full time if it could possibly support it. It does, taking into account that the two sides of the business that there currently are, which is the webstore side and the freelancing side.

Sarina: All right. We’ve got two [00:25:00] more questions left, they’re quite similar. What’s something you wish we knew as your clients before we approached the cartographer?

Glynn: I wouldn’t say there’s anything that you need to know. You know your own world better than I do at the point of contact. Any good cartographer or freelancer should be able to work with a client, whatever their needs are, and whatever their skill level in geography or artwork or project management is. A good freelancer should make a [00:26:00] client feel like they’re valued and that you’re really engaged in their project.

Sarina: I’ve always had that with you on every project. I’ve never felt like-

Glynn: Oh, thank you.

Sarina: -you didn’t really care about the map or anything like that.

Glynn: Yeah, no. As soon as I’m sitting down, I want to be there, I want to be in that world, and I want to stand on that hill that I’ve just drawn. What could I see from standing on it? Also, I really enjoy being part of other people’s worlds and helping them imagine them. So, yeah, that’s great.

Sarina: As an editor, I really feel that because I always feel quite honored when an author says to me, “Can I give my book to you so that you can edit it for me?” It’s quite an honor really, because, obviously, our–[crosstalk] 

Glynn: Yeah, it’s a responsibility as well. 

Sarina: Yeah. Well, because our projects are obviously quite important to us, [00:27:00] and many authors refer to their books as their babies. So, I think when I give you my, honestly, really terrible sketches to transform into beautiful maps, and that’s because I trust you to do a good job of it, and because I know that you won’t take it lightly, or that you won’t care about it, I know that you do care, and [unintelligible [00:27:20], I think.

Glynn: Yeah. I’ve heard– people who have been in touch with me said, “I’d like to do this project,” but I’ll confess, I did have somebody else working on it originally, but I sent them an email, and I had some questions and stuff, and then they never responded. 

Sarina: Oh.

Glynn: I just think, “Oh, why?” Lots of things happen in people’s lives and I understand that. But for me, keeping people informed, and just making sure that I didn’t let them down, [00:28:00] that’s a really valuable skill. I learned that when I was project managing that clients don’t like not knowing what’s going on. They don’t like these big long gaps in between communication, because they want to know that something’s happening. Or if it’s not happening, they just like to know. Communication is just massively important, and I’ve heard some horror stories, and I just think, “Oh,” [sighs] [crosstalk] I don’t know how people work like that.

Sarina: I don’t know. I mean, I have worked with some people on different projects before where I did get the results eventually, but they sometimes are quite long gaps where I don’t really hear anything. From my point of view, especially, maybe if it’s the first time you’ve worked with them, there’s always a bit of worry in the back of my head of, did they just completely forget about it? Or, did they just–? [00:29:00] I made that at that point, I probably haven’t paid them anything yet, but there’s always– because I’m quite a paranoid person anyway. There’s always a [crosstalk] worry of– 

Glynn: That’s a good way to be. [laughs] [crosstalk] 

Sarina: I think so. I think there’s always this weird bit of worry of, “Did they just take my money and run, now I will never hear from them again?” Even if I’m–

Glynn: Yeah, and that happens.

Sarina: Yeah, I bet it does. I really appreciate being kept up to date. Even if they do eventually come back to me and then they do give me an update, or they tell me that they are finished with it, when there’s a really long gap, there’s always this worry that maybe they just forgot or maybe something has come up, and you just want to know as a client.

Glynn: Yeah. Just a caveat to something I said earlier about going on to DeviantArt and ArtStation, those people that you find will potentially be people that you don’t know. You don’t even know what country they’re in [00:30:00] insome instances. Doing a bit of due diligence is always worthwhile. Search for the artist in other places. Just make sure that– see if you can get any feedback on them and that kind of stuff. I’ve tried to make sure that my website, and all the stuff that I do, I’ve run eight Kickstarter projects now, and all of that helps build a reputation. That means that people– I hope people come to me, and them worrying about me running off with their money is the last thing they think about, because my online presence is such that it’s not a concern. I’ve got enough positive reviews [00:31:00] and stuff that hopefully that would mean that nobody would think that. [crosstalk] I mean run off with your money. 

Sarina: Yeah, it’s– [crosstalk] [laughs] in writing, it just comes back down to do your research and if anything in that doesn’t feel quite right, don’t do it.

Glynn: Yeah.

Sarina: If you have any concerns–

Glynn: You do get a feeling about some people, and they’re very eager on their first email. Then, it’s a week before you hear of them again, you’re just thinking, “I don’t know whether this is turning out to be the best decision.” [crosstalk] 

[laughter] 

Sarina: Final question. Do you have any words of advice for writers wanting to work with a cartographer for the first time?

Glynn: Yeah. I think we’ve kind of covered some of that in the previous discussions. I would say it’s more about choosing somebody that’s drawing a type [00:32:00] of map, that is the map you want, whether that be a full color, which tend to be more– there’s more style involved in that because of choice of colors and textures, and all that sort of stuff. But yeah, you just want to be comfortable and try and find somebody that’s got some background or history in doing it, and they’re already published, that nobody wants to do stuff and then get a bad reputation. So, if there’s people out there that have worked and got some reputation, they’re going to be highly unlikely to want to tarnish it. Just do your due diligence and pick a style that you’ve seen that that person does, because then you can say, “I want a map, but I want it to look like that one that you did for that.” [00:33:00] Then you can write, “That’s absolutely fine.” Then, send them a sketch. Yeah, and hopefully you get exactly what you wanted.

Sarina: Don’t worry if the sketch is rubbish because mine are too, and you still managed. [chuckles] 

Glynn: Yeah. We’ll turn anything into a map. 

[laughter] 

Glynn: Take a photo of some liner on your kitchen floor or whatever and put some dots on it or something, and we’ll make that into a map. 

Sarina: Maybe on my website, I should include the sketches that I sent you next to the map that you then sent back to me, so people who are interested in hiring a cartographer can really see just how well you can work with something truly awful. [laughs] 

Glynn: No, honestly, your maps were absolutely fine. I’ve had some horror story sketches. Well, sketches is [00:34:00] being kind. [laughs] 

Sarina: I was really surprised to hear that because I really thought, “This is terrible. He won’t see anything in it.” But clearly, I need not worry.

Glynn: Yeah. No, don’t worry at all. You can certainly send me anything and it will end up in a map.

Sarina: Well, thank you very much for stopping by. I really appreciate your time.

Glynn: No problem at all. Thanks so much for having me. I’ve really enjoyed it.

Sarina: Yeah, thank you so much. Bye-bye. 

Glynn: Okay. See you, bye.

Sarina: If you enjoyed today’s episode, maybe learned something along the way, hit the subscribe button. You can also connect with me on Twitter @Sarina_Langer, at Instagram and Facebook @SarinaLangerWriter, and of course on my website at sarinalanger.com. Until next time, bye.


Support this podcast on Patreon.

Transcript by speechdocs.com

For more from my podcast, browse the category right here on this website or listen with your favourite provider.

Sign up for my mailing list for updates on my books, excerpts, early cover reveals, and the exclusive freebies Shadow in Ar’Sanciond (the Relics of Ar’Zac prequel novella) and Pashros Kai Zo (a Relics of Ar’Zac short story, which isn’t available anywhere else).

Take me to the Welcome page.

The Writing Sparrow Episode 25 | Your Team of Pros: Your Editor with Briana Morgan

This week, I welcome Briana Morgan back to my podcast. Last time, we talked about social media for writers, but today, we talk about how to find an editor for your book, why you should, and what to know before you hire someone to edit your novel.

To find out more about Briana, check out what services she offers on her  website find her or Twitter , or follow her on Instagram.

Listen to the Episode

Read the Transcript

[intro]

Sarina: Hello, and welcome to The Writing Sparrow podcast. I’m Sarina Langer, and this podcast is all about writing, publishing, and marketing your book. You can find transcripts on my website at sarinalanger.com. Let’s get started. 

[music]

Sarina: Welcome back, friends and sparrows. Today is the 1st of March 2021. This is Episode 25, and today, Brianna Morgan is back. Last time she was here, we talked about social media for authors. Today, we’re talking about the only reason that I know her, which is that she is my editor and has been from my debut novel. We’ve worked together for, what, roughly five years now? 

Briana: Almost five years. 

Sarina: Yeah. Welcome back.

Briana: Thank you. Thanks for having me.

Sarina: Always a pleasure. Most important [00:01:00] thing maybe first, because you’ve just told me that you don’t actually edit anymore. [chuckles] 

Briana: Yes, I’m not editing.

Sarina: This is great. How long have you been an editor?

Briana: Technically, I’ve been editing since college, because I had to take a bunch of workshop classes where we did peer reviews and things like that, but I’ve been getting paid to edit, well, also since college, I guess. That’s been about– 

Sarina: [crosstalk] -that’s now how many years that is? 

Briana: I know, I’m afraid to say [laughs] how many years.

Sarina: [laughs] You’re good. 

Briana: That’s 11 years. 

Sarina: You’ll always be younger than me. [unintelligible [00:01:41]

Briana: Nobody knows how old we are. It’s just floating out there now.

Sarina: Yeah. Shall we just pretend that we’re the twins that we’ve always known we are and just leave it at that?

Briana: Yeah.

Sarina: All right. Roughly 11 years, which is impressive, because we’re only 10, so we’ve done very well. [chuckles] [00:02:00] When you were still editing, what did you enjoy about being an editor? 

Briana: I like almost every part of being an editor in terms of actually doing the work, getting into the manuscript, and helping an author polish it and make it into the best story it can be. The only thing I probably didn’t like was the inconsistency. I always wanted more books to read more often.

Sarina: Yeah. It can be difficult because it’s such a thing where I always feel authors should book us in advance a lot more. But in reality, it’s more like, “I’ve just finished my book and I need an editor now.” “What do you mean you’re booked already? That can’t be right. I need you now.” 

Briana: Yes.

Sarina: Yeah, I feel that pain. When you said that you enjoyed helping authors make their books the best that they can be, what did that entail exactly? How would you take a [00:03:00] story and make it better?

Briana: First, I would read through the whole thing without making any notes or anything just to get a general overview and a reader experience, so to speak. Then I would go, and typically, I would do a developmental edit, where I look at the structure, the paragraphs, the pacing, things like that, general full picture stuff. After that, I would do a line edit, where I’m looking more at the sentences and sentence structure. Then, I do a copy edit, where I’m just cleaning things up and checking that the periods are where they should be and all of that. Then last but not least, I would do a final proofread.

Sarina: It’s a lot of work involved. [crosstalk] 

Briana: Yes. There are a lot of different stages.

Sarina: Yes. A lot of time as well, it’s such a big time commitment. I’m sure you have quite a few stories to tell. I know I have quite a few. [00:04:00] I can tell from your face that this is going to be great. Without naming anyone or any titles, of course, what’s the hardest job you’ve ever worked on? What made it difficult? Why was it only doing a proofread on my first book when you knew you did more work?

[chuckles] 

Briana: I couldn’t– I don’t want to upsell to someone who doesn’t want it. I’m not going to try to sell people on more services if they don’t want it. I just assume maybe they’ll come back later like you did and ask for more. [laughs] The hardest book, oh God, this is actually the reason why I now say, “I won’t.” I’ll edit romance, but not just erotica. 

Sarina: Oh great. Go on. 

Briana: Yes. I had this erotica client. He wanted to sell books to get rich, which I thought was very strange on the face of it because writers are not rich.

Sarina: We’re really not. [00:05:00] But I think it’s sort of the dream I think that many of us have, to begin with. Before we learn better, I think that’s one of the things that many of us have in our hearts. But normally, when you then start the writing, and you start really looking at publishing it, I think you’ve realized quite quickly that you may never get rich. 

Briana: True. 

Sarina: I’m very sorry if I’m crushing anyone’s dreams here, but there’s a chance you’ll never be rich. [chuckles] 

Briana: He made a lot of money in his day job and he was just looking for another get-rich-quick scheme, on top of what he already had. I’m trying to be very careful not to name or get close to naming anyone, so it might take a minute. He was writing a book about this woman in Las Vegas, who, I think, she was cheating on her husband or something like that, and there was this private detective following her around. [00:06:00] Then, she ended up sleeping with the private detective and–

Sarina: As you do.

Briana: It was a lot to handle. A lot of suspension of disbelief going on there. He wanted to fight me over everything. The book was too short at first, it was only 10,000 words, which I told him is not really a book. 

Sarina: 10,000. That’s not even a novella. 

Briana: 10,000 is usually when I decide that I am writing a book.

Sarina: Yeah, like you said, write the first 10,000 and see how it goes.

Briana: Yes. I was surprised that that was all, but he would just push back on everything. Really, the biggest problem I had with him was he would not respect my work-life balance, my boundary. 

Sarina: That’s really hard.

Briana: Mm-hmm. 

Sarina: Yeah, I think the hardest thing that I’ve ever had was a client who didn’t [00:07:00] necessarily care that I got sick, and that I had bad days and that I deserved a Christmas break. It’s a sort of similar thing on the respecting your time issue. 

Briana: Yeah.

Sarina: This client would constantly say, “Oh, what do you mean you’re still not done? Is this going to take even longer because this is already longer than I thought it would be?” I remember specifically when I told this author that I had burned out pretty severely, and I also had obviously caught a cold at the same time, because why would it just be the one thing. They said to me, “Ah, so will you do this little work every week then?” I thought, “Oh, well–“

Briana: That’s awful.

Sarina: -we won’t be working together again.” 

Briana: Yeah, you don’t want to work with those people. In the beginning, it’s hard, especially you don’t know how appropriate it is to push back. You’re worried about getting paid, you don’t know [00:08:00] if that’s going to be your last job for a while or not.

Sarina: Yeah.

Briana: That’s hard. 

Sarina: I think, especially if you’re trying to do it to make money and to maybe fund your writing, it’s really hard because you possibly end up taking jobs that you– I mean, you kind of do have the time for because it’s your job, and you want to make it work, but having that extra pressure on there doesn’t help and editing is such a time-consuming, really quite stressful thing because I don’t know about you, but when I edit, I really overthink every bloody word. 

Briana: Yeah. I do too. 

Sarina: Yeah. I think I tend to edit one sentence, and then just to make sure that I’ve done a good job. I read over it again, and then I can end up obsessing over it very quickly. On the other hand, that if I edit it for you, you’re going to [unintelligible [00:08:52]

Briana: You spend a lot of time on it. 

Sarina: We do, don’t we? 

Briana: Yes.

Sarina: Yeah. I think the lesson there is [00:09:00] that if you are thinking about hiring your first editor, please bear in mind that we have a life outside of your book. I think I saw a thing once on Twitter many years ago where an editor had gone to the beach at the weekend in the summer and their author contacted them saying, “How dare you take a break? You’re still working on my book.” Everyone was like, “But it’s the weekend, it’s the summer. She’s at the beach. Why wouldn’t she go?”

Briana: Yeah. She doesn’t need to be there all the time slaving over your probably bad literary fiction piece.

Sarina: We do other things. 

Briana: Sometimes.

Sarina: Sometimes. Well, yeah, actually are we though because, again, I don’t know about you, but I end up editing everything, including myself. Right now, as we’re talking, I keep thinking, “Really? You’re using that word again? Seriously?”

Briana: You have to turn it off. It’s hard.

Sarina: Yeah, it gets really hard when you start doing your own [00:10:00] transcripts. This right there, big red dot, what am I doing? Can’t I spell? What’s wrong with me? You really realize when you’re doing your transcripts just how often you repeat yourself. 

Briana: Yeah.

Sarina: That’s a nightmare. I do have another question from ourselves, but we also have three questions from social media today. Actually, let’s do those ones first. I’m going to move that one down. I think it’ll fit better at the end. Our first question is from @djbwriter on Instagram. “Do either one of us have literary agents? The struggle is real?” That it is DJB, that it is. That’s not technically related to editing, but–

Briana: Kind of. [crosstalk] 

Sarina: I think it’s quite common for writers to wonder how much editing they should do before they query. Let’s run with that. I don’t have an agent, neither do you.

Briana: Right. I would just say [00:11:00] if you are considering, you don’t– for publishing, there is more than one path of publishing, you can go self-pub or you can go traditional pub, I’m sure that has been covered before on this podcast. So, I’m not going to go too much into that, but you don’t need an agent.

Sarina: You know what? I haven’t.

Briana: You haven’t? 

Sarina: I have not. 

Briana: Oh.

Sarina: I’m going to make a note. You keep talking, I’m going to make a note, because I’m not sure– [crosstalk] 

Briana: Okay. Basically, all I was going to say is that you don’t need an agent to publish. If you’re self-publishing, you don’t need to. Even if you’re publishing with a small independent press, you don’t need to. There are ways to get around that. But if you are interested in preparing work for a literary agent to review, and maybe represent you with, you can book an editor, you can get a full edit, there’s absolutely nothing stopping you from doing that. But it is not necessary if you are traditionally publishing [00:12:00] because when you get traditionally published, your agent will work with you to edit it first, and then when your book is picked up by a publishing house, their editor will go through it. It will be torn apart by other people. Like I said, if you still want a professional edit ahead of querying, that’s fine. Go ahead and do it, but don’t ever let anyone tell you, you have to get one, because it’s not true.

Sarina: There used to be quite a lot of stigma around self-publishing. Maybe that’s part of DJB’s concern that– It really is a struggle to get an agent for many reasons.

Briana: It is.

Sarina: It used to be that a lot of readers still looked down on self-published authors, but I think that stigma is slowly dying. 

Briana: Oh, yeah.

Sarina: Slowly. It’s getting there. Don’t feel that you have to traditionally publish at all. [00:13:00] That wasn’t your question, but to answer it, neither one of us has an agent and I think we’re quite happy with that. 

Briana: No. 

Sarina: I can’t speak for Bri, but I’m a control freak. 

Briana: It doesn’t make sense for where I see my career going and where I want my career to go for me to have an agent. If in the future, I was presented with an opportunity where it made sense, I wouldn’t turn it down necessarily. Basically, if it made sense with my plan, I would go with it. But right now, it doesn’t make sense with the plan.

Sarina: Yeah. I always say that I am technically open to the idea of having an agent at some point, but I feel like it would need to be a very lenient agent-

Briana: Yeah.

Sarina: -and a very cooperative publishing house because I would want to stay in control of a lot of the process, which I don’t think really comes with that package. 

Briana: No. That’s one of the best reasons to be indie is you [00:14:00] get a say in everything. I would imagine going from that to trad pub where you don’t get a say in very much would be pretty challenging.

Sarina: Yeah, I think it would be quite difficult. I hope that answers your question, DJB. The next question comes from gambit190 on Twitter. “When you’re writing, regardless if it’s the rough draft or later revisions, do you recommend just writing or editing as you go?” 

Briana: This is a tricky question just because I would say that it varies depending on you as a person. I personally advise my writing consultation clients and my friends who ask about this, I advise them not to edit as they go just because a lot of early writers can get caught up in perfectionism and the idea of trying to make a page so perfect that they can’t move on and finish their book. But if you have been editing as you go the whole time, [00:15:00] and you’re still finishing books and putting them out there, then by all means keep doing that. Again, it really just is a matter of what works best for you, but typically, I would say try not to edit as you go because you can get stuck on the same book for years and years and years.

Sarina: Yeah. I have certainly the [unintelligible [00:15:18], I think my advice is pretty much the same as yours. I am someone who prefers to just get the whole first draft out, get it done, and then I tend to let it rest for at least a month before I come back to it. I put it into my little proofing drawer, and then there it stays until I eventually can bear to look at it again. I find that works best for me because then when I come back to it, you’ll never look at your book with fresh eyes anyway, because you’ve written it and you know everything that happens in there and everything that could have happened. But I find that when you give it a break before you start editing, it really helps you look at it with as [00:16:00] fresh eyes as you can get. 

Briana: Yes.

Sarina: Which was terrible grammar, my inner editor tells me.

Briana: I’m not going to edit that. Don’t worry about it.

Sarina: Thank you very much. I am hard enough [unintelligible [00:16:13]. One more question, also from Twitter from Gracethewriter8, “When is the right time to start searching for an editor? First draft? When you’re further along?” 

Briana: This is also going to depend on your process. I know people who like to submit their first draft to an editor and I would strongly urge you not to do that because number one, I think you’re depriving yourself of a lot if you don’t learn how to self-edit, if you don’t do the work that it takes, at least part of the way to make your story into a real book. The other thing is that– I don’t know, some people can work off [00:17:00] just one draft and they barely make any changes and it’s good, it’s done. But if you know you need extensive drafts, like you’re going to need at least two or three rounds of editing changes, beta readers, all of that, I would urge you to start basically as soon as possible.

If you have been publishing for longer, you should have a better idea of timelines about, how long it takes you to write a book, so this step should be pretty easy, because you can probably estimate. If you are brand new, I would say maybe once the first draft is done and you’ve done a draft, maybe then you can look for an editor.

Sarina: Yeah. I don’t know if this will help at all but normally what I do, or what I do now, after already having published six books and my process used to be completely different as you know, back when I only got to proofread. Please don’t do that, by the way. It’s terrible idea. At the very least, you want a developmental edit, a line edit, [00:18:00] and proofread on your first book. Don’t forget beta readers and critique partners because I have beta readers, but I didn’t even know that critique partners were a separate thing at the time. 

Briana: Yes. [laughs] 

Sarina: I hope that you already know better than I do. What I do these days is that, as I said, I tend to let it rest for a bit. Then, I do my own first round of big edits, which is generally developmental things and line editing. Sometimes, it needs a second big round as well, depending on just how bad a shape the first draft was in. Then it goes to critique partners. Then, I go over it again. Then, I send it to Briana. At that point, I’ve already edited it a few times, because I think that by that point, A, I have gone over it myself. As you said, if you don’t do that, you’ll deprive yourself of that opportunity to learn how to self-edit, which is quite important. [00:19:00] I always think that if you do some self-editing, then you will ultimately get a tighter professional edit. It’s sort of not seeing the wood for the trees thing. You can either go in and there’s a million things wrong with it, and your editor will do their best to address all of it. But the more there is, the harder it’ll be to really get everything the same kind of time. Whereas if you’ve already done as much of it as you can, it’ll be a lot easier and it‘ll be a lot tidier at the end of it.

Briana: Exactly. I would also say– I would hope this goes without saying, but I have seen some things that make me believe it’s not, it doesn’t, don’t send an editor something you haven’t finished.

Sarina: That’s what happened to you?

Briana: Yes. 

Sarina: Oh. 

[laughter] 

Briana: A few times. 

Sarina: I don’t know what to say to that. I didn’t know it happened.

Briana: Yeah, they send me part of the book and then they’re like, “Basically, I just want to know if I should keep writing.” [00:20:00] Then, I just don’t really know what to say to that or why they– [crosstalk] 

Sarina: No, hang on. I sent you my last draft, which at the moment– [crosstalk] 

Briana: That’s different. 

Sarina: That’s different, is it? [laughs] 

Briana: It’s different because that was a manuscript evaluation, and we have a different relationship, because I know your process and how your brain works, but if it’s an author who’s never published anything, and they’re like, “I just started writing, and I wrote three chapters yesterday. Here, look at them and edit them.”

Sarina: That’s too early. 

Briana: That’s not good. 

Sarina: That is way too early.

Briana: I would also say at that stage, you’re probably too fragile to maybe listen to constructive criticism. It’s one of the hardest parts. You need to find an editor who’s good at giving that, but you also need to be able to hear that maybe work isn’t as beautiful as you think it is, sometimes.

Sarina: Yeah, I’d say if you can get a sample edit of a potential editor, then that’s a good idea, because you’ll really get a feel for how they work because not every editor is the same. [00:21:00] We all work in slightly different ways. I know that Briana and I are quite similar in that because we both tend to also put in a lot of compliments. 

Briana: Yeah.

Sarina: We also tend to put in some things that might make it a bit more fun and take the pain away. I always think that it’s quite important as well to make you aware of what you’re good at because you can– 

Briana: [crosstalk]

Sarina: Obviously, you should work on your weaknesses as a writer, but you think if you know what your strengths are, then that’s also something that you can further build on, which is also good.

Briana: An important thing to remember at the end of the day, most editors want to help you keep writing and write more books. They’re not out there to discourage you or stop you from writing. If an editor ever makes you feel so bad about your work, that you want to stop writing forever, you should not be working without an editor. It’s toxic. 

Sarina: But also, maybe consider of what the editor saying, maybe does have a point, you maybe [00:22:00] just weren’t quite ready, maybe.

Briana: Yeah.

Sarina: I feel I need to be very careful there, but I do feel a lot of writers, especially with the first book, we can be very protective.

Briana: Yes, absolutely. I was.

Sarina: I was.

Briana: You were too. [laughs] 

Sarina: Also, the really weird thing was my first ever book and you haven’t even seen that one. I didn’t think we still had it until my partner one day told me that he still has it somewhere on his hard drive. It’s like, “What? I thought we burned the thing.” 

Briana: [laughs] 

Sarina: Apparently, we haven’t. I didn’t know that. When I wrote that book, it had so many mistakes in every shape. English isn’t my first language, so they were quite a few things in there where I hadn’t quite caught on yet to the various phrases and everything. 

Briana: English is hard. 

Sarina: Not as hard as German, I assure you. [laughs] 

Briana: Well, yes. I can’t speak German, so I don’t know.

Sarina: Well, to be fair, I’ve lost a lot of it, so I technically can’t speak it all that well [00:23:00] anymore either, to the great amusement to my mother. 

[laughter] 

Sarina: He went over it for me, and he would find out things, like, “Oh, the grandmother, that’s not quite how the saying goes,” and I got very defensive about it. So, if that’s something that you’re still doing, then maybe leave it a bit longer before you ask an editor to come over it.

Briana: Yes. That’s why you mentioned critique partners, it’s a great time to bring in critique partners, you can help them improve their writing, and they can help you improve yours.

Sarina: Yeah, but also, again, I’d be aware maybe with who you ask. Your best friend you meet all the time maybe isn’t the best person to give helpful feedback on something that you’ve written because your best friend probably wants to make you happy, is probably just super proud that you have written the book. She may not necessarily tell you that the structure is often various points because she may not know.

Briana: Critique partners should [00:24:00] be other authors in some capacity. I like to grab a bunch of different authors from– I try to get some that are trad pubbed and some that are self-pubbed. I try to get people who have one or two books under their belt and people who have like 12, just so there’s a nice spread. I say that, but I didn’t use critique partners at all last year. So, I’m not sure if that’s even still my process anymore, but I think it’s a good process, so I’m going to put that out there. 

Sarina: Our processes change all the time anyway. They’re fluid things. 

Briana: When you change your process, if you decide down the road that you would like to try a different editor, that’s fine too. It’s like any other professional relationship. If it’s not working out, you can always just go your separate ways.

Sarina: Yeah, not all editors edit every genre either. If you’ve been writing romance, and you’ve been having the same editor for that, and then maybe one day you decide to [00:25:00] maybe write more heavy erotica, for example, then that’s something that not that many editors are willing to work with. Don’t assume that your current editor will be happy to do it just because you’ve already been working with them. Some editors are very picky about the genres they work with. That’s something to consider. Do your research. 

The ideal answer to that is that you can technically be too early to hire an editor. Self-edit yourself at least one, and maybe get some critique partners on there and then see if maybe you already know an editor, maybe you’ve been following someone on Twitter you’ve had in mind. If you’re not sure, if you’re too early, you can always ask them. I’m sure they won’t mind answering that question and helping you from there.

Briana: I’ve gotten asked that question several times, I’m fine with that. I’m usually just like, “Yeah, it’s too early,” or, “No, it’s not.” That’s it. It’s [00:26:00] not a big deal at all.

Sarina: There you go. We’re friendly people. 

[laughter] 

Sarina: To come back to my question so I don’t forget it. What’s something you wish writers knew before they hired the editor? 

Briana: Oh. The biggest one is probably one I already mentioned. The editor is not out to get you. Especially with a lot of first-time novelists, there is, I feel, a lot of hostility, like they think that I am trying to break their work and tear it apart and upset them and bring them down. For me, personally, that is never what I want to do as an editor. These are some editors, I’m sure, who are harsher than I am and good for them if that works. For me, and the clients I work with, that kind of relationship would not work. I think just being aware of that they are trying to make your [00:27:00] book better. Not all editors, some editors are garbage, and they are just bad. Unfortunately, there’s no easy way to find those.

Sarina: No. Again, if you can get a sample edit to get a first impression before you hire someone, then that’s a good route to go. Also, chances are they’ll have a website. They might have some testimonials on there. I think I would possibly be quite wary of an editor who says that they’ve been working for, say 10 years, but they have no testimonials to back that up. I think I’d be worried about something like that.

Briana: Yeah. I would also be worried if someone tells you, “I have all these references,” and you reach out to the references and they seem really reluctant, even if they’re not openly bad-mouthing the editor, because all of my clients when I’ve used them as references, all I hear back is people who are excited to work with me. [00:28:00] I don’t know, if someone was lukewarm, I think I would feel a little weird about it.

Sarina: Yeah, think I would possibly then wonder why they’re kind of choosing the words very carefully. 

Briana: Mm-hmm. Yeah. 

Sarina: Yeah. I think that would definitely make me quite worried. I feel like I had something else but I forgot what it is. 

Briana: Oh, no. 

Sarina: Oh, yeah. No. As you said, editors are not out to get you. To that, I would add that, remember that you hire your editor because they’re a professional who knows what they’re doing.

Briana: Yes. 

Sarina: You’re not hiring someone without any kind of credentials, without any testimonials, hopefully, anyway, you can trust that they know what they’re doing. Whereas, especially if it’s your first book, you can generally assume that they might know a little bit better than you do, just because they’ve been doing it for so much longer. A good editor will really lay structure and how to improve on that. 

Briana: Exactly. 

Sarina: Yeah, I think if you’re not [00:29:00] sure about anything at all that your editor suggests, I would be happier if my authors discussed it with me and we could then talk about it and I could explain why I’m doing this because I find that many of my authors want to learn. They are very open to that feedback. I can then see in the next book that they’re doing better, which is great, and I love seeing that. 

Briana: I love seeing that too.

Sarina: Yeah, so instead of fighting your editor and everything, remember that you’ve hired them to do a job, and that job isn’t to make you happy or even to like your book. That’s one thing I see quite often, is that, “Oh, I hope you like my book,” “You’re not really paying me to like your book.” If what you want to hear is just that there’s nothing wrong with it and you’ve done a great job then, that’s not really the point of it. 

Briana: Go show it to one of your parents for free.

Sarina: Yeah, I guarantee they will be impressed. Well, hopefully they will be anyway. It doesn’t always work, but hopefully [00:30:00] they’ll be. Finally, do you have any advice for writers about to hire their first editor or, maybe someone moving on from a bad experience?

Briana: Oh, I feel like I have so many. The biggest thing I would say is do your research. Like Sarina said, if it’s an editor says that they have so much experience, but then they can’t name any of their clients or anything like that. That’s a little suspicious. What you want to do is see if they’ve worked with clients, if they’ve had testimonials, if they do have the testimonials, maybe try reaching out to those people and getting an idea of their experience. Get a sample edit, for sure. Those should be free. I’ve seen a few that weren’t free, but I feel they should be free. 

Sarina: It’s quite weird, I think if they’re paid because it’s a sampler.

Briana: Yeah.

Sarina: When you’re in a supermarket, and they give you a new kind of cheese to try, “By the way, that’s five quid.” “What?” [00:31:00]

Briana: Which you’ve already eaten it. There’s no– 

[laughter] 

Briana: Editing can be quite expensive. If no one’s told you that I’m sorry, it can be. You don’t necessarily want to go with the most expensive option, but you also don’t want to go with the cheapest. If you can find a range and find somebody in that range that you feel comfortable with, that’s what I would advise. You don’t have to spend $4,000 or £4000 pounds on an editor.

Sarina: That’s right. [crosstalk] 

Briana: I’ve seen that quote before. Yes, I’ve seen people with that quote before. Likewise, you also shouldn’t expect to get a full developmental edit and everything for $100. It’s not going to work out. [laughs] 

Sarina: No. The reason for that is that, as you said earlier, there’s a lot of time and skill and nerves and patience [00:32:00] that goes into doing even just one round of edits. Developmental edits take quite a lot of effort because we have to look at the structure and make sure that everything flows together well. We need to make sure that there are no potholes or paradoxes, and any of that fun stuff. With line edits, we literally obsess over every single sentence. I can use literally here because I know that I really do obsess over every sentence, sometimes more than once. If you get a quote from someone who says that they can do what’s basically several months’ work that they can do it in a week and they do for 50 quid, that’s not someone you want to work with. 

Briana: That’s a red flag. 

Sarina: Yeah, they will not do a thorough job. 

Briana: You tend to get what you pay for in publishing, and all the negative aspects.

[chuckles] 

Sarina: Yeah. Again, ask for a sample edit. If you’re looking at more than one editor, ask all of them for a sample, compare, see what [00:33:00] suits you the most because this could be a very long relationship for you. 

Briana: Absolutely.

Sarina: You need to make sure you’re compatible, like we are. 

Briana: Yes. 

Sarina: There you are. This is what you want. You want a Bri and Sarina relationship. [laughs] 

Briana: It’s perfect, basically. [laughs] 

Sarina: Pretty perfect.

Briana: I mean, Sarina and I are also friends, but if there’s something wrong with her book, I can tell her and she understands that I’m a professional, and I know what I’m doing and I’m not telling her because I want her to feel bad or anything like that. I’m telling her because I want the book to be good.

Sarina: Yeah. If you had told me to burn Dreamer [unintelligible [00:33:40], I would have burned it. I’d have been, “All right.”

Briana: I didn’t tell you that though, because I’m not mean.

Sarina: But you did mean it?

[laughter] 

Briana: No. 

Sarina: You just wanted to be nice about it?

Briana: No, I don’t think you should burn it. 

Sarina: Good. Thanks. 

Briana: I think I think it’s promising. 

Sarina: That’s good to hear. [00:34:00] We were client and editor first, that’s how we got to know each other. If you pick your editor right, then you can possibly also get a new friend out of it, which is nice.

Briana: That’s true. I think I’m friends with almost all of my clients. 

Sarina: Yeah, I am. 

Briana: That’s weird, I’ve never really thought about that.

Sarina: No, I haven’t, but you end up working so close together, especially if you end up working with the same editor over several years, and they end up doing your developmental edits and manuscript critiques, and line edits, and all that good stuff, they do work together an awful lot, and you almost can’t help getting to know each other. [crosstalk] 

Briana: Absolutely. 

Sarina: I think we’ll end on that heartwarming note. Thank you very much for coming back and answering all of my questions about editing. Thank you so much.

Briana: Thank you.

Sarina: And have a good night. Bye-bye. 

Briana: Bye.

[music]

[00:35:00]

Sarina: If you enjoyed today’s episode, maybe learned something along the way, hit the subscribe button. You can also connect with me on Twitter @sarina_langer, at Instagram and Facebook @sarinalangerwriter, and of course, on my website at sarinalanger.com. Until next time, bye.


Support this podcast on Patreon.

Transcript by speechdocs.com

For more from my podcast, browse the category right here on this website or listen with your favourite provider.

Sign up for my mailing list for updates on my books, excerpts, early cover reveals, and the exclusive freebies Shadow in Ar’Sanciond (the Relics of Ar’Zac prequel novella) and Pashros Kai Zo (a Relics of Ar’Zac short story, which isn’t available anywhere else).

Take me to the Welcome page.

The Writing Sparrow Episode 24 | Your Team of Pros: An Overview

Over the next few weeks, I’ll be talking to my editor, my cover designer, and my cartographer about what they do and why they’re important to authors. Today, I give you a little overview so you know what to expect and to give you a first idea of why you need these pros on your team.

Listen to the Episode

Read the Transcript

Hello, and welcome to the Writing Sparrow podcast. I’m Sarina Langer and this podcast is all about writing, publishing, and marketing your book. You can find transcripts on my website at sarinalanger.com. Let’s get started. 

0:26

Welcome back, friends and Sparrows! It’s the 22nd March, this is Episode 24, and before we start today I just want to very quickly say first that a few days ago I had an email informing that this little podcast is somehow ranking #32 in Canada, so erm, hello Canada! I’m so thrilled that I have so many listeners over there, this is very exciting. And… welcome!

0:58

NOW, today I want to tell you about the three most important pros you can hire for your book: your editor, your cover designer, and, if you’re writing something set in a world of your own creation, your cartographer – or as I call it, the Holy Trinity of Authoring. Over the following weeks, I’ll be talking to my own team, one pro per episode, so you can hear from them directly, but today I just wanted to give you an overview.

1:28

Pro #1: Your Editor

Say it with me, friends: I need an editor. Once more for the people in the back: I. Need. An. Editor! Why? Because it’s notoriously hard to edit your own words. Hell yeah you know your own book better than anyone else – that’s the problem. You’re biased. You know the story so well your brain fills in the gaps.

Now, I may be biased here because I’m an editor myself, but there’s an art to doing a thorough developmental edit, for example, if you ask me. There’s a lot of skill involved. It takes a lot of time, sometimes nerves, and patience to do a developmental edit followed by a line edit followed by a proofread, and whatever else you might need. This isn’t something you can wing. This isn’t something you can shove at the cheapest bidder and hope for the best.

2:20

I especially recommend a full edit of all of the above when it’s your first book or you’ve never worked with an editor before. There’s a lot you can learn from this work relationship!

I’ve once read that, your editor… It’s almost like, or it’s similar to a marriage relationship because you’ll be working so close together, and by the end of it, by the time you publish your book, you will both know your book probably exactly the same. So, it’s an important step, and it’s not one you should be skipping.

2:58

When I published my debut novel Rise of the Sparrows, I only got a proofread. If you didn’t cringe at that, bless your inexperienced heart. You will soon know why that was a terrible idea. Fast forward a few years, and I re-published Rise of the Sparrows because I was an idiot and only got a proofread in 2016. Fear not, it’s now got the full works, but at the time, Cale’s horse changed gender and I didn’t notice – and neither did my beta readers or my critique partners. Look, if your horse wants to change gender at any point, that is totally fine as long as it’s explained, but it turns out if your horse starts off as male, and then partway through the stories starts being referred to as a female, and maybe then at some point becomes a male again without any explanation whatsoever, that’s a little bit confusing for your readers. So if you think you’re the only editor your book needs because you’ve written it, think on Barnaby, the gender changing horse. Don’t think this can happen to you? Think again. Or learn the hard way. Either way.

4:06

Pro #2: Your Cover Designer

Don’t trust the saying ‘don’t judge a book by its cover’, because we all do. How do you think you choose which book you buy when you enter a bookstore? What’s the first thing you see? It’s not the blurb. It’s not the first line. It’s the cover. It’s what makes you go over there, pick up the book, and investigate further, but first the cover needs to drag you in.

Many new writers think they can easily do this themselves, but it’s not as simple as just quickly throwing something together. Your cover is your first impression on a potential reader, and if it doesn’t get their attention in a good way, they’ll keep looking.

4:45

Cover designers bear all kinds of things in mind when they’re designing your cover, from backgrounds to colours to the right fonts. Not every font works for every genre, for example—if you look on your shelf, the epic fantasy books likely look very different to the historical romances or the crime novels, and there’s a reason for that.

Cover designers know what works and why it works, and that’s why you want one on your team.

The free cover creator you can use on Amazon is not a substitute. It might be okay to use if you just quickly need a cover for, say, your NaNo project, but I don’t recommend it for any serious marketing or publishing. You want something personal for your cover that really sings of your author voice and the story and the genre and your target audience, and a program just can’t cough up anything that combines all of those into one stunning cover that’s unique to you. Besides, anyone can use it. You want something that’s personal to you and your book. You don’t want something that makes people shrug and move on when they see it—you want something that makes them want your book.

5:57

Pro #3: Your Cartographer

If you write a book set in our world, you may not need a cartographer. If your book is set in London or New York, for example, and your readers want to get a feel for the layout of the city or the whole country, it doesn’t take much to find a map on Google. But if you’ve created a whole world from scratch, your readers can’t do that.

Here’s why including a map is a good idea: a professional map will almost always make a great second impression (that’s second after your cover, of course!). Many readers like to refer to a map as they read to help them get their bearings, and if you’ve created your own world, then there’s no other way for them to do that. It’s also become pretty normal for epic fantasy novels to include a map, so if you don’t have one, chances are your readers will notice.

6:47

Again, designing a map for your world isn’t as simple or as quick as throwing something together. A lot of consideration needs to go into this, and some of that has to do with how the world works. Sounds dramatic, but it’s really very simple. Say, if you want to have rivers that flow uphill in your epic fantasy, that’s fine, but there needs to be a very good reason for it. However, if you want to have a river that flows uphill in Northern Hampshire, for example, then that’s not gonna happen, because that’s not something that happens in nature. A good cartographer will see your error in your sketch, let you know why it doesn’t work, and fix it for you.

A map of your world also looks pretty good on your wall, so it’s also pretty good art and a good conversation starter next time you have friends over.

And that’s it for today! Next week I will kick things off by welcoming Briana Morgan back onto my podcast to talk about what goes into editing your book and why you need it. Until then, friends! Bye bye! Have a good week!

7:57

If you enjoyed today’s episode, maybe learned something along the way, hit the subscribe button. You can also connect with me on Twitter @sarina_langer, at Instagram and Facebook @sarinalangerwriter, and of course on my website at sarinalanger.com. Until next time, bye.


Support this podcast on Patreon.

This transcript was done by Sarina Langer.

For more from my podcast, browse the category right here on this website or listen with your favourite provider.

Sign up for my mailing list for updates on my books, excerpts, early cover reveals, and the exclusive freebies Shadow in Ar’Sanciond (the Relics of Ar’Zac prequel novella) and Pashros Kai Zo (a Relics of Ar’Zac short story, which isn’t available anywhere else).

Take me to the Welcome page.

The Writing Sparrow Episode 23 | Writing Routines: R.S. Williams

Once a month, I talk to another writer about their writing routine. We answer questions such as Are you a plotter, pantser, or somewhere in between? ,  Do you write every day? ,  Where does your inspiration come from?,  What’s your beverage of choice?, and many more! At the end of each episode, the writers recommend their favourite book on writing and share their advice for establishing the right writing routine for you.

This month, I talked to R.S. Williams, a fantasy adventure author from England.

Her book recommendations are The Fantasy Fiction Formula by Deborah Chester, Let’s Get Digital by David Gaughran,  and Business for Authors by Joanna Penn. Don’t forget to check out the all-new library on my website for all book recommendations from these routine chats!

You can learn more about Rhianne and her books on her website or support her directly via Patreon . You can also find her on Twitter and on Instagram.

Listen to the Episode

Read the Transcript

[intro] 

Sarina: Hello, and welcome to the Writing Sparrow podcast. I’m Sarina Langer and this podcast is all about writing, publishing, and marketing your book. You can find transcripts on my website at sarinalanger.com. Let’s get started. 

[music]

Sarina: Welcome back friends and sparrows. It’s the 15th of February 2021, and this is Episode 23. Today, I’m talking to urban fantasy adventure author, R.S. Williams, about her writing routine. We already touched a little bit on this many, many weeks ago, when Rhianne talked about fitting her walking progress around her everyday routine. Today, we’ll be more in-depth and more specifically talking about her writing routine. Welcome back, my love, how are you?

Rhianne: I am good. I am loving life. [00:01:00] [crosstalk] 

Sarina: [chuckles]

Rhianne: I actually quite enjoy the introverted nature of what’s going on in the current world. 

Sarina: Oh, yes. 

Rhianne: Because I don’t actually have to go anywhere.

Sarina: It’s nice, isn’t it? When you’re an introvert in a way, it’s so perfect because you don’t have to put up with other people as much.

Rhianne: Yes, exactly.

Sarina: What a dream! We should always do this. Not the pandemic itself, just the lockdown. 

Rhianne: Yes. 

Sarina: Without the pressure of killing someone when you leave the house. [laughs]

Rhianne: Yes.

Sarina: That got darker than I intended for the first two minutes of [laughs] the episode.

Rhianne: You know, let’s just– it’s fine. [laughs] 

Sarina: Let’s start with a similarly severe first question.

Rhianne: Ooh!

Sarina: Oh, yes, you better be ready for this. I hope you’re sitting down. [chuckles] 

Rhianne: Okay. 

Sarina: Are you a plotter, a pantser, or you somewhere in between?

Rhianne: Well, [00:02:00] it’s funny because I’ve literally just recorded an episode for this on my podcast.

Sarina: Oh, there you go. Great [crosstalk] all that.

Rhianne: Essentially, I’m closer to the plotting side of the spectrum, but I am in the middle because although I have a plot, my characters are allowed to do whatever they want.

Sarina: I think that’s probably the best way to do it because you have an idea of where you’re going, and you know where you need to go, so you can’t really get stuck because you always have this, “If I don’t know what I’m doing, I know where I need to go, so I’ll just move on with that.”

Rhianne: Yeah, exactly. What I really like about it is when I get so far with my characters, and I’m like, “What the hell are you doing all the way over there?” 

Sarina: Oh, that’s the best. 

Rhianne: I’m completely lost. I know how to get them back. That’s the bit I like. [laughs] 

Sarina: Yes. Also, when your characters do their own thing to that extent, you really know that you’ve thought them through well because they’ve literally taken on a life of their own. 

Rhianne: Yes. [crosstalk] 

Sarina: And they know where they’re going.

Rhianne: Yeah, well, at least I hope they do. [laughs] 

Sarina: More so than me, [00:03:00] I hope, but you just never know.

Rhianne: No, exactly.

Sarina: Sometimes they are wrong, but let’s be honest, most of the time they are right, and we’re wrong. 

[laughter] 

Sarina: Okay. To do the actual writing routine thing, what does your writing writing? [chuckles] You know what? This is my second tea, and I thought before we started recording that this may be a terrible idea and look at me slurring my words. It’s tea-

Rhianne: [laughs] 

Sarina: -in my cup. It’s definitely tea on this day– [crosstalk] 

Rhianne: We’ll believe you, don’t worry. 

Sarina: -which is possible, but it’s tea. [laughs] It’s definitely just tea, please believe me. 

Rhianne: I do, don’t worry. 

Sarina: Thank you. What does your writing routine look like?

Rhianne: Just my writing routine looks like me getting up at 4:50 every morning and then writing before I go to my muggle job. 

Sarina: Oh, crikey, 4:50.

Rhianne: Yeah. Now, see, when I say that to people, [00:04:00] they often go, “Jesus, I wouldn’t get up that early.” Now, in all fairness, I do only have an hour, maybe an hour and a half to write because I usually start my writing at 6, so I give myself an hour to get up, have breakfast, sort the cats out, move around a bit.   

Sarina: That’s really very relaxed.

Rhianne: Yeah. Then at 6, I sit down, I write, and sometimes I write for an hour, or sometimes I’ll write for an hour and a half. It just depends what I’m doing in the morning and how quickly I need to be out of the house.

Sarina: That’s still very nice and relaxed. That’s probably the best way to do it because that way, you’re getting up early to get it done, but also you’re doing it in a way that doesn’t really put any pressure on yourself.

Rhianne: Yeah. Then I do my editing in the evenings and on the weekends, because I just think doing that in the morning would fry my brain.

Sarina: I think it would, especially before tea, or with too much tea as we’ve just seen. [chuckles] 

Rhianne: Yes. [chuckles] 

Sarina: It’s funny because we talked about– well, a little bit about your writing routine and then getting up early and all that [00:05:00] on the last episode that we did together. At the time, I was saying, “I could never get up that early, some days I just don’t write and that’s fine.” Actually, I think about a week after we did that, I changed my routine so much that it’s not really anything anymore like what we discussed at the time. You may say you inspired me. Thanks for that. It’s changed a lot again, because at the time I changed it, I was going into work, physically back in the day. Because of that, I ended up getting a lot earlier than I needed to if I were only go into work. Then, I made a point of writing for 15 minutes or half an hour before I left. What you’ve told me the last episode has inspired that a lot.

Rhianne: Yeah, I think if you put too much pressure on yourself, you just end up not writing anything. From last year, my worst day, [00:06:00] I was like, “I’m just going to write one word, and then that will spiral.” My worst day was 66 words, they’re still 66 new words I put down.

Sarina: Well, exactly. It’s all progress. The important thing is that you’ve written on that day. It may not be much, but it’s all going [unintelligible [00:06:14] and your work in progress is 66 words, which [unintelligible [00:06:18].

Rhianne: Yes.

Sarina: What I really like about it, I don’t know how you feel, but if I get it done first thing in the morning, especially before work, I then have that really nice accomplished feeling throughout the day, it doesn’t matter if I don’t write anymore, because I’ve already written.

Rhianne: Yeah, well, that’s one of the reasons why I moved my writing to the morning because I found that I was coming home from my muggle job. Then I was trying to work and I just wouldn’t get anything done because my brain was fried from the day job. I thought, “Well, let’s do it beforehand.” That [crosstalk] worked. 

Sarina: Yeah. Clearly, you’re more motivated in the morning to do it, and you’re more– Ah, I’ve just had the word. See, there is such [00:07:00] a thing as too much tea in short succession.

[laughter] 

Sarina: Yeah. You’ve got to write when it works the best for you. I find when I write in the morning, I probably write a lot more than if I wait for it in the afternoon, and then you have more the feeling of, “I need to write now, or the day is going to be over and I won’t have done anything.” Getting it out of the way early is always always a bit of a motivation boost of productivity. That’s the word I wanted. You feel more productive that way, you know you’ve already achieved.

Rhianne: Yeah, exactly. Yes. 

Sarina: I think you’ve already just mentioned a little bit about that, but do you set yourself specific goals like a number of words you want to write every week or how much time you want to spend writing a day? Do you have an ideal goal?

Rhianne: Yes. I’ve always kept my goals small. My bog-standard goal is 500 words per session. The majority of the time I hit it, sometimes I’m just super epic, and [00:08:00] I write 1000 words, which is great. Then, as I said, sometimes I get two words done, but it’s all progress. At the moment, I’m really enjoying using a website called StoryOrigin. You put in your book, and then the goal words that you want, and you set a start date and a finish date, and then it tells you how many words to write at the moment. 

Sarina: Oh.

Rhianne: That’s really fun. StoryOrigin is currently free, but I know that they are bringing in paid plans soon. Sign up if you want to continue to have it free for a couple of extra months longer.

Sarina: Well, I can totally bear that in mind for myself. By the time this episode goes live in a month, it may already be too late. We will see. If it’s still there and if you’re interested listening to this now, can’t hurt to have a look just to see what’s available. 

Rhianne: It’s been free for about two years. 

Sarina: Okay.

Rhianne: Hopefully, it still will be. 

Sarina: It’ll probably last another two months or so.

Rhianne: Yeah.

Sarina: At least just [00:09:00] one more month. [chuckles] You’ve already answered that just now, I think, but my next question would have been do you write every day but you said that you try to write every day and then you edit it at the weekends?

Rhianne: Yes. My main writing days are Monday to Friday for books. Then, for any blog posts or podcast episodes or anything like that, anything that’s not related to a book, I do on the weekend or on an evening. Then, that’s when I do my editing as well. So, I tend to do a similar sort of thing with word counts as I do for editing. I’ll split it by chapters. Usually, that means I’ve only got to do four chapters a week, which is really easy to fit in in [crosstalk] own life. 

Sarina: When you put it that way, it doesn’t sound like too much and it sounds easily achievable.

Rhianne: Mm-hmm. Yeah, it makes my life so much easier because I don’t feel I’ve put on a horrendous amount of pressure on myself. For example, I’m planning on editing [00:10:00] my book, Kingdom of Lies, by this first quarter, so by the end of March. When I worked out, I only had to do 11 chapters a month, which meant I literally have to do two a week.

Sarina: That’s fine. That’s doable. 

Rhianne: Yeah. 

Sarina: I know you’ll power through it too.

Rhianne: Yeah, I am. I did my first session the other day, and I already did three. So, we’re on to a win. 

Sarina: Very good. That feels good as well because you can almost already take off that goal, I think, when you achieve things early on, in the timeframe that you’ve set yourself. Even if it’s just a small thing really, you feel that instant boost off, “Yes, I’m getting things done.” 

Rhianne: Yeah. 

Sarina: Has your writing routine changed over the years? If so, what have you changed and why?

Rhianne: Well, it hasn’t changed in the last, how long have I been with Ian? Six years. It [00:11:00] hasn’t changed in the last six years. Before I got with my now-husband, I used to write in the evenings after work, and it was when I got with him that he was like, “Oh, all you do sit on your laptop all evening, and you never spent any time.” I was like, “Well, I get up early, and you stay in bed till like 9 o’clock, so I want to do my writing then.” It worked for me because I was a morning person. It was like, well, I was already up two hours before him, so I might as well do something productive in those two hours.

Sarina: Yeah. That sounds very– well, as you said, it’s very productive, because you’re working with the time that you have available very well. We’ve already talked about that a lot in our last episode, so we won’t go into it massively now. But if anyone is interested in how Rhianne is organizing her time, and how she knows when she has time free or time to spare, you want to check out the last episode that we did together because that’s what we talked about in detail there.

Rhianne: Yeah. 

Sarina: [00:12:00] Obviously, at the moment, we’re still in lockdown, and we have been for a little while. Many writers have either struggled with that and not written at all for a while, or they really took to it and they’ve written a lot more than they usually do. How has lockdown affected your routine?

Rhianne: A lot, to be fair. The only thing that lockdown has done really is given me more time to work on the weekends because I don’t go out and see people.

Sarina: [laughs] Thank God. [laughter] 

Rhianne: Yeah, normally I’d go out and see friends or my family or stuff like that. Yeah, at the moment, I can’t do any of that. So, I just spend my time either playing Pokémon on the Switch or doing something productive.

Sarina: That sounds nice. That’s such a good weekend.

Rhianne: Well, I bought myself the game for Christmas and within three weeks, I’ve completed it. [chuckles] 

Sarina: Which edition do you have?

Rhianne: I have Pokémon [00:13:00] Sword, no Pokémon Shield. Oh my God.

Sarina: I think I’ve got yours as well. 

Rhianne: Yeah, my friends have Pokémon Sword, so we swapped Pokémon that we can’t get, so it’s really–

Sarina: I was going to say we can’t exchange Pokémon that way– we can– that’s fine, you’re sorted. [laughs] 

Rhianne: You’ll have to send me your friend code though, so we can be friends on the Switch.

Sarina: Oh, yeah, I have to do that. For Animal Crossing as well, I’m sure you either got that already or you will get it at some point. 

Rhianne: No. 

Sarina: No? You’re not an Animal Crossing person?

Rhianne: I’m not an Animal Crossing person. 

Sarina: It’s so relaxing.

Rhianne: I tried it, but it’s not my jam.

Sarina: Did you know Barry told me the other evening while I was playing Skyrim, again–

[chuckles] 

Sarina: –that the three most relaxing games apparently– I don’t know what list that’s from, but, apparently the three most relaxing games to play are Animal Crossing, Stardew Valley I think, and Skyrim.

Rhianne: Skyrim isn’t [00:14:00] really a relaxing game though.

Sarina: It is, because if you don’t do any fighting, if you get lucky for a bit, it’s basically a walking simulator in a very detailed–[crosstalk] 

Rhianne: Beautiful. Yeah.

Sarina: You can just sit there and just watch the Northern Lights for a bit.

Rhianne: Yeah, unless you’re me, and then you just go running around killing things.

Sarina: Yeah, but then of course, if you have all the power, you don’t really need to worry about your character dying, so that’s the relaxing.

[laughter] 

Sarina: It’s all good. What writing program do you use? Do you have a favorite? 

Rhianne: Um. [pause] Huh.

Sarina: Ahem. I didn’t think that would be– the hard question is still to come, I didn’t think this would be it. 

Rhianne: I don’t actually use anything exciting. I just write because– I’m an Apple person, so I use Pages to write my first drafts because I find it has less distractions. Then, I use Google Docs and Word [00:15:00] to send people to do edits. That is me in a nutshell. 

Sarina: That’s fine.

Rhianne: I don’t [crosstalk] exciting. [laughs] 

Sarina: Well, I don’t have Apple, so I don’t even know what Pages is. Is that like Word, basically–?

Rhianne: Yeah, it’s essentially Apple’s version of Microsoft Word, but it has– I mean, I don’t know how to use all the features, so I ignore them. In which case, I just have a blank piece of paper, beautiful [crosstalk].

Sarina: There’s only one. See, this is what I like with Scrivener’s full-screen mode, because you don’t see any of the other usually very distracting tabs. You’ve only got the blank screen and whatever words you happen to put on it, which sounds like it’s roughly the same thing. I think a lot of listeners or new writers who haven’t done this process an awful lot yet might not know how you can use Google Docs, for example, or Word to get feedback from critique partners and beta readers. What about that do you find the most helpful and how does it help you edit? [00:16:00]

Rhianne: I like the fact that if both people are in the same document, then you can have a little chat down the side, so that’s always fun. The way me and my critique partners use it is, I won’t look at the document until they’re finished because if I start making changes, it messes up all the comments and stuff. 

Sarina: God, that is so good, because I know I would go in just to read their comments, I would be too curious.

Rhianne: Well, the thing I like about it is I get emails with their comments, and I can reply directly to their comment from the email, it’s perfect. I’ve had loads of conversations while I’ve been at work, getting all these emails through and I just reply to them. [laughs] Then when I go into the document, when I’m editing, not only will it have their comment, but it’ll also have the conversation that we had. If say they’ve taken, I don’t know, six weeks to go through the whole manuscript, when you go back to that comment in Chapter 2, [00:17:00] you can see your conversation and go, “Oh, yeah, that’s exactly what I need to do.” 

Sarina: You get all the joy of going through the comments, but without feeling the need of doing any changes right away.

Rhianne: Yes.

Sarina: That sounds perfect. 

Rhianne: Yeah. [crosstalk] 

Sarina: If that’s not the perfect advert for using Google Docs, I don’t know what is.

[laughter] 

Sarina: Right. What are three important things you need to have when you’re writing?

Rhianne: [pause] That is a good question. I need to have–

Sarina: I think that question came from Jess over in my Reader group.

Rhianne: I like to have a notebook to make notes on because I’m really bad at remembering what color hair my character has. When I write things where I’ve described what their hair is like or stuff like that, I have a notebook, I write all of those down, so that next time I do it, I don’t have to flick through like, loads of information, I can just go, “Oh, yeah, I wrote that down. That’s fine.” I also like to have– I’m really weird, I either prefer dead silence, or I have to have some kind of background on. Whether that be a TV show that I’ve already watched, and I know what’s happening, I can just hear it on in the background. Watching some YouTube person play a game, that’s always fun. Or, I just listen to instrumental music.

Sarina: That’s roughly what I do. I think I’ve just talked to Villemey a little bit about that, because she’s very good at having music going and getting inspired by the words and basing, maybe chapters and some scenes of what she’s hearing, but I can’t do that because when I try to write and there’s any kind of lyrics or [00:19:00] talking going on around me, I can only do one thing. I need silence or I need instrumental music.

Rhianne: Well, I have had instances where I’ve been listening to a song with lyrics driving on the way to work, and then all of a sudden, this scene has just unfolded in my head. I do understand where she’s coming from and I have had that happen to me. In my Project Kerradin playlist, I do have three or four songs with words, because they inspired a scene. Otherwise, it’s all just instrumental background noise so that I can do that while I’m writing. 

Sarina: All right. What do you do when writing gets difficult? Sooner or later, you’re going to sit down with your work in progress, you look at it, and you’re not quite sure how to go from there. What do you do? How do you fix it?

Rhianne: I act like a toddler and have a little tantrum.

[laughter] 

[crosstalk] 

Sarina: Don’t knock [00:20:00] it if it works. [laughs] 

Rhianne: That is usually my routine. I’ll usually have a little tantrum, and then I’ll just go away. Sometimes talking it through with other people helps. Most of the time, I will come to either yourself and be like, “Can you help me with the plot point?” Or, I’m part of a membership for authors. The coaching that offers one to one sessions every couple of months. Sometimes, I’ll just wait and then I’ll have a session with her and then we’ll full-on hash it out. And then, that’ll be good. To be fair, that is how I got the plot for book 3 of Project Kerradin. That’s how I worked out. She helped me with weaving in some things that are happening in the previous books to tie back in. I can’t say any more, because it’ll just give spoilers but, yeah.

Sarina: We don’t want that. 

Rhianne: It fired me up so much, and I was like, [00:21:00] “Oh, my God. Yes.”

Sarina: How does this work? Is this an online writing group, basically? 

Rhianne: Yeah, so it’s Pagan from Paperback Kingdom.

Sarina: Pagan from Paperback Kingdom?

Rhianne: Yeah. It’s Authorpreneur Kingdom membership. Basically, she has a coaching call every week. She’ll put up a post and you can respond whether you need mindset help, knowledge on how to do something, and stuff like that. Then, every couple of months, she’ll put in a post to say, “I have this many sessions available.” Then, you basically just do what we’re doing now. You hop on a video call, and hash it out.

Sarina: All right, that does sound very helpful. Okay. You’ve already mentioned a little bit of that just now when you said that sometimes you’re driving and you hear a song and suddenly, bam, there’s a whole new scene. Is that where most of your inspiration comes from? Or, [00:22:00] is there anything, for example, that when you stuck, you know you can go to that, and you’ll probably get inspiration from it? I phrased that terribly, but I think you know what I mean.

Rhianne: Well, my brother asked me this question the other day. He was like, “Where do your ideas come from?” I was like, “I don’t know.”

Sarina: I think it’s quite a popular question, isn’t it? 

Rhianne: Yeah.

Sarina: One of the first things that people ask you when you tell them that you’re a writer, or an author is, “Where do you get your inspiration from?” You’re like–

Rhianne: I’ve had inspiration from TV shows that I’ve watched, books that I’ve read, films that I’ve watched, conversations that I’ve seen other people have that had nothing to do with me. I had this really weird dream about Henry Cavill, which has started off an entire Assassin trilogy. They can come from anywhere.

Sarina: To go a tiny bit off-topic just briefly, because I need to know. We talked a little bit about that. I thought at the time that when you said Henry that this was a character [00:23:00] in GreedFall because you were talking about that. I’ve gone through the entire game looking out for this Henry. I thought, “There is no Henry in this. She told me there was this really hot guy in this called Henry and I can’t– Where is he? How am I missing him?”

Rhianne: Henry Cavill is an actor who plays Geralt. 

Sarina: Well, you only said Henry at the time. Then, eventually it occurred to me she must have meant him. Literally, I went through the entire game looking for Henry, and I thought, “I can’t find a Henry.” 

Rhianne: Well, I’m sorry to mislead you like that. I didn’t mean to.

Sarina: Googled it several times, and by the time the game was over, I still don’t know who Henry is.

[laughter] 

Sarina: It was really driving me mad.

Rhianne: Oh, you should have sent me a message. 

Sarina: I was going to but I kept forgetting.

Rhianne: Well, [unintelligible [00:23:51] you on that point. [unintelligible [00:23:51], because I misled you and I do apologise. [laughs] 

Sarina: Well, I think you then mentioned his full name very shortly after you said, and I thought it [00:24:00] should probably have clicked that you meant him and not a character in the game. I even thought, “I know that she likes to watch let’s plays, I think, on YouTube. So, maybe she was watching a go play but in with the game in another language just narrated in English, and maybe some character’s name in France is Henry, but here, he’s something else. And maybe that’s where Henry came from.” 

Rhianne: I love how this has gone off on a tangent about Henry.

[laughter] 

Sarina: Sorry, everyone. I’ll move it on. See this is why these episodes are longer than they should be. Sorry about that. 

[laughter] 

Sarina: I’m glad I cleared that up. As you said, I kept forgetting to ask. While we’re here– [laughs] but that’s gets back to the– I think they’re on to the really important questions now. Do you snack while you write and what’s your beverage of choice? [00:25:00]

Rhianne: [pause] Do I snack while I write? Sometimes. Not really, because it’s usually first thing in the morning.

Sarina: Yeah, fair point.

Rhianne: I’ll eat my breakfast beforehand and then I’ll continue writing.

Sarina: Okay. When you do snack, do you like something dry like a crisp? That then ruins your keyboard with the flavor dust or–?

Rhianne: No, I tend to eat chocolate.

Sarina: Yeah, you can’t go wrong with chocolate. What’s your favorite chocolate?

Rhianne: Magic Stars.

Sarina: Hmm.

Rhianne: For people listening, I just pulled a bag out from behind my monitor and showed Sarina, [laughs] because I always have chocolate beside me. 

Sarina: My desk is littered with various snacks right now. It just depends, just so that I have something on here for when I’m in the mood for– like if I want Malteses, I hvea Malteses on here. If I want digesters, [00:26:00] I have digesters to my right. I’m surrounded by snacks, just in case. 

Rhianne: Fair enough.

Sarina: What’s your beverage of choice? Is it tea or you a coffee person?

Rhianne: I’m a water person.

Sarina: All right.

Rhianne: Yeah, I don’t drink tea or coffee.

Sarina: As we’ve seen in this episode, it’s makes me a little bit jittery at times. 

Rhianne: A little bit, yes.

Sarina: This is only my second cup, excuse you. [chuckles] I only have one cup of black tea a day. It’s unusual for me to have two, but I feel like when I do an interview like this, I need to have tea. I feel like it’s rude to not have tea for me. You can do whatever you want, but I feel it’s only natural that when you’re having a chat with friends that you have tea. So here I am, making mistakes. [laughs] 

You’ve already talked about this a little bit as well. I was going to ask if you listen to any [00:26:58] music while you write, and you’ve already talked about that. I think we can probably skip that unless you have anything to add.

Rhianne: Actually, yes, I will add something. Lindsey Stirling is great listening for when you’re writing really action-packed, dramatic scenes. She’s amazing.

Sarina: I second thought. Yeah, I started listening to her because I talked to you, I think I asked on Instagram for instrumental music recommendations and you said, “Try Lindsey Stirling.” 

Rhianne: Yes. 

Sarina: And it’s so beautiful. It does work really well. It’s very atmospheric music. It’s violin music, right?

Rhianne: Yeah.

Sarina: It’s been a while for me. It’s quite atmospheric. It’s really perfect for, well, pretty much any scene because every scene should have some form of ethnicity in it, so it’s perfect for that. And there are no lyrics, so you don’t get distracted.

Rhianne: Some of her songs do have lyrics, and when they’re featuring other people, [00:28:00] but if it’s just her, it will be instrumental.

Sarina: Yeah, those are the ones that I tend to flock to. To get to maybe the meanest and hardest question on my list. Sorry, in advance. What book has inspired and influenced you the most? What one book? I just want one.

Rhianne: [pause] Okay, my favorite book, Graceling by Kristin Cashore.

Sarina: Oh, that’s been on my list for so long. It always looks really interesting. I haven’t gotten to it yet, but it is on there.

Rhianne: Yeah, I read it in a day, it was so good.

Sarina: In a day?

Rhianne: Yeah. 

Sarina: God, I don’t get through anything in a day unless it’s a play, or a short story, or sometimes a novella.

Rhianne: To be fair, it was a couple of years ago when I was on holiday and it was raining, so I had nothing else to do but read. [00:29:00]

Sarina: That sounds like a wonderful day.

Rhianne: Yeah. 

Sarina: What do you think about this book that has inspired you so much?

Rhianne: Just the uniqueness of the idea. It’s literally– I’ve never read anything like it. I love the fact that they keep part of who Katsa is, the main character, a secret until the end.

Sarina: Hmm. It’s always nice to have this really big reveal at the end, especially if it wasn’t hinted at, or you didn’t see the hints because it’s your first time reading it. It’s such a punch.

Rhianne: Yeah. Some people in this world have something called a grace. That means they have different colored eyes and a special power. Now, all you know about Katsa in the beginning is that she has a grace and she’s got different colored eyes, but you don’t actually know what her grace is until the end of the book, and I love that.

Sarina: Ooh. Okay. See, I think I’m going to maybe put it up my list [00:30:00] a little bit-

Rhianne: Do it.

Sarina: -so that I can read it this year, because you’ve made me very curious. It really has been waiting for its turn for a very long time. I think it’s only fair if I bump it up a bit, and we could talk about it.

Rhianne: Yeah, I reread it probably once every couple years, because I just enjoy the book so much.

Sarina: That’s always a good sign. I would suggest doing a buddy read, but I’m really, really bad at buddy reads because I’m a slow reader. 

Rhianne: Me too. [crosstalk] 

Sarina: To start off December, I was starting a buddy read with Lisa and Bev of The Starless Sea, which is such a stunning book. I’m loving it so much. As I’m recording this, it’s the 14th of January. I think I’m just over halfway through. [chuckles] We were supposed to read the whole thing last month, so I’m very conscious that they’re probably holding back off gushing about it on our group, so they don’t spoil anything for me. I’m very sorry, Lisa [00:31:00] and Bev, for being such a slow reader. I am genuinely loving the book. It’s nothing with that, I’m just a slow reader. So, maybe we shouldn’t do that. But you’ve already read it, so you know what’s coming, and we can talk about it.

Rhianne: Yes, we can. 

Sarina: Very good. To stay on the topic of books for a second longer. Do you have a favorite book on the craft of writing, any recommendations?

Rhianne: I have loads of recommendations, I don’t have a favorite one.

Sarina: We can do a few. I’m not going to be as mean on this one. You can give me two or three titles if you want.

Rhianne: I do really enjoy The Fantasy Fiction Formula, which is fun. Then, I’ve got, Let’s Get Digital. I’m currently reading Business For Authors by Joanna Penn, which is quite interesting.

Sarina: Well, blimey, I haven’t even heard of the first two. What am I doing? You’ll have to send me the links, and we can– [00:32:00] What I’m going to do I think with every episode is that I’m going to have a link of the recommended book in the show notes and we can get a little library going that way.

Rhianne: No problem. I will just write this down as a note to remind myself to send it to you.

Sarina: Don’t worry. If you don’t remember it, I’ll remember it, at the latest when I go through the show notes. When I do the transcript, and I realize I still haven’t got any links in there. 

Rhianne: Fair enough. 

Sarina: Okay. Just to finish up, do you have any advice for establishing a writing routine? [unintelligible [00:32:35] for six years, so you’re clearly very good at that.

Rhianne: Yeah. You just need to find what works for you. I would say experiment until you find what works. Don’t be disheartened when it doesn’t, because you can always change it.

Sarina: Yeah, very true. That’s nice and short and succinct, and very to the point. Thank you so much. 

Rhianne: You’re very welcome. 

Sarina: We will wrap it up on that. Thank you so much for [00:33:00] stopping by and talking to me about your routine.

Rhianne: Thank you for having me. I’m happy to chat whenever.

Sarina: Always a pleasure. Thank you so much. Bye. 

Rhianne: Cheers.

[music]

Sarina: If you enjoyed today’s episode, maybe learned something along the way, hit the subscribe button. You can also connect with me on Twitter @sarina_langer, at Instagram and Facebook @sarinalangerwriter, and of course on my website at sarinalanger.com. Until next time, bye.


Support this podcast on Patreon.

Transcript by speechdocs.com

For more from my podcast, browse the category right here on this website or listen with your favourite provider.

Sign up for my mailing list for updates on my books, excerpts, early cover reveals, and the exclusive freebies Shadow in Ar’Sanciond (the Relics of Ar’Zac prequel novella) and Pashros Kai Zo (a Relics of Ar’Zac short story, which isn’t available anywhere else).

Take me to the Welcome page.

The Writing Sparrow Episode 22 | Being a Multi-Genre Author with Julia Blake

This week I had the great pleasure of talking to Julia Blake, an author who has written every one of her books in a different genre (besides series, of course!). We had a chat about how she approaches the different genres, how she handles the marketing, whether she’s ever considered a pen name, and much more.
 

To find out more about Julia, check out her website or follow her on Instagram.

Listen to the Podcast

Read the Transcript


[music]

Sarina Langer: Hello, and welcome to The Writing Sparrow podcast. I’m Sarina Langer and this podcast is all about writing, publishing, and marketing your book. You can find transcripts on my website at sarinalanger.com. Let’s get started.

Welcome back friends and sparrows and good morning, it’s the 8th of February. This is Episode 22, and today I have Julia Blake with me on Zoom to talk about writing across genres. Just for reference, and for clarity, that’s not writing one book with different genres overlapping because most books do some of that anyway, but writing every book in a different genre. Welcome, Julia.

Julia Blake: Oh, good morning. Thank you for having me. It’s great to be here.

Sarina: It’s really great to have you. How are you?

Julia: I’m a bit cold. It’s a bit chilly this morning. I’m okay, I’ve had my tea so I’m fine.

Sarina: I’m having a tea right now. We actually had some snow yesterday so it’s cooled down right over here.

Julia: We had some, but it’s all gone. We don’t tend to get much snow down here. 

Sarina: We don’t tend to get any [chuckles].

Julia: It’s still really cold.

Sarina: Normally, the way these interviews go is that I’ll have roughly five questions prepared, and maybe one or two from social media. Today, Instagram’s hijacked our interview.

Julia: That’s my followers for you. They’re a bit of a feisty lot, I’m afraid.

Sarina: No problem.

Julia: I hope the questions were clean.

Sarina: Yes, no, they all were. I’ve got two questions for you from myself and then I gave up because we got quite a few in from your Instagram followers. I just quickly want to apologize, before we start, to everyone who sent us questions, because I need to keep at least a little eye on the time, but also still keep it on topic. I think we got quite a lot of questions from your followers, that I ask every author in my monthly writing routine interviews anyway. If you’re up for doing one of those?

Julia: Oh, absolutely. Yes. If you want me back after this one? Absolutely.

Sarina: Absolutely. I don’t see why not. We can split it that way, that we’re doing a lot of the questions that we got today and then a lot of the others we’re going to answer in the writing routines chat that we can do, I think the next one that I’ve got for you now is April. We can schedule one for that.

Julia: Absolutely. That’s brilliant.

Sarina: Then hopefully no one is going to feel left out. To start with, if you talk us through everything that you’ve published and written so far, and which genres you’ve covered?

Julia: The Book of Eve was my first ever published book, that’s contemporary fiction, but contemporary drama. Then I self-published Lifesong my novella, which is science fiction, but it’s not about spaceships or robots or anything like that, it’s more sci-fi fantasy. Then I published my epic Becoming Lili, which is contemporary.

Well, it’s classified as contemporary women’s literature, but I’ve had plenty of men read it as well. It’s set in the ’90s so it’s borderline contemporary, almost historical. That’s weird to think that the ’90s are considered historical, but there you go.

Sarina: It really is because I was born in the ’90s. I can’t think of myself–

Julia: Oh, shush, I was born in the ’60s [laughs]. Then I published Erinsmore, which is my Narnia-inspired fantasy. A lot of people have called it YA. To be honest, it never even occurred to me it was YA until people started calling it that, but I guess it is aimed for the younger audience, but anyone can read it. I have my Blackwood Family Saga, which are very short, pacey romantic-thriller suspense novels.

I have Chaining Daisy, which is the sequel to Becoming Lili and is equally as big. I have The Forest which is a weird little one to put in a genre because it is a fantasy but there’s no elves or pixies or anything like that in it. I tend to call it folklore fantasy because it draws very heavily on ancient British myths, like the Green Man and stuff like that. I’ve got that one. I have Black Ice, of course, my latest one, which is a fairy tale retelling of Snow White, and it’s in a steampunk genre as well, so lots of melding of genres there. I think that’s it. Yes. I think that’s it.

Sarina: Wow. There you go. I think for most authors when they decide to write a book, they tend to have one genre that they write in, and then they tend to stick to that. I’d forgotten just how much you’ve done until you’ve just talked me through that. You’ve really covered almost every genre in that.

Julia: I haven’t done horror yet.

Sarina: Not yet?

Julia: Not yet. I don’t tend to read horror because I am a bit of a fraidy-cat. It upsets me mightily. I’m fine while I’m reading it, but it’s later at night when I’m alone in the house, and there’s, what’s that noise? Then everything I’ve read comes back into my head. On the flip side, that might make me really good at writing horror, because I know what scares me. Maybe if I can pen that down on a page, it might freak the heck out of my [unintelligible 00:05:38] readers as well.

I haven’t done horror. I haven’t done Western. I haven’t done a true romance either.

Sarina: All right. There is still some places there where you–

Julia: There’s still a few. There are a few. Also, I haven’t done what I call true sci-fi, a true out in the planets, futuristic sci-fi, haven’t done that yet. We’ll see.

Sarina: Do you think you might do those genres in the future or you just not interested in those at all?

Julia: Definitely science fiction.

Sarina: Definitely science fiction.

Julia: Oh, yes. Definitely. I’ve got two books in my head that have been in my head for about five years now, which are true science fiction. Yes, that’s definitely in [crosstalk].

Sarina: You heard it here first, everyone. Julia Blake is going to write science fiction [laughs]. Do you find it easy to switch between genres? I don’t think you tend to work on too many works in progress at the same time anyway. Say, once you finished a book and you then move on to the next project, which is a completely different genre, do you find it easy to switch? This is also– [crosstalk]

Julia: Sorry, I’ll let you finish that.

Sarina: It’s also a question that seconded by @lilaslibrary on Instagram. To add to that, do you find it easy to switch between genres like I’ve asked, between fantasy, romance, steampunk, and all that, but also categories like young adult, new adults, and middle grade and what have you?

Julia: Yes, I do. To be honest, I don’t really think about what genre I’m writing in. When I get struck by a story idea, it’s just, “Oh, gosh, I want to write this story,” and I start writing it. It’s not until I’m halfway through or even finished it, that I think, “Oh, okay that’s a YA fantasy,” or, “Oh, that’s a romantic suspense.” Sometimes it’s not even until I publish it that people go, “Yes. This is YA,” and I see it, “Oh Okay. I guess that’s YA.” [laughs]

To me, a good story is a good story, the genre is just the packaging it comes in. I really don’t understand the hang-up that some people have with reading outside of their genre or writing outside of their genre.

Sarina: No, I [unintelligible 00:07:55]

Julia: It’s like a lot of people say, “Oh, I hate science fiction,” but they’ve seen Star War, or they hate fantasy, but they’ve seen Lord of the Rings. The story can hold people’s attention and drag them across genres.

Sarina: I think most stories tend to overlap with various genres anyway. Most stories tend to have some kind of mystery element in it. Most stories tend to have maybe a romance subplot. They’re all overlapping to a degree anyway.

Julia: No. We don’t all live our life in one grove. We have different moods, different things we do, different sides to our personality so why stick to just one genre?

Sarina: Exactly. One question that we didn’t get, which I’m a bit surprised about, that I just thought of right now. Let me ask you before I forget, did you ever consider to write maybe under a pen name for some of those genres? I know many authors, say, once they’ve established a reader base, maybe in fantasy and then maybe they want to write romance, for example. They think this is great, and I want to do it, but will my fantasy readers like it, so should I consider using a pen name for those new books? That’s never occurred to you, has it because you’ve published them all under the same name?

Julia: It never even occurred to me until I was about three or four books in and someone sent me a rather snippy message saying, “You really should use a pen name for all your different books.”

Sarina: Oh.

Julia: I know. That took me aback a bit, and I thought, “Well hang on a minute. I’m up to four different genres already, how many pen names am I supposed to have?” I’m now up to seven or eight genres. I would not know who I was. I would lose track of who I was. Can you imagine how many Instagram pages I would have to have?

Sarina: God, that’d just be so exhausting.

Julia: Just the thought of it, just leaves me tired. I’m sorry guys. I’m Julia Blake. Everything is under my name, it’s pick a mix. It’s also had a good knock on because I think a lot of my readers have been happy to explore the genres with me. Sometimes I get wonderful messages from readers saying, “I’d never read fantasy before but I read it because you wrote it, and you know what? I loved it. Now I’m going to try a book by this other fantasy author.”

Sarina: Oh, great.

Julia: That is so amazing. I’ve had it, especially with my last book, Black Ice, which was steampunk. The number of people who contact me going, “Steampunk, what is that exactly? I don’t think I like steampunk.” As if they were telling me what I could or could not write.

I went back and said, “You’ll love it. Think corsets, think airships, think cogs and clockwork,” and they went, “Oh, okay, we’ll give it a try.” Every single one of them who’s tried steampunk for the first time has come back to me said, “We absolutely loved it. Can you write more?”

Sarina: That’s the best kind of feedback, isn’t it? That you’ve introduced someone to the genre, and they ended up loving it, even though they thought that it wouldn’t be for them?

Julia: Yes, absolutely. I think it’s the story and I think every author has their own individual voice. If you stay true to that voice, it shouldn’t matter what genre you’re writing in.

Sarina: No, because, at the end of the day, you’re just telling someone a story.

Julia: Yes. We’re storytellers.

Sarina: I think with the pen name thing, it’s just become your thing, to write different genres anyway. It’s not like you’ve been, say you’ve written 10 fantasy books first. I keep coming back to fantasy because that’s my primary genre. Just as an example, think if you had maybe written say, 10 horror books first, and then thought, “I’m going to go in a completely different direction now and do a romance fantasy story,” then that might have been different, but because you’ve always done different genres anyway, it’s–

Julia: I can start.

Sarina: Yes. It’s just that’s your thing, isn’t it? It’s like your genre is to write in every genre.

Julia: Yes. My tagline is Julia Blake, an author for all seasons and I like to think that there is something for everyone in my books. If you don’t like fantasy, fine, try my romantic suspense. If you don’t like that, well, why don’t you try my sci-fi? If you don’t like that, why don’t you try my steampunk? There’s always something for everyone in my books.

Sarina: That’s a clever way to approach marketing. To come to our next question, this one from the constant_voiceover on Instagram. They are all from Instagram, by the way. Just so I don’t repeat myself, if I have a question from someone else, just assume it’s from Instagram, because they will ask. What’s your favorite genre to write?

Julia: I knew I was going to be asked that. I just knew it and I thought about it last night. When I’m writing a book, I tend to be very obsessed with the book that I’m writing. I’m not one of those authors who can write two or three books at once, or even be writing the next book while a previous book is in edit. I can’t do that. I am a bit like a new mother with a newborn baby. I’m completely in love with the story I’m writing to the point of obsession, to the point that my daughter thinks she’s an orphan.

[laughter]

Julia: I do tend to tunnel vision my books. Say, for example, while I’m writing Erinsmore, I’m thinking, “Oh, my goodness, this fantasy I’m writing is the best thing. I’m going to write, nothing but fantasy from now on because I’m loving it so much.” I launch the book, and it’s all very exciting. Then after a few weeks, I start to think, “Well, I guess that was all very nice but I have this great idea for a girl living in London. Why don’t I write that?”

Then I launch into that book and then that becomes my latest obsession but saying that I do have a fondness for fantasy, I must admit. I do love the liberation that you have with fantasy. The fact that if you want a talking dragon, well, heck, you just have a talking dragon. I love that there are no rules. That so long as it makes sense within the context of the world you have created, then that’s okay.

Then it must fit in with the laws that you have established in your world but after that, anything goes. Then writing Black Ice, which was steampunk, and a fairytale retelling, I really enjoyed writing that. It just flew out of me. Well, six weeks from beginning to end for a 150,000-word book is not by going even by my standards. I think it was because I just enjoyed it so much. I just enjoyed the story so much. I hope that answers the question.

Sarina: It does. You also tend to write primarily in standalone novels, I just realized. You don’t tend to have series as much. I mean, you do have a few but I feel like–

Julia: I do, I do.

Sarina: -it mostly.

Julia: I do have series. Well really the Perennials Trilogy, that’s a series. There’s two books in that so far. Third book, hopefully out this year. I have The Blackwood Family Saga that had three books in it so far, Book 4, hopefully out this year. Surprise announcement Erinsmore is going to be part of a series. It’s only Book 1. I know. I have the next two books in my head already.

Sarina: Well, I feel honored that you’re announcing it here.

Julia: Also, the latest one I wrote, Black Ice, I did plan for that to be a standalone, in fact it was originally going to be a short story but I mean, look how that turned out. That is going to be Book 1 in a five-book series, all fairy tale which is all based within the five kingdoms steampunk world that I created. Really, give me a couple of years and it will be mostly serieses I’m writing.

[laughter]

Sarina: I stand corrected. To get back to our questions from your followers, here’s a question from McKenna Dean Romans. How do you make it in such a way that your readers understand the different genres you’re writing in, especially, for example, closed-door versus steamy or paranormal versus contemporary?

Julia: Good question. I’m a bit rubbish at promoting. I tend to approach promoting the way you’re supposed to cook pasta. I just throw everything at the wall and see what sticks. I make it very clear when I’m writing and promoting my books, what nature of book they are. To be honest, none of my books are very explicit. There are one or two scenes in Becoming Lili and Chaining Daisy and there are one or two scenes in Book of Eve but they are pushed as 18+.

They make no pretense of being for a younger audience than that. I mean, for example, when I was writing Black Ice, I really pushed it as a steampunk fantasy retelling. For weeks before it was published, I was posting character pictures and backgrounds and information and snippets, just to really get people accustomed to the fact, “Oh, okay, Julia’s new book is steampunk. All right. Okay, what’s this all about?” By the time the book comes out, people are comfortable with what genre it is.

They have read the snippets. They know what age it’s aimed at. Basically, I’m a fairly clean writer. Most of my books are clean. I mean, The Blackwood Family Saga are clean. They’re hot. There is sensuality in there but I closed the bedroom door very firmly because I did make a conscious decision to have a series that your gran could really. Mind you, I have had some grandmothers read my other books and come back to me about the sex scenes going, “That was very good.”

[laughter]

Sarina: That’s a sweet comment, isn’t it? Maybe there’s another genre for you to explore one day, really hot, steamy erotica.

Julia: Well, you may laugh but the first-ever book I ever wrote that is still unpublished. Well, let’s just say if I ever published it, it would kick poop out of 50 Shades and steal its lunch money. It really would, but I don’t know if I dare publish it.

Sarina: Would you then have a pen name for that?

Julia: What? No.

Sarina: No risk on that? No one would know it’s you.

Julia: Then it wouldn’t sell.

[laughter]

Sarina: Wouldn’t it though? No offense to anyone who might maybe take offense of it. I don’t know but I always feel like erotica sells a lot easier because maybe reader expectations are low, and maybe they are less likely to look for story in those and more likely to look for something hot and steamy.

Julia: Well, this was the thing with the first book I ever wrote. The first full-length novel I ever wrote and a few people have read it and they’ve all said the story is amazing. The story just gets you by the throat and doesn’t let go because it’s interesting.

Sarina: Literally by the throat.

Julia: Yes. It was written in complete and utter first person. Absolutely in the moment, first-person, and then they say, “But the sex scene. Oh, my word.” [laughs] I might. We’ll see.

Sarina: We’ll see. No, pressure. To get back to the questions from your followers, here’s one from Nets Shorts. My stories are all over the genre spectrum, but it’s because those are the stories my characters bring me. Is it the same for you or do you plan it?

Julia: I don’t plan anything. I think we all know that I don’t plan a thing. Yes. The way I work, so usually I imagine a scene, but sometimes it is the character who just strolls through my head as if they own the place. They sit down, cross throw the legs over the arm of the chair, and say, “Right, I have this story for you, and it’s going to be a good one, so get your fingers on the keyboard and get ready to write.” Like I said, it’s not until I’m halfway through the story that I suddenly think, “Okay, this is some fantasy?” or, “This is a contemporary, or this is a romantic suspense or whatever.”

The stories just come out of nowhere. I never plan. Now I’ve got more books behind me, I am thinking in my head, “I need to write the third book in The Perennials, I need to write the next book in The Blackwoods. I’d really like to sit down and write the next book in The Five Kingdoms. There is a degree of planning there that I know which books, I’m honor-bound to get out next but in terms of the actual story, no, I never know what’s going on.

Sarina: When you sit down to write a new work in progress, do you not have any idea of where it might go or how it might end? Nothing at all?

Julia: I know that really surprises you. I know, you can’t–

Sarina: I can’t wrap my head around it.

[laughter]

Sarina: When you sit down to write, how do you know what to write if you don’t know where it’s going to go? How does anything come out of your fingertips?

Julia: I usually have a title, believe it or not, the first thing I usually get is the title. Something will pop in my head, and I’ll think, “Oh, that’s a really good title. Okay, I need to write a book to go with that title.”

Sarina: Oh, I like that.

Julia: If that’s the title, [unintelligible 00:21:46] out there. I’ll sit down and then sometimes I will have a character as well. One or two characters will be there and they’ll really establish themselves so I’ll know that this character is going to be the main character. Then usually, believe it or not, I have an ending.

Sarina: Oh, really?

Julia: I know where I’m going to end up but I have no idea how to get there. Then the longest thing it takes me to write is the first line. That’s the thing for me, getting that first line. Sometimes, it can take me absolutely ages to think of the first line. Then when I’ve got it, bam, I write the next line, and then the next, then the next that’s just how it goes on and on. All of a sudden, bam, I’ve written 150,000 words, and it all pans together, somehow.

Sarina: Just like that? [chuckles]

Julia: Just like that.

Sarina: Surprise 150,000 words just out of nowhere.

Julia: Yes. Kind of.

[laughter]

Sarina: That’s amazing. Next, we have a few questions from, In our gumboots. I hope I got that right. On average, how many drafts do you write off each book? I’ve adjusted a few of these questions just to bring them back again to our topic. How many drafts do you write of each book and does it vary for each genre?

Julia: Again, that’s a really tough question to answer because I’m always fiddling with my manuscripts. I’m one of those writers where the first words down are pretty much as is going to be. I’m usually really happy with the first words that come down. I am one of those authors who does edit as I go. I know I’m not supposed to but it’s my routine, it works for me.

I’ll finish a writing session and I will just read through what I’ve written, basically, to find out what I’ve written, because it’s all a mystery. I had no idea until I read it through and go, “Oh, we’re doing that now. Are we? okay, fine.” I’ll read through and if I see any obvious typos or punctuation or errors, I will correct them there and then.

I’ve learned from bitter experience that if you don’t change that typo now, you will never see it again until it’s in print.

[laughter]

Sarina: [unintelligible 00:24:09] on that.

Julia: Oh no. I do tend to edit when I finish writing, say a chapter or a session or however many words I’ve written, I’ll go back and I’ll read it through just to make sure it flows and it hangs right in my head. If I see any typos, I’ll pick them up. Then the next time I sit down to do another writing session, I will just read back through the previous bit, just to get me warmed up back into the sprint as it were, and then I can just take off and do another one.

In terms of how many drafts do I do, where they are radically different, not many, but I’m always constantly fiddling and polishing and amending. I’m not one of those authors who takes massive chunks out either, not usually, if it’s there it tends to stay. I hope I’ve answered the question.

Sarina: I think so. The line between, which number of draft you’re on ends up blurring a bit then, doesn’t it?

Julia: It does.

Sarina: I sometimes have moments where I’m not sure, is this draft two, is it draft three, did I accidentally already go into draft four on some stage. It can muddy quite easily.

Julia: I have a unique way now, not unique, but a new way of saving myself, because I did get a little bit like that where I would have, Erinsmore one, Erinsmore final, Erinsmore final final. Erinsmore this is the final, Erinsmore oh please let this be the final. Now, if I’ve done a significant amount and I save it, I put the date. I save it under the date so I can always see which one is the latest. Then I don’t, like I have done in a mad frenzy, end up deleting the latest one. That was a hard lesson learned.

Sarina: Yes, that sounds like it. It’s not something you want. Next question from, In our gumboots, how do you know when a story is ready for beta readers, and my addendum, and do you get different beta readers for different genres?

Julia: Yes, I learned to my cost that it is a good idea to make sure your beta readers are comfortable with the genre that you have written in. They are comfortable with the age range of the book. For example, The Forest I gave it to a few people. I wasn’t going to publish The Forest, actually because when I first wrote it, 10 years ago, I gave it to my then sister in law and a friend to read. They’d both read The Book of Eve and they had both read Becoming Lili and they loved it.

They read The Forest, and I had it handed back to me and neither of them had progressed beyond the first chapter.

Sarina: Oh no. [unintelligible 00:26:53]

Julia: I know. The thing is, when I gave it to them, I thought The Forest was the finest piece of work I’d ever done. I absolutely loved it. I’d put my heart and soul into The Forest so when they handed it back with just one chapter, picked up and said, “Didn’t really grip me, couldn’t get into it.” I was devastated.

Sarina: Oh, I bet you were.

Julia: I was absolutely devastated so I just threw it in a drawer and it languished there and on various hard drives for 10 years. Every now and then I would think about it and with a little pang of regret and think, “Oh, well,” but then I was talking to my favorite cousin. She was going through all the books because she’s one of my best friends. She tends to buy all my books.

She said, “I have read all the books you’ve written,” I said, “Actually, you never read The Forest.” She pounced on me and said, “What book is The Forest, I want to read it,” I said, “It’s not very good.” She said, “I’ll be the judge of that.” I gave her this huge spiral-bound copy of The Forest and she went away. Two days later, she phoned me and said, “This book has got to be published, this is the best thing you have ever written. I have read for two days straight, and I could not put it down.” I was, “Okay. Right.”

I went through it, gave it a really good edit, tidied it up, updated it. By this point, I had published, The Book of Eve, Lifesong, Becoming Lili, Erinsmore, and Lost and Found. I think Fixtures and Fittings as well. I was more confident with the whole publishing process, I was more happy in my writing. I tidied it all up and I sent it out to three beta readers, but I might not have picked them too carefully, because some of them gave me very negative feedback. They were YA writers and romance writers and it was a little dark, and a little wordy for them.

Then for the first time, I decided to do ARC readers. I picked really carefully and I found ARC readers who were into that genre and sent out and the feedback that time was much, much better. Yes, I do try and fit the beta reader to the genre. Although I do have now a couple of amazing beta readers, they’re happy with any genre, just that they’re really happy with it. It is a case of finding the right fit because wrong feedback, especially if it’s on your first book can be absolutely devastating. It can even prevent you from publishing which is really a shame.

Sarina: It makes such a big difference, doesn’t it, just the kind of feedback that we get? I think even just giving feedback in itself is a skill, really. It’s something that you can get better at all the time.

Julia: Yes. I’m a terrible beta reader.

Sarina: How do you know when your story’s ready for beta readers?

Julia: When I can’t see anything else wrong with it. When I have looked at it so many times that my brains are leaking out of my ears and I absolutely loathe my book. I think when you reach the point of utter hatred every time you look at your book, that is the time to say, enough and just send it on its way. That’s the time and then step back.

Sarina: Eventually, you’ve just gone over the same story one too many times.

Julia: To some extent.

Sarina: It’s not really even that you hate the story as such, it’s just that you know where all the plot twists are, you know where all the misleading bits are. It doesn’t work in the same way anymore.

Julia: No, and you’re, “No one is going to like this. This is rubbish. This is nonsense.” Then, of course, you send it off to your Beta readers and then they come back with, “That’s amazing, we loved it,” and then faith is restored.

Sarina: It’s always the best thing when the first bit of beta feedback you get is something positive. It makes such a big difference. Next question, still from In Our Gumboots, which of your novels took the longest to create from the time you started writing it to the time it was released, if we take The Forest out of that because that’s just sat there basically for 10 years?

Julia: Well, actually, I’ve been writing all my life. When I was a child, I wrote plays for my dolls to perform. I’ve always written silly poetry. Every birthday card that went to a family member usually had a dark poem in it. I wrote school plays as well, which I put on, which was nice. I wrote short stories, but I never wrote anything serious because life, work, that sort of thing, children. It wasn’t until about 2005 when a friend asked me to go to a six-week writing course that my local college were holding.

I went along to that, and from the first session, it was as if a light bulb went off in my head. When I got home that night, I started to write my first novel. At that writing course, that’s also where I met Becky Wright.

Sarina: I was just going to ask because I knew that you two had met on a writing course.

Julia: Yes, that was where we met over 15 years ago now. Good grief, it’s really been that long. I just wrote incessantly. My daughter was still young enough to have incredibly long naps, and go down to bed really early. I was on my own. I just was consumed by these books. In a three year period, I wrote the explicit novel that I mentioned, I also wrote Becoming Lili, I wrote The Book of Eve, I wrote Erinsmore, I wrote The Forest, I wrote Lost and Found and I wrote Lifesong, as well as all the short stories and the poetry that is in Eclairs for Tea that was all written between 2005 and 2009/’10. Maybe even shorter than that, I think it’s only three years I wrote it over.

Between 2005 and 2007 I wrote all of those books. I did try, I then tried until 2016, I tried and tried and tried to get an agent or a publisher, but it’s a very closed shop, especially in Britain. I guess I just wasn’t what they were looking for.

Sarina: It can be very difficult.

Julia: It can be soul-crushing, it really can. I think the hardest thing that new authors have to accept, is that sometimes getting traditionally published, it’s not down to you. It’s not down to talent, it is literally down to luck and being in the right place at the right time and sometimes even knowing the right people. That’s what it all boils down to. That’s a really hard lesson to learn that, it’s not your book, your book is great. You are a good writer, you just didn’t get lucky.

I look upon it as the same way that not everyone who buys a lottery ticket wins the jackpot. It doesn’t mean that there’s something wrong with you as a person. It just means you weren’t lucky. Then eventually, The Book of Eve was picked up in 2016, I believe it was by small press. At the time, I thought, “Oh, wow, I’ve made it, this is it.” It doesn’t work that way.

Small press is a hard, hard decision to take because usually, they have no money to promote your books. They don’t even edit them, even though this company said that they would edit my book, they didn’t. They literally published my first draft, which was devastating for me. Then when I went back to them and said, “Look, it’s got so many things wrong. I thought you were going to edit.”

They said, “Oh, no, well, you didn’t–” Obviously, I didn’t pay to have it published, but apparently I had to pay to have the editing package and I hadn’t been aware of that.

Sarina: Oh, my God. Things that many writers don’t realize when they first look into getting traditionally published is that even if you do get a really good agent, and even if you do get maybe the best publishing house, it doesn’t mean that you don’t have any more work to do yourself anyway. You still need to do a lot of marketing yourself, that doesn’t stop just because you have a publishing house. For example, you may say there were certainly pros and cons to each side, but don’t think that you won’t need to do any marketing, for example, just because you have a publisher.

Julia: I know. I’ve heard so many stories, I actually personally know an author who was delighted to be picked up by a traditional publishing house, quite a big one, actually. She thought that that was it, she could then just go home and write and that would be wonderful. They did absolutely no promoting of her at all. She was just left adrift, not knowing how to promote herself.

Of course, her book sank without trace, and then when it came to picking up the contract, the second year, or even being interested in her second book, they weren’t interested because she hadn’t made them any money at the end of the day.

Sarina: It’s really–

Julia: That’s all publishing houses care about, making money.

Sarina: Yes, because, ultimately, it’s their business. They have to consider if they can make any money with you because they don’t want to go bust basically on a bad deal, essentially, so which sounds really cold, but it’s just the nature of being in a business with someone. It needs to be profitable for both of you. I think that’s something to maybe really research and really read into, if you are looking for agents or publishing houses, just what they are going to do. What their part of the deal is going to be. [crosstalk] Just be aware.

Julia: Yes, check how long, check if they’re going to take your copyright away from you and how long for.

Sarina: Yes, don’t make any assumptions.

Julia: I got caught badly with that one because I didn’t realize. Well, I knew they were taking my copyright away from me for The Book of Eve, but I didn’t really fully appreciate what that meant, and how long they were taking it away for. Then suddenly, I’m self-published, I want to bring this book back into the fold with my other books, and publish it with a new cover to fit my brand, but I couldn’t, because they held copyright. They held it for six long years, which was awful, but of course, I finally got it last year.

To answer the original question, I would say 10 to15 years is how long some of my books have taken between first conception and publishing. That’s the answer.

Sarina: There you are. Then we’ve got two or three more questions from Lilaslibrary. What made you decide to write books across genres and the age spectrum? I think I already know the answer to that because it sounds like you don’t really plan it like that, it just happens.

Julia: It just happens. It’s very organic, my writing. An idea strikes me and I just sit down and write, there are really no plans. At any given time, I have. I added it up the other day, I actually have 20 story ideas, the books floating around my head right now. It tends to be whichever story is shouting the loudest, is the one that gets written first.

[laughter]

Sarina: How do you keep track of them? Or do you have maybe your notebook where you’ve got them all written down?

Julia: Oh, you would love me to have a notebook, wouldn’t you?

Sarina: I really would.

Julia: You’re [unintelligible 00:38:07] notebooks out. Do you have a notebook?

[laughter]

Julia: No, I have no notebooks. [chuckles] They just float around in there and some of them have been in there for 15 years.

Sarina: What if you forget one, Julia, that will be my worry.

Julia: No. It will come back.

Sarina: Okay. [chuckles]

Julia: If I forget one there’s another 19 going on in there. I don’t think I’ll ever run out of stories.

Sarina: Fair enough. [chuckles] I think that probably answers the next question from Lilaslibrary as well, which is you’ve written a novella, a short story collection, and novels, but what’s your favorite and why? 

Julia: Novels. Absolutely novels. I wrote the short stories during a period in my life when I was a very busy single mother working and I liked them for their immediacy. Also, a lot of the short stories in Eclairs for Tea were original homework assignments from that writing course that I went on. We were–

Sarina: Oh, really?

Julia: Yes, a lot of them are my work, my homework assignments.

Sarina: [unintelligible 00:39:10]

Julia: I kept them all these years, which is great. Poetry, I went through a stage of writing poetry, because it’s a bit like a one night stand, poetry. I always think poetry is a one night stand. Short stories are a summer fling, holiday fling, and then novels are a marriage [chuckles] commitment.

Sarina: That’s a nice way of putting it.

Julia: I had a lot of poetry in my head and I wrote it down. Basically, when I write poetry, it has to be based on something that happened in my life, something real. I’m very much a kitchen sink poetress, that my poetry is not a daffodil or a glowing cloud in sight. I tend to write more about things like the school run and my grandmother and going to Weight Watchers.

Everyday things that people can relate to. I wrote the poetry during an intense year of my life when I was so busy. I was going through a divorce, I didn’t have the headspace to really write anything more complex or that needed a bigger commitment. Poetry was something I could write down while my daughter was there and stuff like that. I don’t think I’ll ever write any poetry. I think that was it. Also novels, definitely novels. The longer the better. What is it with me and long books?

Sarina: Oh, tt’s nice when you can really lose yourself in a book. Obviously, you can also go either way that if the writing doesn’t really mesh with you, you might then look at the page numbers and go, “Oh, God I still have 600 left to go.” Equally, I think the longest book that I’ve read at least recently was The Wise Man’s Fear, which is maybe four pages short of 1000 but I read the first book in that series before that which is In The Name of The Wind. Of course it is. That’s 664 pages long I think.

With both of them, that’s nearly 2000 pages but at no point in that did I think, this is too long. If anything, I actually thought that these are still too short and I wanted more of it. I read one right after the other. I think as long as the story is really compelling and you are really in there, you can really lose yourself. Then by all means, the longer the better. Give me more of the nice word building 

Julia: I think if it’s a page-turner then, the reader won’t care how many pages there are.

Sarina: No.

Julia: Becoming Lily is 490 odd pages, and I’ve had people read it in a day. Literally.

Sarina: Wow. God, I’m such a slow reader I can’t even comprehend that.

Julia: They bought it in the morning, they read it during the day. They posted their review next morning.

Sarina: I don’t understand how that works. I’m such a slow reader. That’s pretty incredible to me.

Julia: I was quite surprised by that one. I was like, “You read it?” “Yes, I’m now reading the next one.” “Oh, okay.”

Sarina: Amazing. Last question, still from Lilaslibrary, do you find short stories more difficult to write? I would second that question actually because I have been trying to write some short stories and did something that for me is a lot harder than writing a full novel.

Julia: I find it very hard to keep brief. Black Ice was originally going to be a short story. The anthology that I believe you were going to be a part of as well with the [crosstalk]–

Sarina: Oh, yes.

Julia: That was when I first had the idea for Black Ice. It was going to be a short story of about 3000 to 4000 words. Of course that all fell through, and it just sat on my hard drive. The opening chapter just sat on my hard drive for about three years, until suddenly, I just discovered it and ideas began to twist. In the end, I ended up completely discarding that first chapter because it no longer fitted in with the story. I just wrote and wrote and wrote.

I like writing short stories. I wrote one actually last year, which was included in the VE Day celebration book victory, 75 years last year, from VE Day. That was nice going back to writing a short story. I did enjoy it. I think the rules are different with short stories.

Sarina: It’s a big change of pace.

Julia: Yes, one of the exercises that our teaching needs to give us in this writing course was to write a story of only 100 words. We weren’t allowed to use any more words than 100 words. It had to have a beginning, a middle, a twist, and an end. That’s a lot to do in 100 words.

Sarina: Oh it is. That sounds really interesting, though. It sounds quite fun. I might give it a [inaudible 00:43:53].

Julia: It’s a good mental exercise for writers. It really is. It also helps you with things like writing the blurb?

Sarina: Oh, I bet it does. I used to hate writing the blurb but I actually quite enjoy it now because I feel like I’ve sussed out how to do it well. Of course, I could be completely wrong about that. It could still be terrible. It reminds me of an exercise that we did when- I can’t remember what year it would have been. It was at some point while I was in school, it was either primary school or maybe high school, I’m not sure. Where when we were given an assignment to write a story that we were given three words at random, a noun a verb, and maybe an adjective. Then we had to write our story, incorporating those three words. I like little challenges like that.

Julia: They are good mental exercises for writers. Have a go at it, but it’s harder than you think to stay within 100 words.

Sarina: Oh, no. I imagine it would be very hard.

Julia: Yes. Actually, I did three short flash fiction like that, three of them are in Eclairs for Tea. One got extended. Two of them are in their, 100 words and under. Then the third one, I actually entered it to the Reader’s Digest 100 word story. That was actually Eclairs for Tea. I entered that, and it won. I was published in the Reader’s Digest back in 2008, something like that.

When I decided to amalgamate all my short stories and my poetry plus Lifesong, into Eclairs for Tea, I expanded a bit on Eclairs for Tea, because I felt there was more I wanted to say, it was too brief. That’s still a short story. It’s still only about 400 words, Eclairs for Tea, but it says everything within those 400 words. I think learning that brevity, learning to paw down to the bone, to be able to get across your meaning in as few words as possible it’s a good exercise. It’s good training.

Sarina: Yes, it sounds like it is. One last thing, before we wrap it up. Do you have any advice for writers who want to try writing maybe in different genres, but maybe aren’t quite sure how to start or even if they should?

Julia: Do it, just do it. You don’t have to publish what you’ve written, you don’t have to even let anybody else read it. If you have always written just romance and you want to try your hand at fantasy, maybe ease your way in with a fantasy romance. A romance but in a fantasy world or something like that. There are ways to bleed the genres into each other. That is not such a huge leap for you. Maybe try it that way. Maybe write a short story in a different genre first.

See how you get on with that but don’t let anybody tell you, you can’t do whatever you want to do because there is no limits. You can write whatever you want to write. If you’re a self-published author, you really can write whatever you want to write. Do it. Just do it, you’ve got nothing to lose.

Sarina: Thank you so much. That’s fantastic advice. That’s a very good positive note to end on as well. Thank you so much for stopping by.

Julia: You’re welcome. Thank you for having me.

Sarina: Of course. Thank you so much for having a chat with me. I hope that we’ve answered most of the questions that you follow us at. We will pick up all the other ones like what’s your favorite food for writing? When we do the writing routines interview, which will then go live sometime later in April.

Julia: Okay, that would be wonderful. I look forward to it.

Sarina: Me too. Thank you so much again, and bye.

Julia: Bye.

Sarina: If you enjoyed today’s episode, maybe learn something along the way, hit the subscribe button. You can also connect with me on Twitter @sarina_langer, on Instagram and Facebook @sarinalangerwriter, and of course on my website at sarinalanger.com. Until next time, bye.


Support this podcast on Patreon.

Transcript by GoTranscript

For more from my podcast, browse the category right here on this website or listen with your favourite provider.

Sign up for my mailing list for updates on my books, excerpts, early cover reveals, and the exclusive freebies Shadow in Ar’Sanciond (the Relics of Ar’Zac prequel novella) and Pashros Kai Zo (a Relics of Ar’Zac short story, which isn’t available anywhere else).

Take me to the Welcome page.

Sarina Langer